Fashion Brand Taipingniao Released The Latest Announcement, Revenue Increased To 3.217 Billion Yuan

Recently, the taipingbird brand released its half year report 2020. According to the report, its performance is very impressive. The data of the second quarter are even more impressive. According to the data of the second quarter, it is the second quarter with the best performance in the past five years, which is unexpected.

According to the report, in the first half of the year, the revenue of taipingniao increased by 3.11% to 3.217 billion yuan, and its net profit was 120 million yuan. The net profit attributable to shareholders of listed companies after deducting non recurring profit and loss increased by 127.68% to 55.8657 million yuan year on year.

Among them, the operating income of taipingniao in the second quarter reached 1.835 billion yuan, an increase of 25.56% compared with the same period of last year. The net profit of deducting non recurring profit and loss attributable to shareholders of the listed company was 92.1398 million yuan, an increase of 99.0653 million yuan compared with the same period of last year, which greatly exceeded the previous second quarter's statement.

What are the reasons for the growth of taipingniao's revenue in the second quarter?

On the brand revenue growth, first of all, it is inseparable from the company's implementation strategy, grasp a macro direction, let the brand go along this road. What's more, with the development of the times, we know how people spend now. Today's follow-up service is a good way for consumers to understand their needs.

During the epidemic period, taipingniao used the method of e-commerce channel + new retail. At the same time, it actively strived for the rent reduction and social security relief of channel partners. These measures have achieved good results, brought good economic benefits to the company, and proved that the method is feasible.

The company's TOC mode is also worth actively promoting and controlling the overstock of its brand.

In addition, during the period of tmall 618, taipingniao's brands accumulated more than 100000 sales. We visited the live broadcasting rooms of Weiya and Li Jiaqi, as well as the live broadcasting rooms of Liu Tao, Lin Yun, Lin Yilun and Liuyan, so that the brand sales reached a commanding height.

Taipingbird company, which has achieved revenue growth, has also been reducing its inventory of goods, which has reduced the burden of the company. This is a good development momentum. As of June 30, 2020, the original value of the company's inventory of goods was 1.976 billion yuan, 1.25% lower than the same period of last year and 4.08% lower than that of the beginning of the year.

It is understood that in the first half of this year, taipingniao opened 63 Direct stores and 183 franchise stores. By the end of the report period, the number of offline stores of the company was 4300.

According to the data, peacebird adheres to the development characteristics of fashion, low price and many styles. It has many brands, such as women's wear of Taiping bird, men's wear of Taiping bird, maiden's clothing of leting, children's wear of Beitian children's clothing, and Taiping bird's nest home.