Alibaba Promotes New Brand Rookie Direct Delivery, Integrating Danniao, Dianwo And Bluedolphin Transport Capacity

It is reported that on August 5, "danniao" public account was renamed "rookie direct delivery", which is a new logistics brand integrating danniao logistics, dianwo dada and blue dolphin transportation capacity.

The latest enterprise profile of newbird direct delivery public account is: Based on the region, rookie direct delivery provides high-quality distribution services in multiple scenarios such as warehouse distribution, urban distribution and instant distribution, and is committed to becoming a high-quality local life logistics service brand.

According to the introduction of the official website of newbird network, the direct delivery of new birds is aimed at establishing a comprehensive city wide distribution network. Its service products include o2o local distribution, B2C warehouse distribution, B2C home decoration, B2B urban distribution and B2B trunk line. The service capacity covers more than 350 cities, with 3000 stations in China, and the capacity pool of distribution personnel reaches more than 4 million.

At present, the direct delivery customers mainly include: tmall, Alipay, rural Taobao, retail, Ali health, HEMA, uncle Lao, koala, Youpin, Baiguoyuan, etc.

It is worth mentioning that as early as June, there was news in the industry that Ali was going to launch a new logistics brand, rookie direct delivery. It is reported that rookie has set up an independent distribution brand "rookie direct delivery" for the city's retail business group. A danniao city manager revealed that Ali is planning to set up a city distribution team for the city's retail business group, which is still in the preparatory stage.

In fact, Ali in the first half of the city in the layout of retail business action. According to "late lastpost", in April this year, the business group of tmall supermarket was upgraded to the retail business group in the same city, which has become one of the projects focused on by Alibaba CEO Zhang Yong. The new retail business belonging to Ali's local life service company has also begun to integrate into the business group.

At the beginning of June this year, Taobao app took the lead in launching "Houda" in 16 cities nationwide, and is expected to cover the whole country by the end of the year. In mid July, Alibaba Group's tmall service ecological development department comprehensively upgraded Taobao tmall's logistics timeliness system, and launched services such as daily delivery and next day delivery.

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