Yiwen Gives Full Play To Her Own Resources And Makes The Deep Mountain Embroidery Mother Get Rid Of Poverty And Become Rich With Her Own Craft

Building a moderately prosperous society in an all-round way by 2020 is a solemn commitment of the Communist Party of China to the people. Under the leadership of the people's party, all ethnic groups have won and won the battle. China's textile industry is a "mother industry", which not only creates a large number of jobs, but also directly benefits "agriculture, rural areas and farmers", and has made great achievements in the fight against poverty.

At present, the industry has accumulated a number of enterprises with international vision, fulfilling their responsibilities, serving the society and benefiting the people, which have made contributions to the accumulation of social wealth, the creation of jobs, the promotion of economic and social development and the enhancement of comprehensive national strength. It has also forged a team of industry and school technical experts who can bear hardships and win battles, and has solved the problem of improving the skills of the poor after employment.

For this reason, textile and clothing Weekly has set up a special column on the theme of "towards our well-off life", focusing on the major theme of "decisive victory in an all-round well-off society and poverty alleviation", focusing on the industry's assistance in poverty alleviation, economic development, people's livelihood and ecological environment, etc., and tells stories of well-off society and textile.

Yiwen: let the deep mountain embroider mother get rid of poverty and become rich with her craft

Through 16 years of hard work, Xia Hua and his team, chairman of Yiwen group and founder of Yiwen · China handicraft workshop, went into hundreds of poverty-stricken counties, directly led more than 13000 xiuniang to get rid of poverty, and led more than 4000 small and micro enterprise entrepreneurs in minority poverty-stricken areas to the international market, and explored a way for craftsmen in poverty-stricken areas to receive orders through data and commercialization The way of poverty alleviation is to break away from the market and move towards poverty alleviation through the market. She is determined that in the future, she will continue to lead more embroidered women out of poverty and become rich in this way, so that they can surprise the world with more and more exquisite craftsmanship.

Sixteen years ago, Xia Hua, chairman of Yiwen group and founder of Yiwen? Chinese handicraft workshop, led the team into Dashan, and set "let the deep mountain embroidery lady get rid of poverty and become rich with her own craft" as her ideal and goal of striving with the team.

Over the past 16 years, she and her team have been walking more than 39000 kilometers a year, going door-to-door looking for xiuniang, setting up family workshops and conducting order based training, so that they can raise chickens and ducks, carry baby babies and embroider flowers with their own skills, and feed themselves and their families!

Over the past 16 years, she has recovered more than 13000 xiuniangs, sorted out more than 5000 traditional patterns of Chinese ethnic groups, and established a systematic database of handicrafts and traditional aesthetic patterns. So far, she has covered more than 20 Ethnic Minorities in Inner Mongolia, Tibet, Qinghai, Guizhou, Yunnan, Gansu and other regions, and has established 1200 family workshops, forming a standardized pricing model for non-standard handicraft products The products sold to consumers in the mountain embroidery market will change the fate of the products sold in the market.

Over the past 16 years, Yiwen · China handcraft workshop has formed a data-based, product-based, IP based, brand-oriented, market-oriented and international innovation model for poverty alleviation of industries in poverty-stricken areas of ethnic minorities. It makes the city understand the mountains, the future understands the past, and the world understands China.

01、 Let xiuniang's every stitch become value

Shenshan xiuniang has exquisite craftsmanship which has been passed on for more than ten years or even decades, but their products can't connect with the modern market. Therefore, Xiahua School of designers went to Dashan to develop and design with xiuniang, creating products that they can realize and meet the aesthetic needs of consumers.

The designers of Yiwen · China handicraft workshop extracted and re created traditional patterns in the village, and designed exquisite handwork embroidery notebook. After order training for xiuniang, she distributed the raw materials to xiuniang. Xiuniang embroidered in the workshop, and Yiwen team sold the finished products to the global market. According to statistics, a skilled embroiderer can finish 4-6 notebooks a day on average, and she can earn 200-300 yuan by carrying her baby and embroidering flowers at home every day. The income of a skilled embroiderer who can embroider fashion and bags can reach more than 500 yuan a day.

Xia Niang, who has been working in the village for 40 years, has led her to visit the village for more than 40 years.

Liang Zhongmei, the Buyi embroidery mother in Qianxinan Prefecture, Guizhou Province, is a member of the Yiwen · Chinese handicraft workshop platform. Unfortunately, she lost her left arm at the age of 7 and became a one armed embroidery mother. It turned out that she earned less than 1000 yuan a month in the village. After joining Yiwen · China handicraft workshop, Xia Hua asked the designer to extract her embroidered butterflies into pattern IP, and design them into fashionable and modern daily necessities such as clothes, bags, pillows, tableware and so on, and brought them into the market, making teacher Liang a real "Butterfly Fairy". Now her annual income has reached To a million dollars. Xia Hua also set up a dream embroidery workshop for her, and let her lead hundreds of embroiderers to learn embroidery from her and connect orders for them.

Grandma pan Yuzhen, the embroidery mother of Miao Nationality in Qiandongnan Prefecture of Guizhou Province, is also a member of the platform of Yiwen · Chinese handicraft workshop. She has inherited the Miao people's weaving, dyeing and embroidery techniques since her childhood. She has embroidered for more than 60 years, and is now 74 years old. After joining Yiwen · Chinese handicraft workshop, she took her daughter and granddaughter together to make money by embroidery. She realized an annual income of more than 1.5 million yuan. She not only got rid of poverty, but also embarked on the road of becoming rich. Her success has affected hundreds of embroidering women in the surrounding villages and towns. Today, they are also picking up sewing with grandma pan and writing their poverty alleviation stories with the craftsmanship inherited from their ancestors.

02、 Joint efforts to create cultural and creative brands in poor areas

Yuanyang County of Yunnan Province is a poverty-stricken county. The Hani terraces and Hani clothing are the most representative symbols of Yuanyang. Xiahua and his team created yunshang Hani, a national clothing brand originated from the local area. Hani terraced fields were turned into patterns and embroidered on modern clothing. Through international fashion shows, Hani culture can refresh the public's cognition in the most fashionable way and make Hani embroider women and present The works of modern fashion designers turn into high-end customized fashion, which will bring more benefits to metropolitan people.

Shenshan bazaar is a scene and experiential online and offline sales platform built by Yiwen · China handicraft workshop for craftsmen in poor areas. It restores the atmosphere of the market in the mountains, provides local craftsmen and poor farmers with a temperature and attitude of sales scene, and makes urban consumers have a "market addiction".

Since 2018, Yiwen · China handicraft workshop has held hundreds of "deep mountain fairs" in Beijing, Shanghai, Guangdong, Xi'an and other places. In the fair, more than 80000 designers and deep mountain craftsmen jointly created cultural and creative works, clothing, accessories, jewelry and home products with modern design sense, as well as thousands of deep mountain delicacies, which attracted millions of consumers to stop and enjoy and purchase experience 。

Through the deep mountain bazaar, tens of thousands of craftsmen in poverty-stricken areas have been directly and indirectly driven to get rid of poverty, which has opened the way for more than 4000 small and micro enterprises and entrepreneurs in poverty-stricken areas to move their characteristic products to the urban market.

03、 Internationalization of national handicraft Leading xiuniang to the world

On the morning of February 3, 2019, Xia Hua attended the 2019 Spring Festival gathering and listened to General Secretary Xi Jinping's Spring Festival speech. During the visit, the general secretary of the Chinese Communist Party met with the general secretary of the Chinese Communist Party of China. When General Secretary Xi Jinping cordially shook hands with Xia Hua, Xia Hua reported to General Secretary Xi Jinping the situation of Yiwen? China handicraft workshop leading the deep mountain embroidery mother to get rid of poverty and become rich through embroidery. General Secretary Xi Jinping said, "good encouragement! We must bring them to the world and internationalize these products. " Xia Hua always keeps in mind the guidance of the general secretary and has been thinking about how to bring xiuniang and national products to the international market.

On the occasion of the 45th Anniversary of the establishment of diplomatic relations between China and Britain in September 2017, Xia Hua took Guizhou xiuniang, who had never been out of the mountains, to walk 9000 miles out of the country and into London. Together with the designers, Xia Hua showed the world their handicrafts and poverty alleviation achievements at the Chinese Embassy in Britain.

In December 2017, Xia Hua led xiuniang from Guangxi and Guizhou to participate in the theme activity of "the Fifth China UK high-level cultural exchange mechanism? Chinese traditional handicraft culture UK trip", demonstrating the fashion aesthetics of blending Chinese and Western cultures to the world. Nearly 400 international brands of Yiwen · China handcraft workshop cooperated to recreate traditional national handicraft products, and connected relevant orders of hand embroidery to xiuniang, so that xiuniang's craft could be displayed globally through international brands and designers.

In October 2019, at the launching ceremony of the World Conference of Chinese businessmen, Xia Hua led embroidery women from Dali Bai Autonomous Prefecture of Yunnan Province to surprise Britain again with a "romantic and snowy moon" fashion show. At the same time, Xia Hua also opened the "deep mountain market" in London. When Chinese handicraft products appeared in London, European consumers praised the exquisite craftsmanship of xiuniang. There was a long line of 100 meters on the spot, and consumers scrambled to buy them. Even the semi-finished products in xiuniang's hands were sold out. In the process of constantly bringing Chinese traditional handicrafts to the international stage, Evian world shows a sustainable industrial poverty alleviation innovation mode and tells a good Chinese story. ?

Through 16 years of hard work, Xia Hua and her team have gone into hundreds of poverty-stricken counties, directly driving more than 13000 xiuniang to the road of poverty alleviation, and leading more than 4000 small and micro enterprise entrepreneurs in minority poverty-stricken areas to the international market. She has devoted 16 years of time to xiuniang in Dashan and poor areas without regret, and has explored a way to let handicrafts in poor areas connect through data To order, through the product to the market, through the market to get rid of poverty-stricken industrial poverty alleviation road. She is determined that in the future, she will continue to lead more embroidered women out of poverty and become rich in this way, so that they can surprise the world with more and more exquisite craftsmanship.