The King Brand Of Western Trousers

Compared with the brands that are constantly marketing, jiumuwang is obviously somewhat "unknown", but this does not prevent it from becoming the king in the field of men's trousers.

Jiumuwang group is mainly engaged in the production and sales of medium and high-end business casual men's wear with men's pants as the core. It owns business leisure men's wear brand joeone, Italian high-end pants brand Vigan ò, Korean personalized men's clothing ziozia, fashion brand fun and nastypal. In the low-key marketing, the group has developed into a leading enterprise in the field of trousers in China, and won the sales champion for 19 consecutive years.

At the beginning of reform and opening up, Lin Congying, the founder of jiumuwang, resolutely decided to go into the sea to start a business. In his first attempt, he lost all his savings due to the integrity of his partners. However, this did not shake his determination to start a business. Instead, the word "honest management" was deeply rooted in his heart.

Starting his business again, Lin Cong started his business by selling zippers. In the process of dealing with clothing enterprises, he found that there was a market for clothing retail. With the help of his father, he transformed and opened his first clothing retail store.

Later, with the funds saved by the retail stores and the borrowed 18000 yuan, we rented a 500 square meter venue and established a clothing factory with several partners. This is also the predecessor of jiumuwang, Jinjiang Cizao welfare clothing factory.

It took Lin Congying four years to pay off the operating losses. On October 1, 1989, the trousers produced by Jinjiang Cizao welfare clothing factory were listed in Qingdao and Dalian. After listing, they were immediately sold out by consumers.

This unexpected harvest brought more than 200000 yuan of sales to the factory. Hit by the unexpected surprise, Lin Congying is still sober, and has strengthened the control of product quality.

It is said that there are two characters hanging in his office, one is that the shepherd grasps the world, and the other is that the enterprise began to compete with death on the day of its birth.

In 1995, the name of "Mak Jiang Cheng" was really famous as "King Mu". This kind of fabric is very characteristic. It feels delicate and light, and it has excellent draping feeling. As soon as Lin Congying started, he judged that it was very likely to become a new fabric to guide the market trend. He immediately sought the "heavyweight hemp yarn king" fabric manufacturer and won the sole agency right in mainland China.

Sure enough, a series of trousers made of "heavy hemp yarn" have a strong response in the market. In just over one year, it sold more than 4 million pieces, with sales of more than 100 million yuan, creating a miracle of single product sales.

By 2000, jiumuwang men's trousers had already occupied a leading position in the men's clothing market segmentation field, and then began to develop to coastal developed areas, Henan and other strong areas to seize the market.

In 2012, jiumuwang has more than 3000 stores nationwide, further consolidating its leading position in the industry. The original small clothing factory has become a listed company with broad prospects.

Lin Congying once said that "the king of nine herdsmen does not belong to any individual, but belongs to the vast number of consumers, to the whole society and all mankind. A country has a national dream, and jiumuwang's "China dream" as a brand is to let the world see the elegant demeanor of Chinese clothing. Only if we all love our own national brand, love our own country, and support more national enterprises to become bigger, stronger and go global, can the "Chinese dream" of the great rejuvenation of the Chinese nation be truly realized