Cross Border Drainage Of Clothing Brand Geli Starts A New Stage Of Smart Retail

On September 15, Ye Jian, general manager of Tencent's smart retail business, and Xia Guoxin, chairman of GELIS, signed a framework agreement on strategic cooperation between GELIS group and Tencent at Tencent headquarters in Shenzhen. Both sides will carry out comprehensive and in-depth cooperation and jointly promote the new stage of brand digital operation.

In 2020, the new crown pneumonia epidemic has caused a huge impact on the domestic and foreign consumer market. How to go against the trend is undoubtedly an urgent task for the major brands. At the same time, the new marketing model represented by live broadcast and community operation is gradually showing its advantages, and digital upgrading has become an important link for enterprises to break through the situation. Under this market background, Tencent smart retail takes the digital architecture scheme as the core, and cooperates with the representative of China's high-end women's clothing company, GELIS, to help the latter release new vitality in the smart retail market, build a new and effective connection while accurately reaching consumers, and accelerate the pace of brand digital upgrading.

At the signing ceremony, Xia Guoxin, chairman of golisys, said: "digital promotion is an important means to further promote the development of golisys. It is not enough to rely on the promotion of traditional retail. We need to switch the track and use technology to enable enterprises to form greater competitiveness."

This time, the two sides will deeply cooperate in the flow layer, shopping guide layer, data layer, organization level and industrial empowerment, and build a good link between brands and users with the help of Tencent's big data marketing platform and advertising background technology, so as to realize precision marketing, global marketing and digital marketing. Through complementary and integration of advantageous resources, the two sides strive to integrate "wisdom" into the clothing industry for gelicus, and jointly promote the implementation of smart retail and industrial intelligence upgrading.

According to the public information, with the strategic goal of "becoming an internationally competitive high-end fashion brand group", GELIS has been focusing on the development of high-end fashion brands since its establishment. At present, the group has owned the main brands such as Ella say, Germany Laur è L, ed hardy of the United States, iroparis of France and self portrait of the United Kingdom, which include fashion, fashion brand, light luxury and online red Brand matrix, covering a number of high-end fashion brands in different market segments.

Relevant people have disclosed that Tencent smart retail will provide private domain traffic operation for gelix, and at the same time, it will carry out in-depth cooperation with gosley group in the fields of advertising marketing, data cube big data application, shopping guide enabling, app, Zhuji AI marketing platform, social media platform and other fields, so as to help gelicus accurately find customers, operate customers accurately, and continuously deposit customers. Tencent's entry into the high-end women's clothing market this time takes GELIS as a benchmark to promote smart retail. In the future, both sides will jointly establish a new team to set a leading example for the clothing industry in the transformation of scale, digitization, online and platform.