The Recovery Of Market Demand Is Imminent, And The Knitting Industry Should Do A Good Job In The Second Half Of The Year

Under the line, the knitting industry was once hit by a new epidemic situation. But from the second quarter of this year, the whole industry began to develop in a good direction. According to the data of the National Bureau of statistics, from January to may, the industrial added value of Enterprises above Designated Size in the textile industry decreased by 8.2% year-on-year, 3.1 percentage points narrowed than that from January to April, and the growth rate in May turned negative to positive.

Facing the huge pressure under the epidemic situation, industry and enterprises actively promote product innovation, channel innovation and market innovation. In particular, "May Day" and "6.18" two promotion nodes, all channel participation in the promotion activities let the knitting Market rejuvenate, but also ignited the enterprise's confidence in the market in the second half of the year.

From July 15 to 17, the first international knitting fair of Dawan district (hereinafter referred to as "pH value Shenzhen") was held in Shenzhen. This is also the first time that China's knitting enterprises will be assembled offline in 2020. While exhibiting characteristic products, exhibitors will naturally gather the future development trend of the knitting industry and knitted products. Taking advantage of the exhibition opportunity to grasp the market trend, it will be more helpful for enterprises to make full efforts in the second half of the year.

Health function becomes the "heart strengthening needle" of consumption

With the rise of a new generation of consumers born in the 1980s and 1990s, it brings not only the iteration of age, but also the change of preference for goods selection. The consumption of knitted products is also showing an increasingly younger, personalized and functional trend. "Every consumer is their own designer". This also enables many participating enterprises to introduce personalized, customized and functional products and services while understanding consumers and seeing the changes of the times. They also discuss the direction of product development and design together with customers, so that the products can meet the consumption demand of the new era and have more market competitiveness.

During the exhibition, a large number of functional knitted products with health, protection and other functions were displayed as a highlight. Entering the underwear cluster exhibition area of Xiaolan Town, Zhongshan City, Guangdong Province, baoloui Clothing Co., Ltd. focuses on the display of "oxygen No. 1" underwear products. Its silk antibacterial series, bamboo charcoal antibacterial series, Australian cotton graphene series and girl dry series all adopt new natural fibers, which mainly focus on antibacterial, breathable, nursing, cooling and other functions, so as to meet the needs of different consumers for functional underwear products Demand.

With the help of the same function of the company, Elaine's underwear industry has also attracted much attention in the exhibition. During the exhibition, indienna integrated dandelion, grass coral, mint, Isatis indigotica and wormwood into underwear products, giving the products antibacterial, antibacterial, maintenance and other functional experience. According to Su jiaosheng, brand sales director of India, the company is actively expanding the domestic market in the face of the current saturated export market. At present, the company's products in the domestic market accounted for 40%, and will further tilt to the domestic market in the future. "In recent years, the consumption concept of domestic consumers is changing rapidly, and the comfort requirements of underpants are also improving. Especially affected by the epidemic situation, consumers' demand for health, comfort and skin friendly is growing, and the market potential of functional underwear products is also growing." Su jiaosheng said.

Zhongshan Haidi Clothing Co., Ltd. brings Kushen traditional Chinese medicine series, functional health care series and wormwood antibacterial series underpants. Through the integration of various natural fibers, the underwear has the characteristics of moisture absorption and quick drying, skin friendly and breathable, and natural antibacterial, so as to provide the wearer with natural protection experience. Li minwen, the company's sales manager, stressed: "as people pay more and more attention to health, functionality has become the future development direction. Not only our company, but also many peers pay more and more attention to the research and development of functional products."

Green concept leads new product development

At present, "high efficiency, energy saving, emission reduction, recyclable" green economy is becoming the fashion expression of knitting industry on the road of innovation and development. A number of knitting enterprises who practice social responsibility and green environmental protection concept broke through in this exhibition.

Jiaxing Qiumeng Garment Co., Ltd., which is good at developing and producing cashmere underwear, controls the quality of each process step by step in the production process. It adheres to the most strict standards to weave cashmere underwear products with delicate and smooth feel, good bulkiness, strong warmth retention and comfortable wearing, which highlights the natural quality of cashmere, and makes wearing cashmere become the choice of consumers' taste life.

Zhejiang megra Garment Co., Ltd., which has been focusing on cashmere garment production for 22 years, not only brings comfortable 100% cashmere products, but also innovates and develops two series of cashmere, leather and cloth, giving cashmere products more fashion possibilities. Zhang Linyu, the company's sales director, said: "while adhering to the quality of products, megra will also consider more for customers. In the past, our minimum order quantity for OEM products was 100-200 pieces. This year, affected by the epidemic situation, the company prepared goods in advance to facilitate customers to place orders. In addition, we can take small orders in 5 days, but also fast

This time, Shenzhen Tianzhu ecological Clothing Co., Ltd. takes "healthy life away from virus" as the theme, and brings natural fiber products such as Tianzhu, Aiwei, zhulier and Zhuyuan. The advantages of natural bacteriostasis, comfort and health, ecological and environmental protection are green, healthy and sustainable, which can meet the market and consumer's demand for health and sterility in the post epidemic era.

Zhou Yang, marketing director of Shenzhen Tianzhu ecological Clothing Co., Ltd., said: "the company's main products at the exhibition are zhulier and Aiwei, showing the advantages of bamboo fiber products from different angles. The products made of zhulil dyed with original solution are colorful and durable, while ivel has the characteristics of plant antibacterial. During the epidemic period, the company hopes to take advantage of offline exhibition to promote Tianzhu series fiber products more vigorously. Tianzhu fiber has natural bacteriostasis, stronger moisture absorption and air permeability than cotton, lower price, and softness comparable to modal, so it has a great advantage in natural fiber fabrics, and its market prospect is broad. "

High tech empowerment brings out new appearance

At the exhibition site, a number of new materials, new technologies and new products such as biomedical materials and biomedical textiles, multidimensional nano materials, bio based fiber materials, lancing modal lycra elastic fabric, high count and high density underwear, antibacterial viscose new materials and other new materials, new technologies and new products were put forward, which showed "new appearance" with the characteristic functions, and injected new vitality into the whole knitting industry.

In addition, with the increasingly high-end and diversified demands of the knitting market, personalized leading technologies such as characteristic knitting technology and fully formed knitting technology have become a new industry development trend, so as to meet the market demands of consumers seeking novel styles, comfortable wearing and differentiation.

Zhongshan Mingyu Clothing Co., Ltd. has been focusing on the development and design of traceless functional underwear. "The 3D seamless shirts and underpants exhibited in this exhibition are integrated with seamless weaving equipment, and the sewing process is replaced by laser diamond cutting technology, so as to achieve the effect of no trace, no binding, comfortable and tight. In addition, the series of products adopt a new three-dimensional cutting technology, and its good body shaping effect can significantly improve the body defects of the wearer. " Introduction to the relevant person in charge of the company.

In addition to high-tech production technology, personalized and special processing process has become an important means to improve the characteristics of knitted apparel. In order to avoid the problems of poor dimensional stability and weak resilience of knitted garments, Zhongshan Huimian Textile Co., Ltd. will use mercerized cotton yarn to weave double-sided flat machine collar. After finishing and setting treatment, it can ensure the width of the collar and match the ready-made clothes with high-grade fabrics. This knitted fabric with high quality long staple cotton yarn has not only good gloss, smooth handle, but also stable wrinkle resistance and good setting effect.

Many exhibitors also said that in recent years, the knitting industry has achieved remarkable "report card" in the field of scientific and technological innovation. The endless emergence of functional knitted products has brought knitting industry enterprises into a wonderful world of high-quality development. The innovative application of characteristic technology also fills the knitting industry with new hope, which has really improved the "beauty" and market competitiveness of knitted products.