Plan To Use 100 Million Cash To Launch The First "Real Fragrance" Festival

Recently, pinduoduo announced the launch of the first "Zhenxiang Festival". The platform will provide 100 million yuan in cash to provide targeted subsidies for brand goods labeled "Zhenxiang" by netizens.

According to the person in charge of pinduoduo's "Zhenxiang Festival", our research found that Zhenxiang is a surprise shopping experience for many consumers. The price subsidy improves the cost performance of these products, thus enhancing the sense of experience of consumers. We hope that users of "generation Z" will feel benefits and fun in the improvement of cost performance.

According to the official introduction, the "Zhenxiang" festival of pinduoduo also continued the two themes of "affordable" and "fun". On the one hand, the platform provided a cash subsidy of 100 million yuan for apple, glory and other smart phones, millet bracelets, apple headphones and other digital fashion products.

On the other hand, the theme of the event is mainly fun. The theme page of "Zhenxiang Festival" is divided into "middle-aged version" and "youth version". The middle-aged version continues the popular "middle-aged expression pack" style on the Internet, and users can switch to the cyberpunk style "youth version" with one button on the page.

"Pinduoduo will continue to invest 10 billion yuan in subsidies to design different playing methods and subsidy scales for different groups. The ultimate goal is to make every group find benefits and fun here, and pass double 11 every day.".