Ma Wen Becomes President Of Greater China Of Weifu Company
Recently, it was announced that Winnie Ma, a clothing company, was appointed president of Greater China. Kevin, vice president of Asia Pacific Group, will report to her.
As the president of Greater China, Ma Wen will be responsible for promoting the business and brand of weaver in mainland China, Hong Kong and Taiwan, and focus on promoting the business development strategy of weaver in Greater China.
Prior to joining weaver, Marvin worked for Unilever for 10 years, leading the beauty and personal care business in Unilever North Asia in recent years. Prior to that, he held more than 12 marketing positions in Coca Cola. She also worked in Mars China for six years, responsible for sales and marketing.
Ma has a Bachelor of Arts degree from Nankai University and an MBA from China Europe International Business School.
"The Asia Pacific region, especially China, will bring development and opportunities to weaver and its brands," said Kevin Bailey. Marvin is an experienced leader with deep Chinese experience and a comprehensive understanding of Chinese consumers. In this rapidly changing, digital driven market, Marvin will help Weifu promote the group's development strategy. Her experience in consumer behavior, digital transformation and branding for blue chip multinationals has made her an excellent candidate to lead our Greater China business. "
It is reported that since the first quarter of 2029, Fuwei's business in the mainland has recovered rapidly, with about 1% of its employees in the mainland. Weaver expects its mainland business to grow to about 15% in the second fiscal quarter and more than 20% throughout the fiscal year.
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