Children'S Brand With Temperature Is The Starting Point Of New Retail

In the evening of 2020, the company's annual report of 660.556 billion yuan was released on the evening of 2020, and the company's annual operating income of 660.556 billion yuan was issued to shareholders. After the outbreak, the company's performance began to stabilize, the new retail layout reform effect initially appeared, and the financial indicators began to improve.

Set sail after the epidemic: Q2 income increased by 20% month on month, and gross profit rate increased steadily

Since its establishment, the company has always been committed to the children's brand with temperature. ABC kids and qibukids, the company's brands, are committed to protecting the growth of children. In the first quarter of this year, the new type of coronavirus posed a severe challenge to global economic growth, and the initial shares dominated by offline sales also suffered a certain impact. In the second quarter, the impact of the epidemic subsided, and the initial stock operation situation improved significantly. According to statistics, the company's revenue in the first quarter of this year was 255 million yuan, and that of the second quarter was 305 million yuan, up 20% month on month. At the same time, the gross profit rate was also steadily increased to 38.4%. In addition, as of June 30, the company's monetary capital reached 714 million yuan, which was higher than the same period last year, and the overall operation improved significantly.

Speed up offline layout: single store franchise reached a new high, and direct business achieved 112% growth

At present, China's children's clothing industry is still in the growth period, most of the children's clothing brands are still regional brands. After years of marketing practice, starting stock has grown from a regional enterprise to a national well-known children's clothing enterprise, and gradually established a terminal retail network characterized by the combination of direct marketing and distribution, reasonable hierarchical structure, wide range of distribution and complementary online and offline.

Relying on the distribution network, the company has achieved 18 first-class distributors and 406 single store franchisees in the first half of this year, covering 31 provinces, cities and autonomous regions in China. The mature distribution network system and large number of terminal stores greatly improve the delivery speed of the company, thus improving the terminal response ability and operational efficiency, and laying a good foundation for the sustainable and stable development of the company's business. In the second quarter of 2020, the income from the main business directly operated by the initial shares increased by 111.93% over the same period of last year, and the gross profit rate of direct operation reached 41.75%.

At the same time, the number of stores directly operated by the company is also increasing steadily. With the development of the times, the consumption habits and preferences of consumers have changed greatly. It is very important to shorten the contact distance with consumers and face consumers directly. At the same time, the operation of direct marketing mode is also conducive to online and offline connection. Based on years of experience accumulated in the direct operation mode, the initial shares have actively carried out the layout in the direct marketing mode, and the achievements have initially shown. As of the first half of this year, the number of Direct stores has reached 45, an increase of 24 on a year-on-year basis.

New retail Power: Q2 online revenue increased nearly 80% month on month, and new retail achieved good results

Under the influence of the environment in the first half of this year, the start-up shares accelerated the pace of reform in the new retail field. The cooperation between the company and well-known e-commerce platforms such as tmall and Jingdong is progressing smoothly, which ensures the stable, smooth and rapid response of brand sales channels. With the establishment of Direct stores, e-commerce and other terminal self-supporting channels, the company's diversified sales network began to take shape.

? ? ? In the face of the operating difficulties of offline stores under the epidemic situation, the new online and offline retail operation mode of "one store, one live broadcast, one store, one store, and one store with multiple communities" was rapidly launched among more than 2400 stores. The offline traffic was introduced online, and the shared private domain flow pool was constructed, which realized the effective operation of accurate customer groups and made the company's online revenue increase rapidly 。 According to the company's operating data, online sales in the second quarter of 2020 will increase by 80% month on month.

At the same time, on August 18, on the occasion of the third anniversary of its listing, the company held the first "818 start children's Shopping Festival" jointly with CCTV. The sales volume of the activity reached 60.38 million yuan. The company said that it would continue to uphold its original intention, be a warm children's leading brand and lead the development of children's shoes in China.

In addition, starting shareholders said that the company upgraded its online and offline retail system this year, realized Omni channel inventory sharing, and enabled both terminal retail stores and e-commerce platforms, creating more possibilities for consolidating the original market share and further developing the market.

Continuous innovation: build a one-stop service platform for children's foot examination, and let children start new products healthily

? Qibukids launched qibukids, a brand focusing on children's foot and ankle health, provides a series of inclusive services for children's healthy growth, including professional foot health intelligent detection, posture health intelligent detection, children's growth footprint file, online exclusive doctor consultation and diagnosis, and children's health and growth online course, to help children prevent and correct foot health problems in a timely manner, and create "digital" Children's foot and ankle health manager in the era of modernization ".

According to insiders of start-up shares, in the live broadcast of "818 start children's Shopping Festival", the company's brand abckids's new black technology sold out 818 pairs of children's running shoes in 8 seconds, and qibukids children's foot and ankle health management shoes sold more than 2000 pairs, and many new black Technology products have made brilliant achievements.