Hanfu Becomes The Biggest Consumer Force After 00

"Where did I get my Hanfu? It's good for you to search the pictures on the screen The 22-year-old 3000 (not his real name) stood in front of the camera, wearing a Han suit to introduce trinkets. Since the beginning of this year, she and her 18-year-old cousin have been working as anchor of pinduoduo in Xiamen, each of whom has been broadcasting live for four hours a day. I don't know what Hanfu she owned five years ago. In fact, pinduoduo has become one of the main channels of Hanfu sales.

In the first half of 2020, the number one clothing category will be hot, and the number one clothing category will increase. The sales volume of original Hanfu increased the fastest, 30 times compared with the same period in 2019.

Sichuan girls come to Xiamen as anchor and wear Hanfu to bring a lot of popularity

Sanqian (not her real name) is from Meishan, Sichuan. In 2018, she went to Xi'an to learn how to shoot and shape Han clothes. Full time class for three months, learn shooting skills with the teacher in the morning, practice with classmates in the afternoon, and restore hair and makeup according to the painting of ladies with hairpin flowers.

In 2019, 3000 returned to Sichuan to open a Hanfu photography studio. Although there are many girls interested in Hanfu, there are not many who pay for Hanfu. Everyone who comes to the studio takes one or two photos.

The studio closed soon. At the beginning of this year, a brokerage company in Xiamen wanted to sign a contract for 3000 yuan. Without saying a word, she came to Xiamen with all her Hanfu and shooting equipment. After shooting Hanfu video for a period of time, the company where 3000 worked hoped to develop e-commerce business on pinduoduo platform, so she was asked to be an e-commerce anchor.

What 3000 does is an expert anchor, and the goods are not all Han clothes. I'm not sure if I should wear Hanfu every day. She said it takes two or three hours to make a full set of Hanfu styling, which means that if it's a live broadcast in the morning, you'll have to get up at 35000 to make up.

At the beginning, 3000 people wearing regular clothes live, and found that the effect was not good. "Xiamen's live broadcasting economy is very developed, many short video talent, anchor gathered here, Hanfu can enlarge my characteristics, why not wear it?" After making up his mind, 3000 became one of the few anchors wearing Hanfu on pinduoduo, bringing a lot of popularity. It was a snack, but the audience often asked her where the Hanfu she wore was sold.

Hanfu has been integrated into the current fashion circle and become a potential consumer group after 00

Hanfu has been integrated into the current fashion circle. Seeing the opportunity, Zhuo TongZhou is ready to "listen to the moon" in pinduoduo's Hanfu shop. The prices of the original Hanfu are about 100 yuan.

"Consumers who are willing to spend thousands of yuan to buy a set of Hanfu are definitely in the minority." Zhuo TongZhou said that the Post-00 generation has become a potential new force in domestic consumption. Only on pinduoduo platform, there are 57 million post-2000 users active, and they are the main force to make Hanfu out of the circle.

Zou Shuiyuan, 16, is a minority clothing consumer on pinduoduo. In November last year, she bought five sets of Hanfu, and now she is addicted to cheongsam. She said: "put on the Hanfu, put on the sleeves of vegetables, go upstairs to lift the skirt, nothing else.".

The 22-year-old 3000 is one of the company's most potential anchors. "There are more and more brokerage companies in Xiamen, so everyone can get a fair chance to compete," she said.