After 1688 Super Production Area Settled In Yongjia, The Source Factory Broke The Ice Like This

　　 temperature Zhouyongjia, located in the southeast of Zhejiang and downstream of Oujiang River, is an important birthplace of "Wenzhou model".

When it comes to Yongjia, the four "golden cards" are indispensable: shoes and clothes, pumps and valves, teaching toys, buttons and zippers. After the reform and opening up, Yongjia industrial economy has formed four pillar industries, including shoes, clothing and teaching toys, through continuous improvement and agglomeration. It has national brand gold business cards, such as "China's hometown of pumps and valves", "China's capital of buttons", "China's hometown of zippers" and "China's capital of teaching toys".

In the post epidemic era, the domestic economy is gradually warming up, and domestic trade is steadily improving. How to promote the digital transformation and further activate the industrial belt cluster recovery in this county which is good at traditional manufacturing industry?

I. 1688 + Yongjia: jointly create a new IP of digital origin

This August, a "strong and strong joint effort" has polished the golden business cards of four big countries in Yongjia——

On August 26, the summit of "Yongli Chaotou, Jiapin city" and 1688 Yongjia super origin festival was held in Yongjia.

In his opening speech, Liang Ronggang, member of the Standing Committee of the Yongjia County Party committee and deputy county magistrate, said in his opening speech: "we hope to take this origin festival as an opportunity to help Yongjia enterprises accelerate digital transformation, further strengthen the confidence of market and business recovery, and promote the quality and efficiency of trade in Yongjia industrial belt."

"This year, if we do business, we have some losses, but now I feel that a new door is opening." A local businessman participating in the event is eager to try.

No live broadcast, no e-commerce. In the afternoon, dozens of live broadcasts from businesses ignited the heat of the venue again.

It is reported that the super origin festival will be launched in the form of "business + live broadcast", and 1688 e-commerce live broadcasting base will also be settled in Zhonghua shoes and clothing fashion industrial park of Yongjia County, providing e-commerce enterprises with one-stop service such as talent training and live broadcast promotion, and helping e-commerce enterprises cluster hatch.

In addition, the two sides will jointly organize three "global origin hi broadcast" e-commerce live festival activities. At that time, the off-line warm-up conference, online red with goods, and merchant live broadcast will be staged in Yongjia, and the festival exclusive scene page and the whole network full ecological marketing will also come online.

Yongjia: from "manufacturing" to "intelligent manufacturing"

Yongjia has a strong supply chain base.

Data shows that the cumulative output value of shoes and clothing, pump valves, teaching toys and button zippers of Yongjia's four pillar industries accounts for more than 70% of the county's industries above the designated size, and the industrial concentration has increased year by year.

In recent years, various manufacturing industries in Yongjia are making use of the integration of "industrialization and industrialization" and intelligent manufacturing to realize mass customization and improve market competitiveness through personalized products, standardization of production process, intellectualization and convenience of marketing channels.

How to further speed up the pace of intelligent manufacturing and create an upgraded version of "Yongjia mode"? Cooperation with 1688 may become the next breakthrough in the industrial transformation of Yongjia County.

It is understood that, on the eve of the event, 1688 had held full talks with Yongjia County Government. The cooperation contents agreed by both sides include co building the digital position of Yongjia super origin business card, building the offline local digital industry belt service system, and improving the financial service system of small and medium-sized enterprises.

In this process, 1688 platform will provide Yongjia County with digital infrastructure, perfect training course system, one-stop service center, and pure credit loan without mortgage. It will focus on solving a series of problems such as financing difficulties and lack of facilities of small and medium-sized enterprises, and help Yongjia enterprises to carry out digital exploration.

3. 1688: join hands with the industrial belt to create a new wholesale mode

Large scale and low digitalization of factories are the two current situations of domestic manufacturing industry and source manufacturers. According to the data, in 2018, the scale of processing orders of Chinese factories will reach 11.2 trillion.

At the same time, it also means that digitalization has a huge development space in the future. It includes Wenzhou Yongjia, which has formed a relatively complete industrial chain and industrial cluster

At present, the domestic market is vast, and domestic demand is far from being released. There is still a large space for optimization in the matching degree between the supply at the industrial end and the consumption demand of the people.

Yongjia has a bright future.

With the help of the commercial and technical strength of 1688 and the east wind of Ali's "spring thunder plan", Yongjia County's resources, environment, policy and location advantages are linked together. Undoubtedly, the city will set up the trend of "permanent" industrial digital transformation.

As Alibaba's largest domestic trade wholesale platform, this year, 1688 plans to help a large number of industrial belts, including Yongjia, to create a new model of digital wholesale: data driven supply and demand matching helps foreign trade enterprises build domestic distribution channels; and "online exhibition" mode helps enterprises expand new digital growth space.

In June this year, Alibaba signed a contract with Wenzhou municipal government to cooperate with Chunlei plan to help Wenzhou manufacture sell to the whole country and the world, and fully digitize the advantageous industries. This is another measure taken by Ali to promote the transformation of foreign trade into domestic demand for Wenzhou, the "factory of the world".

At present, there are more than 50000 manufacturing enterprises in Wenzhou to expand the market with the help of new wholesale online in Ali 1688, with a scale of nearly 40 billion a year. This year, we will help Wenzhou enterprises expand the 50 billion domestic demand market.

According to the report on digital transformation of industrial belt issued by the Ministry of Commerce, new wholesale will become the "new normal" in China's commercial circulation field. According to the report, the 1688 new wholesale mode has covered 70% of the manufacturing industry belt in China, and is the main channel for the digital transformation of factories in the industrial belt. Among them, more than 30 million small and medium-sized enterprises are relying on 1688 new wholesale supply chain to realize long-term operation.

Disclaimer: there are risks in the market, choose carefully! This article is for reference only, not for trading basis.