Pearl River Industrial Tourism

Industrial tourism is like the inheritance of the city's blood, and the industrial plants that had been withdrawn from the historical stage have regained their charm.

On August 4, the Department of culture and tourism of Guangdong Province and the Department of industry and information of Guangdong Province jointly released 20 excellent industrial tourism routes in Guangdong Province, covering 18 cities including Guangzhou, Shenzhen and Zhuhai, connecting 84 industrial museums, exhibition areas and industrial towns, including Chen Liji traditional Chinese Medicine Culture Park and Guangdong herbal tea museum, including 19 3a and 5 4A tourist attractions During the tour, we can experience Guangdong industrial cultural resources and experience Guangdong industrial civilization and craftsman spirit.

Among them, the Pearl River PA min beer culture and creative art zone is a modern beer culture and art platform and a high-end catering leisure and entertainment zone with new creative buildings at the top of modansha tunnel and the area along the river based on the Pearl River Yingbo International Beer Museum. It will transform the cargo terminal of the industrial age into yachts and outlooks The water transport terminal where light cruise ships can dock creates a high-quality urban public space compatible with ecology and beauty.

On August 14, Wu Zhicai, Professor of the school of economics and trade of South China University of technology and director of Guangdong tourism strategy and Policy Research Center, told reporters of the 21st century economic report: "Guangdong's industrial foundation is relatively strong, and there are many types of industrial + tourism products. Compared with the whole country, Guangdong also has superior conditions and foundation to develop its own brand, and boutique tourism routes will certainly be formed in the future More demonstration sites and demonstration lines. Although industrial tourism is mainly within the province, Guangzhou's comprehensive urban attributes bring a lot of actual business customers, and many foreign and international guests are actually attracted. At the same time, the launch of industrial tourism at this time can also lead to the product and drive the heat of summer tourism. Through the combination of industrial civilization and travel consumption. It is conducive to the further recovery of cultural and tourism consumption market. "

New wine in old bottles

Pearl River InBev International Beer Museum, located in pamin, is the largest beer museum in South China. It focuses on beer culture and integrates research, planning, consultation, entertainment and leisure. It is the only comprehensive beer culture museum in China that integrates world beer culture, Chinese beer culture, Lingnan culture, Pan Pearl River Delta regional culture and Pearl River beer enterprise culture.

At the same time, visitors will experience the unique development process of beer brewing in Pearl River Beer Museum.

A few years ago, many people couldn't imagine that the old Zhujiang brewery could be transformed into a street of pamin bars, which is the favorite consumption of young people nowadays.

Speaking of pamin, it was once the liquor making workshop of Zhujiang Beer Group. It is located on the west side of the Pearl River of Pazhou guild hall in Guangzhou. Like other creative parks, all of them are creatively transformed from the original objects of the old site. After redesign and painting, they become architectural works with modern artistic beauty.

Lin Feng, general manager of pamin investment management company, once said that pamin takes beer culture as the theme. Different from other creative parks, apart from having the Pearl River InBev International Beer Museum with historical and cultural significance, they pay more attention to cultural development while developing commercial projects, rather than just a bar street or renting out as office space.

In addition to tasting delicious food and beer, it often holds various art activities such as exhibitions, food festivals, carnivals and music festivals, which are welcomed by many citizens and attract a group of loyal fashion fans.

As a result, a large number of customers are attracted by the restaurant and restaurant, which is also attractive to a large number of customers.

Wu Zhicai told reporters in the 21st century economic report that the birthplace of Pearl River beer had been further activated by means of modern consumption "night economy". The reason for its name is that the scenic spot can make people intoxicated and can be combined with wine. In fact, new wine is culture and consumption. The wine bottle contains new wine, which is in line with the consumption mode, health and nightlife taste of the city.

Industrial tourism itself is a broad concept. Industrial production and industrial architecture are a form of industrial tourism. Once industrial sites and urban consumption experience are combined together, the industrial production scene is gone, but the remains of industrial sites are also a kind of industrial tourism, which represents the past and future of Guangzhou. From the traditional secondary industry to the tertiary industry, it is a form of industrial tourism "Two in three" has activated and formed the mainstream consumer groups and markets in modern ways, making people feel the whole process of terminal consumption and seeing the source, which is also the development direction of new formats of deep experience tourism and research tourism.

Wu Zhicai told reporters that the launch of industrial tourism boutique line is to let more outside people to understand the scenic spot, not necessarily in accordance with this fixed line. With the development, more and more individual tourists will follow. Choosing industrial tourism that they are interested in is the future development direction, which will also become a trend. The core of industrial high-quality line tour is to form marketing, so that more people can understand the scenic spots.

This place, which has left the story of industrial civilization, has witnessed the glory of Guangzhou Zhujiang brewery. In the future, it will have more details and cultural entertainment by combining with modern consumption mode and having scene space and cultural space. The new consumption mode needs to adapt to the market in the future, and the soul of industrial civilization needs to be protected, inherited and innovated.

After a walk in pamin a, B and C areas, each bar and bar has its own characteristics. For example, happy monk is a chain bar featuring British food, which is also the permanent residence of many international friends. In addition, there are Pearl River Pearl River craft restaurant and Jiangjing restaurant.

Most of the business hours here start from 6:00 p.m. to 5:00 a.m. every Wednesday (bar discount day), Friday and Sunday, the flow of people is the most prosperous. Pamin's popularity is gradually increasing, and businesses are becoming more and more stable, becoming the first choice for local and business travelers in Guangzhou.

Industrial Tourism

As a matter of fact, the traditional industry is gradually declining, and the industrial society is transforming into a post industrial society. A large number of waste industrial facilities and industrial wastelands have been demolished and rebuilt. The dual opposition between tradition and modernity has emerged in the city. As poetry in the post industrial era and the industrial tourism in the distance, the city is full of new possibilities, and tourists can feel the existence of another time and space in walking and playing. Through tourism, industrial heritage can be brought into the public's view, and people can realize the historical and cultural value of industrial heritage and feel the historical memory of the industrial civilization era.

In recent years, with the transformation and upgrading of traditional industrial cities, the transformation and utilization of industrial heritage has become the focus of attention. Industrial heritage is the witness of industrial civilization, the carrier of industrial culture and an important part of human cultural heritage.

As one of the birthplaces of modern industry in China, Guangdong has a large number of industrial heritages with a large scale and rich historical and cultural value. Since the reform and opening up, Guangdong has always attached great importance to the development of industrial economy. In the process of vigorously developing and improving the industrial chain, Guangdong has formed an industrial system of "land, sea and air".

At present, Guangdong has 11 national industrial tourism demonstration sites and 45 industrial tourism demonstration units in Guangdong Province. Among them, there are many well-known brands, such as Zhuhai Tangchen Beijian Transparent Factory, Zhongshan Chubang Soy Sauce Culture Expo, zuixianyuan, Jiujiang double steamed liquor and other star enterprises and time-honored brands.

At present, there are 127 industrial tourism resources projects in Guangdong Province, including 19 Industrial Heritage Landscapes, 52 industrial museums, 42 modern sightseeing factories, 2 modern engineering landscapes and 12 industrial and commercial tourism complexes. There are both traditional advantageous industries and strategic emerging industries. Among the 127 projects, 86 have carried out tourism business, receiving more than 3.8 million tourists per year, bringing about 13000 employment.

According to reports, Guangdong has emerged a number of typical cases of mature industrial tourism development. For example, Foshan Nanfeng ancient stove, a national industrial heritage project recognized by the Ministry of industry and information technology, has built a national 4A tourist attraction integrating popular science exchange, production and art learning, tourism and shopping around the ancient firewood burning dragon kiln and related facilities, inheriting and carrying forward the long history and cultural value of Lingnan pottery industry and becoming a beautiful scenic spot. The Rossini watch and clock Museum in Zhuhai has earned 359 million yuan of industrial tourism in the past three years, attracting nearly 1.24 million tourists.

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