Ready To Go, National Clothing Brand Mets Bonwe Starts To Break The Game

The new crown epidemic in 2020 has brought unprecedented impact on the global community, which also makes the clothing industry which is already extremely competitive. Therefore, the supply and demand market of the consumer industry has entered a long period of recovery.

According to the data: in 2019, among the 50 clothing listed companies, 23 enterprises had a year-on-year decrease in revenue, 31 enterprises had a year-on-year decrease in net profit, and 19 enterprises had a year-on-year decrease in net income.

In the first quarter of 2020, 33 clothing listed companies achieved revenue of 25.337 billion yuan, which was 36.585 billion yuan in 2019 and 34.967 billion yuan in 2018. 33 clothing listed companies achieved a net profit of 1.259 billion yuan in the first quarter, compared with 4.106 billion yuan in 2019 and 3.99 billion yuan in 2018.

Combined with the data of the past three years, the proportion of enterprises with declining revenue, falling net profit and falling net profit of revenue is increasing, which directly reflects the difficulties of the clothing and footwear industry.

At the same time, a variety of "new normals" during the epidemic period also triggered consumers' sincere pursuit of quality, and the consumption behavior and consumption scene have undergone earth shaking changes. In this way, more diversified market demand is stirring up a new industry revolution. In the crisis, survival and breaking the situation has become a common problem faced by the consumer industry.

　　 Meibang's deep adjustment in the post epidemic Era

This is the worst time and also a good time. The sudden epidemic situation has promoted the change of the market competition environment to some extent. For the brand side, only by removing the old and welcoming the new can they emerge from confusion.

The brand that takes the lead in transforming the sense of hardship into the driving force of innovation can always find new opportunities in the crisis. The representative brand of China's clothing industry, MetS Bonwe, is actively embracing the needs of the consumer market in the new era, comprehensively restructuring the channel layout, and driving product and brand upgrading with digital capabilities.

　　 Deepen the distribution of channels and promote the reconstruction of industrial chain

With the gradual relief of domestic epidemic situation, offline business of retail industry has been gradually restored. However, with the market changes brought about by the epidemic situation, the original retail scene gradually iterates, and a large number of business circles in the country are abandoned by the new major consumer groups. They are more inclined to choose new consumption concepts and new sales methods.

The pace of channel adjustment and optimization has not slowed down, and has opened a new chapter of channel layout reconstruction. On the one hand, it has orderly closed some stores that need to be upgraded due to the transfer of business circle; at the same time, it has made great efforts to open more stores nationwide, seize the emerging high-quality channel stores, fully occupy the space of offline retail market, and accelerate the channel layout Efforts to create a healthy and sustainable clothing industry value chain.

　　 Remolding brand belief, creating craftsmanship with ingenuity

With the upgrading of consumption, consumers are more and more sensitive to the brand and pay more attention to the core of the brand and the attitude expression and spiritual pursuit behind the brand. Especially since the outbreak of the epidemic, consumers' pursuit of high value-added brands has become increasingly popular, and the trend of brand upgrading of high-quality products is also very significant.

Since the founding of the brand, Meibang has always been loyal to the spirit of craftsman, creating high value-added brand competitiveness. In the face of the "high degree of innovation" and "the pursuit of diversity" in the face of the epidemic situation, TSB is committed to creating a more profound brand for consumers.

Based on the company's digital capabilities, the company will relocate the consumption circle, match the differentiated cluster selection of its brands, carefully polish the fashion trend change of each product, style, fabric, accessories, version, one needle and one line process production, channel matching, marketing promotion and other business scene brand promotion, and strive to bring good consumption for the target consumers Experience.

It is such ingenuity that can make the brand competitiveness with higher added value. In the future, what kind of products can Meibang bring to consumers remains to be seen. The cold night has come. Only by seeking opportunities in the process of reform can we really break through the situation. The future of Meibang can be truly benchmarked.