Beautiful Walking Between Bree'S Lines

In recent years, Keqiao is speeding up the transformation and upgrading of textile city from "world fabric distribution center" to "global fashion origin" with digital, fashionable and intelligent innovation engine, and strives to build "International Textile City" in the new era. Fashion designers are leading the development of fashion industry.

When visiting Zhejiang walan cultural and creative Co., Ltd., which is located on the fifth floor of Keqiao Zhongfang building, the reporter appreciated the beauty of creativity on "a piece of cloth". As soon as we enter the company, the flexible exhibition hall and creative display impact on the visual sense. The combination of various fashionable clothing modeling and artistic printing patterns shows the avant-garde fashion. It is understood that the company is a one-stop public service platform for pattern design, pattern trading and fabric printing processing. A group of young and energetic designers are gathered here to update a large number of printing patterns every day, which is widely praised in the industry. Among the designers with more women, a male designer with calm temperament and sparse features is particularly eye-catching. I saw him sitting in front of the computer meditating, a moment later, a beautiful and abstract flower pattern appeared in front of him.

The designer, Wu Jiahua, 30, is currently the director of tile design department and has 6 years of experience in pattern design.

"Recently, many clothing brand companies have entered the development stage of next year, so my current work is to focus on spring and summer popular flower design in 2021." Wu Jiahua told reporters that with Keqiao's increasing emphasis on fashion creativity, pattern design, as a part of the industry chain's fashion process, has gradually become an "incubator" for the innovation and development of textile and garment enterprises. In order to realize the high added value of textile fabrics, more and more clothing and fabric enterprises have increased their creative investment in products. This also makes Wu Jiahua feel the pulse of Keqiao fashion, and stimulates his infinite enthusiasm for the pattern design industry.

It's not easy to get rich by creativity. The reporter learned that Wu Jiahua entered the Zhejiang Modern Textile Industry Research Institute with the advantages of dyeing and weaving art design major as soon as he graduated, and engaged in pattern design. After several years of work accumulation, he gradually understood the demand and change of flower pattern market at home and abroad. "For example, overseas customers in the European and American markets have high requirements for the creative aesthetic feeling of pattern design. Different from the pattern for export, the domestic market pays more attention to the fit between the trend and the original." Wu Jiahua's accurate grasp of the "taste" of the market is inseparable from the experience of silent efforts behind. According to him, every day he visits authoritative popular trend websites at home and abroad, especially during the four major fashion weeks, he will carry out a systematic refinement according to the popular elements displayed by various brands during the show, so as to study and analyze. In addition, every month, Wu Jiahua and the designer team will visit China Textile City market to understand the latest market demand and trend, so as to have a better planning for the next design positioning.

"Although I am used to computer drawing because of my work, sometimes I insist on hand drawing, which can capture the most direct inspiration in my heart." In the interview, the reporter learned that although Wu Jiahua is the director of tile LAN design department, in addition to the work of operation and planning, he is still improving his creativity every day to let his inspiration flow out. In Wu Jiahua's eyes, the fashion of the textile city is in line with the international standards. The creativity and creation here lead the trend of the industry. At the same time, the pioneer power of the development of the Textile City, such as pattern designers, needs to constantly improve themselves and create value, so as to win the fashion discourse power of the whole country and even the world. (by Zhang Yantu / Xie Cong)