Disney'S Third Quarter Earnings Per Share Unexpectedly Exceeded Expectations, "Mulan" Will Be Released In Disney + On September 4

After hours on August 4, local time, Walt Disney Company released the third quarter of fiscal year 2020. The biggest negative impact on the performance of Disney's financial sector and popular products in the 27th quarter of 2020 was that of the third quarter of 2020, which had a negative impact on the performance of Disney's popular products.

The company noted that the outbreak cost its parks, experience and products divisions about $3.5 billion in revenue in the third quarter. The sector includes all six Disney international theme parks, cruise lines, hotels and tourism projects, as well as related commodities. Because most of the business of Disneyland comes from the United States, Disney World in Florida only reopened in July, while Disneyland in California has not yet reopened, so the loss is heavy.

According to the expected revenue of $12.37 billion in the third quarter of 2020, it is lower than the expected revenue of $12.37 billion, which is lower than the expected revenue of $11.37 billion.

From the perspective of sub sectors, the revenue of theme park, experience and consumer goods department was $983 million, down 85% year-on-year; the revenue of cable TV network department was $6.6 billion, down 2% year-on-year; the revenue of film and television entertainment department was 1.738 billion, a year-on-year decrease of 55%; and the revenue of direct consumer oriented and international business was 3.969 billion US dollars, up 2% year-on-year.

Bob chapek, chief executive of Walt Disney, said that despite the continuing challenges of the epidemic, Disney's streaming media platform Disney + had achieved "incredible success" as Disney expanded its direct to consumer business.

Hua Mulan will be on Disney +

Starting from September 4, Disney + users will be able to watch its much anticipated live action movie Hua Mulan for $29.99, Bao announced at the financial report. In addition, paying users in Canada, Australia, New Zealand and parts of Western Europe will also be able to watch the film at slightly different prices.

In addition to a monthly subscription fee of $6.99, this will be the first time Disney has sold content on Disney +. In fact, 29.99 dollars is not low compared with the off-line ticket prices. The high cost of Disney film production, as well as the high cost of Disney film production, is generally expected to achieve the quality of Disney films.

Bao ZHENGBO believes that this is an opportunity to bring the film to the audience who can't go to the cinema at present, and can further enhance the value and attraction of Disney Disney +.

It is understood that Disney will release the film in areas where it does not intend to launch streaming media services, which means that Chinese audiences are likely to see the film in cinemas. "Hua Mulan" was originally scheduled for release in China in March, but it was delayed because of the epidemic. The 21st century business reporter consulted Disney China staff on the release date of Mulan in China. As of the press release, no reply has been received.

Continue to add, Disney+

In fact, this is not the first time Disney has launched new content on Disney +. On July 4, the national day of the United States, Disney moved the movie version of "Hamilton" to Disney +, so that the audience can enjoy the classic musical on TV and mobile phones.

According to the plan, "Hamilton" will be released in the offline cinema on October 5 next year. However, due to the impact of the new crown epidemic, the box office of cinemas is difficult to recover in the short term, so Disney put Hamilton in Disney + in advance for the audience to watch. But unlike Hua Mulan, viewers can watch Hamilton without paying extra.

Analysts believe that the price of subscription on demand may help film companies recover losses earlier this year. From an economic point of view, this may be more advantageous for Disney, because the film is shown on its own streaming media platform rather than offline theaters, which means that Disney does not need to share revenue with the cinema company.

Paul diabere, a senior analyst of the industry, is adapting to this era. "So it's no surprise that many media companies have taken unusual measures to cope with the changing market dynamics during the outbreak."

'we will try to establish a new channel and try to get something back from the investment,' Mr. Bao said. We will have an opportunity to learn from it and see if it makes sense.

Disney's consumer and international business was the only business with year-on-year revenue growth in the third quarter, including Disney +, Hulu and ESPN +, which currently has 100 million paying users. The number of Disney + users who pay in advance will reach 60.54 million by the end of the year of 2024.

In addition, according to Bao ZHENGBO, Disney will launch a new comprehensive entertainment streaming service in 2021, which will be launched in the name of star brand it acquired from FOSS, covering the ABC studio, Fox TV, FX, freeform, 20th century studio and searchlight, etc.

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