Shopping Guide Knowledge: 90% Of The Shop Assistants Gave The Wrong Answer To The Customer Saying "No Gifts, Just A Little Less Money"
"Don't give away gifts, just a little less money" in the face of this customer 90% of the shopping guides answered wrong. At this time, as a shopping guide, how should you deal with it? Let's take a look at a real combat script!
In order to attract customers, promote sales and effectively attract old customers Re consumption The company will take a lot of preferential measures to attract customers. These measures can also play a certain role in promoting sales, but it is also easy to attract customers' objection.
So, what should we do if the customer proposes to exchange the gift directly into cash or to reduce the price directly answer What about it?
Common coping strategies
(1) I'm sorry, the gift is a gift and can't be converted into cash.
(2) I'm really sorry, the company's regulation forbids this kind of practice.
(3) if I can, I'd like to, but it's impossible.
Scenario analysis
1. What's wrong?
The first answer is obviously not very comfortable for the customer.
The second answer puts the blame on the company, which can easily damage the company's image.
The third answer is more serious, with a sarcastic implication, easy to annoy customers.
2. How to change ideas?
When the customer puts forward unreasonable request, as an excellent sales consultant, he can neither directly refuse nor complain to the customer, because this may not only lead to sales failure, but also damage the company's image.
A qualified sales consultant should first understand the customer's ideas from the perspective of the customer, so as to shorten the distance between the two sides; then, he should explain the relationship between the gift and the product price, highlight the value of the gift, and promote sales on the premise of obtaining the understanding of the customer.
The right way to deal with it
1
Sales Consultant: "Sir, I can understand your mood. If you can change the gift into cash, it will be a good thing. It's just that these gifts are given by the company after purchasing the mobile phone, which has nothing to do with the price of the mobile phone. Even if you don't want this gift, your mobile phone is also so much money. So, don't do it in vain, is it
2. Should talk to technique 2
Sales Consultant: "I'm really sorry, sir. In fact, if we sell this Bluetooth gift alone, it will cost more than 100 yuan. You see, there is this gift in the accessories area over there. You can confirm the price. As this Bluetooth gift is free to customers after purchasing the mobile phone, it can't be exchanged for cash. In fact, this Bluetooth gift is very practical, and it is also a device you often use. "(highlight the value of gifts).
3. Should dialogue skill 3
Sales Consultant: Madam, this is a free gift from our company. Don't waste it! Our gift has nothing to do with the price of the mobile phone, so it can't be directly exchanged into cash. I'm really sorry about this! However, ; what you mainly care about is the quality of the mobile phone and whether it can meet your needs. You can see whether this mobile phone is from Or... " (highlight the value of products and shift the focus of customers)
4
Sales Consultant: "Sir, I'm really sorry. Since this gift is an extra gift from our company, it has nothing to do with the price of the mobile phone itself, so it can't be changed into cash. However, the most important thing for leaders is to meet their needs. Do you say yes or no
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