What Signals Will Be Released By 2020 Keqiao Curtain Fabric Exhibition?

Affected by the new pneumonia epidemic, both supply and demand of the real economy are damaged, but the crisis often contains great differentiation, adjustment and opportunity. The emerging consumption and upgrading consumption generated in the epidemic prevention and control are gradually growing, promoting the orderly internal circulation of people flow, logistics and capital flow.

In recent days, we should hold a forum on the large-scale recycling of domestic and international entrepreneurs, and take advantage of the current situation of domestic and international markets to promote the development of the global economy.

Today, the 4-day 2020 7th Keqiao China Textile City curtain fabric exhibition (hereinafter referred to as "Keqiao curtain fabric exhibition") has come to an end. At the moment of normalization of epidemic prevention and control, the holding of this exhibition and the revival of Keqiao exhibition industry have a more special meaning: Keqiao, the international textile capital in the throes of transformation, has embarked on a road of driving modern service industry by industry under the guidance of the exhibition, and this mode of multiple integration and collaborative progress is stimulating a region The reconstruction of vitality. This coincides with the new development pattern of internal circular economy.

This exhibition is sponsored by China Household Textile Industry Association, China Light and Textile City Construction Management Committee of Keqiao District, and undertaken by curtain fabric art association of China Light and Textile City in Keqiao District, Shaoxing City. As one of the first batch of offline textile exhibitions in Keqiao after the outbreak of the epidemic, curtain fabric exhibition not only undertakes the expectations of many exhibitors, but also undertakes the responsibility of restarting Keqiao Textile Development. Since the outbreak of the epidemic, China Light and textile urban construction and Management Committee has followed the development law of internal circular economy, and assisted Keqiao Textile Industry in seeking change and development in the "epidemic", and supporting the exhibition is also one of the measures.

Economic needs, recovery and blood circulation, extend the internal circulation value chain

Speaking of the Keqiao curtain fabric exhibition, Zhao Junhui, executive vice president and Secretary General of China Textile City curtain fabric Association, is proud and sighed. After the epidemic, digital transformation has always been regarded as an important direction of exhibition economy, but online exhibition can not effectively replace offline exhibition in the short term. "This is the first offline physical exhibition of Keqiao Textile Industry after the epidemic, which is a strong signal of industrial recovery. Everyone is trying their best to return to work and production, which is undoubtedly a good opportunity for the industry." According to the statistics of the access control system, a total of 38637 buyers were attracted in four days, an increase of 3.1% compared with the previous one, which has injected a boost into Keqiao curtain fabric industry.

Behind each of these figures are actually high-speed looms, the textile industry based on Keqiao. And curtain cloth art exhibition is like a link, which closely connects us together.

Under the environment of severe overseas epidemic situation, rising protectionism and shrinking global market, consumers' national confidence and recognition of switching from foreign trade to domestic sales are accelerating. Enterprises with excellent products, grasping new channel dividends and making good use of new marketing methods are expected to take the lead in breaking through and accelerating their growth. In fact, since the exhibition, more than 95% of the enterprises in the exhibition have been in line with the trend of domestic marketing. With its own positioning advantages, the exhibition is not only the best way for enterprises to open up new markets, but also can help exhibitors to establish customer relations, expand their brand influence and build mutually beneficial cooperative relationship with purchasers in the shortest time. At the same time, as a platform for high concentration of industry resources, it is also an excellent choice for purchasers to purchase products, collect market information, conduct market research, find partners, and meet with suppliers to consolidate the cooperative relationship, which helps to realize a virtuous cycle of internal economy. "

In terms of the exhibition, how to attract more attention from the experts in the exhibition "In the post epidemic era, how to break the cocoon and become a butterfly in the fabric and soft clothing enterprises?" As supporting activities, the theme sharing and Summit Forum have also been staged in turn, bringing the latest industry information, and effectively promoting the development of Keqiao curtain fabric industry to technology, fashion and green.

Industry needs, big health has become a new outlet for development

Affected by the epidemic situation, the improvement of national health awareness will accelerate the outbreak of large health industry. At the same time, driven by the consumption upgrading, the big health consumption market is showing the obvious characteristics of comprehensive product upgrading, fine differentiation of product functions, rich consumption scenarios and diversified consumer demand. In the field of textile, natural, healthy and functional healthy fabrics will become a new outlet for the future development of the industry, which can also be seen in this exhibition.

Liantian red fabric art is the old face of curtain fabric exhibition. The company focuses on high-end original customized curtain, exquisite embroidery jacquard window screen and Turkish style embossed yarn, and has more than 30 years of experience in finished curtain industry. Zhou Mulan, general manager, said, "the environmental protection and antibacterial curtains mentioned before are more realized by chemical additives, but after the epidemic, antibacterial and antibacterial functions will become the basic configuration, rather than the original selling point." Liantianhong curtain products through the use of light and solar energy, the decoration released in the air formaldehyde and other pollutants in the state of low concentration decomposition, and long-term recycling, to ensure safety without side effects.

The results showed that the anti-bacterial rate of the fabric was 99.9%, and the anti-bacterial rate of the fabric was almost 99.0%. Such as skin allergy, asthma, rhinitis, under the help of the golden cicada antibacterial curtain can also be effectively alleviated.

Such as this, the new process, new technology and new trend reflected in the exhibition site exhibits have driven the practical and efficient transformation and upgrading of Keqiao curtain fabric industry from the improvement of technical structure, product structure, production capacity structure and industrial structure, accelerate the transformation from Keqiao manufacturing to Keqiao intelligent manufacturing, and create Keqiao textile model.

Urban needs, 1:9 amplification effect

Exhibition economy is a typical functional economy. According to the general analysis of the industry, the exhibition industry has a 1:9 industrial driving effect, that is, in addition to driving the development of hotel industry, catering industry, communication industry, retail industry, transportation industry, tourism industry and many other modern service industries, the exhibition economy also directly improves the output value of booth construction, advertising design, Exhibition etiquette, security services and other industries, so as to open up the market, adjust the structure and strengthen communication It plays a more and more important role in promoting consumption and promoting sustained and healthy economic development.

The reporter met Chen Jingzhuang, a buyer from Hunan Province, who came to Keqiao to participate in the exhibition. "I opened a curtain shop called xianrenju cloth art in our hometown. I came to Keqiao seven years ago, and I felt that the curtain here had a strong sense of fashion and high cost performance. This time, I mainly came to feel the fashion trend and stroll after the exhibition The scenic spots of Keqiao. "

There are not a few foreign businessmen who consider Chen Jingzhuang. While the sustainable development of exhibition economy has driven Keqiao Textile Industry to flourish, it has also brought new business opportunities to Keqiao's urban economy. In addition to visiting the exhibition and China Textile City to experience the quality of Keqiao Textile, the major tourist attractions, hotels and shopping malls of Keqiao are also the places they visit. The curtain cloth exhibition also specially cooperated with Keqiao district tourism development group to customize the "old Shaoxing · Jinke bridge" companion gift. Merchants can also visit the "old Shaoxing · Jinke bridge" tourist attractions, including Longhua temple, Doushi temple, Keyan scenic spot, etc.

It can be said that the exhibition's optimization of Keqiao's internal circular economy is not only to promote Keqiao's traditional industries to open up new markets, adjust industrial structure, strengthen external exchanges and promote sustainable economic development, but also become a "golden card" to publicize the spirit of Keqiao city.