Hailan Home'S Revenue In The First Half Of The Year Was 8.1 Billion Yuan, And Its Net Profit Decreased By 55.42%

In the twinkling of an eye in 2020, the fashion industry has ushered in multiple shocks in recent months, and is also growing in twists and turns.

With the gradual recovery of domestic and foreign physical retail, what major events happened in the clothing industry at home and abroad last week.

Domestic events: August 17 - August 21

On August 19, 2020, the annual report of Lanhai Clothing Co., Ltd. According to the report, in the first half of 2020, the operating revenue of Hailan home was 8.102 billion yuan, a decrease of 24.43% compared with the same period of last year, and the net profit attributable to shareholders of listed companies was 947 million yuan, a decrease of 55.42% compared with the same period of last year. Due to the new crown pneumonia epidemic and the complex and changeable domestic and foreign environment, the clothing industry was severely damaged in the first half of the year, and the operating income and profit of Hailan home in the first quarter were significantly affected.

With the effective promotion of epidemic prevention and control, market demand has gradually warmed up. Hailan home continues to take its own brand as the core. Through a series of positive measures, such as building hard core products, accumulating brand volume, innovating marketing model, and stabilizing cash flow, it has consolidated the existing and accumulated momentum, and achieved a rapid recovery in the second quarter and laid a good foundation for the development in the second half of the year.

In the first half of 2020, the net profit of seven wolves plummeted by 80.36% to 24.24 million yuan

On the afternoon of August 19, seven wolves released its 2020 semi annual report. Due to the huge impact of the epidemic, its performance plummeted, including a 12.93% drop in revenue and 80% decrease in net profit over the same period last year. According to the report, during the reporting period, the company realized a total operating revenue of 1.354 billion yuan, an operating profit of 16.859 million yuan, and a net profit attributable to the parent company of 24.421 million yuan, down 12.93%, 88.80% and 80.36% respectively over the same period of last year. At present, seven wolf's main products include shirts, suits, trousers, jackets, knitwear, men's underwear, underwear, socks and other knitwear products.

In recent years, in addition to the main standard "seven wolf" products, the company has also made great efforts to cultivate the international luxury brand "Karl Lagerfeld", opened wechat applet and tmall flagship store, and built an online sales platform through live streaming, promotion and promotion. In the face of the "flow restriction" problem brought by the epidemic, some offline shops could not be opened and the passenger flow dropped sharply. The company focused on "new products" and "new channels". During the epidemic period, with the help of online channels to break through, through the operation of private domain traffic, to open sales channels such as live broadcast, small programs, micro businesses, etc., the company also carried out "all staff marketing" activities.

The live broadcast of xiaohongshu quietly got through Taobao

According to the screenshot provided by the source, xiaohongshu blogger "dog sweet" has tried to bring Taobao goods in a live broadcast on August 16. "As far as I know, Taobao link can only be hung in the live broadcast room, not graphic notes; the external chain can only be hung in the live broadcast room of Hongren (creator), and the enterprise number is not good." The source added. At that time, the content of Taobao's business with Taobao's customers was discussed in taobao.com, which was called for by Taobao's owners Another person familiar with the matter said.

Since the beginning of this year, customers have been affected by the epidemic, and their advertising budgets have been tightened, and the effectiveness of advertising is more popular. If xiaohongshu opens Taobao's external chain, "it's much easier to talk about customers.". According to the feedback from many businesses, the two points they are most concerned about when xiaohongshu gets through the external chain are the issue of deduction points on the live platform and the conversion of live traffic. Some people in the industry expressed a more optimistic attitude. Whether or not the "great" space left by the "merchants" to open up the "red" will be solved.

Pinduoduo launched the fashion shoes channel, and the whole month subsidy involved more than 700 popular fashion shoes

Recently, pinduoduo's "Duochao shoes hall" announced that it would provide a one month targeted subsidy to the fashion shoes in the channel, so as to help the young people to have "freedom of fashion shoes" in summer. The subsidies cover hundreds of shoes of dozens of brands, such as AJ, yeezy, Nike, Adidas, converse, etc., and further reduce the price on the basis of the lowest price of the whole network. At the same time, Duochao shoes museum also officially launched the function of "1 yuan for Chaoshi shoes". All users who enter Duochao shoes museum can participate in the lottery free of charge, and they can draw 1 yuan or low price to buy fashionable shoes. "Since July, the popularity of platform shoes has been high, and the flow of Duochao has increased nearly three times. In order to further reduce the threshold for young people to buy fashionable shoes, we have decided to spend hundreds of millions of subsidy budget to focus on more than 700 popular fashion shoes on the market, and we will subsidize whatever is hot. "

China service website:

Pinduoduo aims to subsidize the first pair of fashionable shoes for young people. If pinduoduo is becoming a paradise for fashion shoe lovers, I don't know whether young consumers approve of it. Driven by the 10 billion subsidy and the three genuine product protection measures, young people are increasingly willing to buy fashionable shoes in pinduoduo, especially after the 95s and 00s in Chengdu. Through subsidies and cooperation with appraisal institutions, the trading threshold of fashion shoes can be reduced, and the virtuous circle of fashion shoes industry can be promoted.

International events: August 17 - August 21

Nearly 30 new stores have been opened in two months. What courage does UNIQLO have

In 2020, the epidemic that has not yet ended will undoubtedly be an unpredictable and unusual "black swan". All walks of life will actively or forcibly step on the "emergency brake". But there are also some brands that adjust their status quickly, have a deep insight into the changes in people's needs in the post epidemic environment, grasp the initiative of development, and take positive actions to deal with the uncertainty of the external environment. In the first half of 2020, the overall consumer market will be affected by the epidemic, and UNIQLO is also among them. It was not until March that the market began to recover and UNIQLO stores in mainland China were able to reopen one after another. However, compared with the strategic contraction of some peers, UNIQLO has made frequent actions and constantly developed.

In June and August, UNIQLO opened nearly 30 new stores in more than 20 cities across the country in June and August. These new stores are distributed in densely populated first tier cities such as Beijing and Shanghai, as well as Tongxiang and Jiangsu, where the epidemic has brought about the fastest recovery Danyang and other low-level cities. It shows UNIQLO's strength and courage to slow down and accelerate its expansion. In the eyes of many people, the typical features of UNIQLO products are "easy to wear" and "easy to match". However, apart from considering the fashion of clothing itself, UNIQLO has been carrying out technical iteration with the times in function.

Nike ADI ran to make yoga pants. Can they beat lululemon

In recent years, it seems to be a new fashion for female sports enthusiasts to wear yoga pants in non sports venues. Comfort, sportiness and fashion are the words they often use when talking about yoga pants wearing experience. But for men, it's not easy to understand. Chip Wilson, the founder of lululemon, wrote an article in Forbes to explain lululemon's product design logic, which gives priority to the performance of rapid perspiration and no friction between cloth and skin, combined with novel styles, "consumers can leave the gym and go to the street in yoga clothes".

Zhongfu said: at present, there are more choices for yoga pants. In addition to the Yoga brand lululemon, Nike, Adidas, UA, Anta, and ATHLETA, the sports brand of gap, have all impacted on this market segment. The cake of yoga clothing market is so big that Lulu is facing the situation of market segmentation. Compared with male consumers, there is a certain threshold for sports brands to win over female consumers. The most direct question is whether sports brands can be designed with both technical characteristics and fashion sense, and sell them to consumers in the right situation. In this regard, lululemon, the first to seize the high-end yoga clothing market, has done well enough.

Supreme2020 autumn and winter series is in full swing to see what's important this season

On August 17, supreme officially released the complete autumn winter 2020 series. The new series continues the style of supreme, still strong, still street. Function, retro, exotic, art, reproduction, these are almost the areas that supreme will be involved in every season. Let's take a look at the key items of the new season from these perspectives. The box logo with special design has always been the key item. This season, supreme superimposes two box logos to make a cross shape. This design is used on the sweater, which has a variety of colors to choose from.

Zhongfu said: beauty clothing has always been a cross-border entry-level product. However, the popularity of chaopai supreme seems not to have passed. This series of new products adopt more diversified materials. In order to survive, chaopai usually adopts more products and activities, such as co branding. Especially this time, supreme seems to play the role of a buyer's shop, introducing the daily necessities to you in the form of joint names. Due to the impact of the epidemic, the sales performance of supreme brand has declined like most brands. In order to reduce the pressure on inventory, the brand also held a rare online promotion at the end of July.

Is anyone going to buy a fashion brand that is going to collapse in Europe?

Although the bankruptcy of large American fashion brands has been on the news since the spring of this year, European fashion brands have been going bankrupt more slowly. Many troubled European fashion brands changed hands this summer, from high street brands such as NaF NaF in France and oasis in Britain to corneliani, a luxury men's wear brand in Italy. These companies may be small compared to tailored brands, the owner of J. crew group or men's warehouse, but the wave of mergers and acquisitions in Europe may have heralded accelerated brand failures and deals later this year.

China service.com: the new crown epidemic still hurt them, accelerating the decline of those brands that have been struggling in the competition. For enterprises, instead of immediately returning to the traditional model of acquiring competitive enterprises to expand their scale, they will focus on assets that can help them cope with specific challenges, such as the transition to e-commerce and omni channel models, diversification and security of supply chains, or improvement of sustainability. Mergers and acquisitions can help companies through their new phase. Companies will look for assets that can help them escape the effects of the epidemic, which will help them become stronger than before.