More Than 40 Business Schools! More Than One Team Went Out For The "Tenth Five Year Plan", Colmo Cross-Border Assistance

A cross-country running race, thousands of business elite crazy about it, driving a county income of more than 100 million. How does it do it?

On September 19, "more than climbing" -- Colmo × the 15th Xuanzang Road Business School launched the Gobi challenge in Guangzhou. The event was hosted by Colmo, a brand of AI technology appliance. Representatives of the 15th Xuanzang Road Business School Gobi challenge (hereinafter referred to as "Ge 15") and Lingnan College of Sun Yat sen University gathered for a cross-border dialogue.

(activity site)

21st century economic reporter learned that although the event was half a year late due to the epidemic, the number of participants increased instead of decreasing. At present, several business schools, such as Guanghua University of Peking University, CUHK Management College, zhongdaling college and Xiamen University, have officially launched the expedition. They are serious about running, not just "playing".

　　 There were tens of thousands of participants and many started their businesses after returning from Gobi

Xuanzang Road International Business School Gobi challenge was founded in 2006, with nearly 3000 participants in each session. So far, 44 famous Chinese business schools have participated in the contest directly with tens of thousands of participants.

Qu Xiangdong, founder of Xuanzang road and chairman of Xingzhi exploration culture development group, said that the Gobi challenge is a process of re understanding oneself. Only in the process of climbing can we better return to our hearts and understand our true needs.

The EMBA students who took part in the 10th Five Year Plan of Ge were affectionately referred to each other as "Ge You". In the conversation with them, the reporter learned that in order to prepare for the war, many people who participate in team a need to prepare for one year's training, and the monthly running volume needs to reach more than 300 km. Many EMBA students themselves are entrepreneurs and have a busy schedule. In order to achieve this amount of training, they have paid a lot of costs.

Yu Guandi, President of Guangzhou Alumni Association of Xiamen University EMBA, participated in the Gobi challenge competition of six business schools. He is 43 years old and is a "young" player in the team. According to reports, the oldest contestant will be 60 or 70 years old. Experienced he joked that in order to participate in the training, to "betray relatives.".

He told 21st century business reporter: "if you want to fight for a and spend at least a year to devote yourself to it, these people will generally" betray their relatives ", including myself. Because in this year, no matter family, no company, no friends, only one thing is running. Therefore, every business school pays a lot for those students who are in charge of A. This is really the love of sports running and the pursuit of a sense of honor. “

Business schools also compete with each other. Traditional strong teams include Peking University, Yangtze River, China Europe, and business schools such as Jiaotong University, Fudan University and Xiamen University. According to relevant sources, some business schools used to recruit professional athletes to study EMBA in order to rush for competition results, but now the competition system is perfect and it is not allowed to do so.

The craziness of business elites goes beyond that. More than one "Ge You" told reporters that many entrepreneurs and senior management students gave up their original jobs and turned to start businesses after they returned from the Gobi challenge. For example, Liang Feng, the co-founder and CEO of yuepao circle, transferred from a research institute to sports entrepreneurship.

In the eyes of Yu Guandi and others, the Gobi challenge really has this charm, which he called "Gobi sequela". "Sometimes you feel like you're talking to yourself, looking for yourself in a pure environment," he said. Therefore, after a person who has such an experience comes back, sometimes he will have an impulse to get rid of or change his way of life and get rid of the unhappy state before him. Of course, the ideal is very rich, the reality is very skinny, and there are also failures in re starting a business. "

　　 High registration fees drive more than 100 million consumption, and rescue helicopters are on standby at any time

According to previous reports, according to the number of parameters of more than 400 members of a business school (including nearly 200 members of team B), the total cost of their enrollment is more than 5 million.

The outside world is curious about the scheme of this competition with tens of thousands of registration fees. According to the public information, the contestants will be divided into ABC team. The registration fee of AB team is 16000 yuan, and that of C is 5800 yuan. If the rest of the expenses are added, it will be tens of thousands. The rest of the expenses include accommodation, three meals, competition clothes, ground service and so on.

In addition, the site has rescue helicopters waiting for orders at any time, the professional medical team provides logistics support and services, and each business school also has accompanying team doctors. Yu Guandi said that in addition to running, they would also experience Dunhuang culture in various ways.

(charging instructions published on wechat public account of a business school)

In terms of itinerary, team a runs and hikes, team B hikes all the way, four days and three nights (120km, camping and sleeping in tents for three nights), team C: experience on the first day, set out with the A / B team, walk freely on the second to third days, and arrive at the destination on the fourth day to welcome and celebrate, and participate in the award ceremony.

The craziness of business elites has brought income and flow to the Games objectively. It is understood that the Gobi challenge brings more than 100 million yuan to Dunhuang every year.

Qu Xiangdong, a reporter for the 21st century economic report, said: "this is an estimate. The Gobi challenge is charged per person. During the event, the security cost of each participant is about 10000 yuan. Gossay attended more than 3000 last year and this year. The economic pull of outdoor sports is very strong. The foreign algorithm standard is 1:11. With reference to this standard, the overall planning is about several hundred million. "

According to the official news released by Guazhou, since the first (Guazhou, China) Gobi challenge competition of Xuanzang Road business school started in 2006, the number of participants has increased by more than 30% every year. According to the statistics, the series of cultural activities of Xuanzang road not only bring about 100 million yuan of tourism revenue, but also bring about 100 million yuan.

　　 Colmo helped cross the border again and set up a brand team to participate in the competition

The name of Colmo, an international high-end scientific and technological household appliance, also flashed on the list of "Ge 15" cooperation.

As a new brand of Midea Group, Colmo is still covered with a mysterious veil. But now it has decided to pull down its veil. Recently, it has made frequent marketing actions: Naming "Thirteen invitation" and "theory of life evolution", which are designed by famous Japanese architects and will open soon. Colmo is also one of its partners. It also includes cooperation with Xuanzang road Gobi challenge.

In fact, Colmo has been associated with the event since the beginning of "Ge 14". On the day of the event, Colmo held a cooperation signing ceremony with "Ge 15", and planned to send a brand team to move forward with other contestants.

It seems that the most important thing for the Colmo to cooperate with the famous sports directors of Zhongshan University is to find out why they do not want to cooperate with Colmo in the 21st century. Products can be endued with spiritual value.

"For a high-end brand, we want to find consumers with the same values as us, rather than recognize them at the level of function use. We want to find this group of people who have goals, requirements, enterprising rationality, self-confidence and charm. EMBA group to participate in the Gobi challenge is actually a kind of self challenge. This spirit is very consistent with Colmo's "more than climbing". "He said.

Huang Fei is also one of the team a players this year. He lives in Foshan, but training in Guangzhou, often need to travel between the two places. "This year, because of the epidemic, we can't travel, so we have more time to improve our running ability according to the systematic training plan," he said. I usually run about three times from Monday to Friday, and on weekends I go for another long distance. Because of the different stages of training, in recent one or two months, the general requirement is to run more than 300 kilometers a month. If we don't coordinate work, life and family, in fact, many people can't hold on to half of the time. After all, we still take up a lot of time. "

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