Do You Prefer To Enter The Workplace Or Start A Business

After graduation, do you prefer to enter the workplace or choose to start a business? On August 4, according to data from Taobao, 200000 college students have poured into Taobao to open a business this year.

According to the statistics of the Ministry of education, in 2020, there will be 8.74 million college graduates nationwide, an increase of 400000 over last year. According to the data of China University Students Entrepreneurship report, more than 75% of the surveyed college students have entrepreneurial intention in 2019. In this year's new employment situation, recently, the Ministry of education has also encouraged college graduates to start their own businesses, and for the first time has explicitly included "opening online stores" into Employment Statistical Indicators.

Why Taobao? Because of its low threshold, perfect business infrastructure and getting younger and younger, Taobao is becoming the starting point of College Students' entrepreneurship.

It sells 100 million yuan a year, and most people dare not even think about it. Zhang Jingwen, a sister in Chengdu, who was born in 1997, did it quietly on Taobao. In 2016, Zhang Jingwen, who was still in college, founded lanruotang, a Chinese clothing store on Taobao. Her sales volume exceeded 1 million yuan in the first year, and then its annual performance soared. Now, her Taobao store has a sales volume of more than 100 million yuan a year, which is No.1 in the sales volume of Taobao Shanghan clothing industry, and has upgraded to open a tmall store.

Zhang Jingwen said that as a visual controller, when I saw Han Fu at the first sight, I was moved for a long time. Later, when she was a junior in the Department of Chinese and the president of the school's Hanfu society, she came up with an idea: "open a Hanfu shop and start a business.". She spent hundreds of yuan on sewing machines to make Hanfu, and spent all her scholarship to find a master to make Hanfu in bulk. As a result, she lived up to her efforts: the first batch of five Hanfu went online on Taobao, and sold more than 1000 pieces without spending a cent on promotion.

Zhang Jingwen said that the reason why she chose to open Taobao shop was that there were enough young people on Taobao. "As long as you make something nice and interesting, you will be found out." This year's Taobao creation Festival, her shop also put on a new running sportswear.

There are more than 1000 new ideas on Taobao every day. All kinds of minority cultures and circles, including Hanfu, are gathered on Taobao.

Huang Lanxi, a post-95 college student who returned from Australia to open a Taobao store, made a special milk tea for pets, so that cats and dogs can also experience the happiness of human beings. As soon as she was newly born, she was loved by the cat star Wang Xingren. Now, the monthly sales volume of the store exceeds 400000.

What do the fresh graduates think?

This year, a group of Hu's college students have the right to start a career As a senior, he couldn't stand the teacher's question every day: when you graduate soon, do you want to work or start a business? So he opened a Taobao store selling furniture. After three months, the monthly sales volume was nearly 20000, which gave him the courage to continue to do Taobao after graduation.

More post-95s Chinese college students are taking Taobao as the preferred platform for entrepreneurship.

"We are ushering in the peak of Taobao's second venture." Zhang Kaifu, head of Taobao industry, said that since the outbreak of the epidemic this year, more and more people have set up shop on Taobao, with 40000 people pouring into Taobao every day. The average age of these shopkeepers is only 25 years old. Live broadcast, short video, 3D shopping More and more abundant Taobao also helps these young people find the best way to show themselves.