Cross Border E-Commerce In The Second Half: How Does The Decentralized Platform Stir Up The Market Structure?

Since this year, due to the global spread of the epidemic, geopolitics and other factors, the trend of anti globalization is obvious, and the foreign trade industry is facing great challenges. A large number of traditional foreign trade enterprises, especially small and medium-sized enterprises, are facing the pressure of falling orders, poor logistics channels, tight funds and global supply chain blocking.

It is urgent to find a breakthrough in the changing market pattern. Many foreign trade enterprises are speeding up the digital transformation, transforming the digital supply chain and digital distribution, which originally took five or even ten years to complete, in just three or four months. B2B cross-border e-commerce is releasing great potential and becoming an important part of international trade.

At the same time, from the demand side, the decentralized social e-commerce not only shows strong vitality in China, but also is becoming a new wave sweeping the world. On social media such as instagram, snapchat and LinkedIn, a large number of online celebrities are active. Providing global supply for these small B's has become a new market for domestic suppliers. The decentralized connection platform, which plays the role of matchmaker and server, is becoming an important role in the second half of cross-border e-commerce.

Decentralized consumption growth brings new opportunities for cross-border E-commerce

From the global market point of view, e-commerce retail market still has a huge development space. There are not only centralized Taobao, Amazon and other companies behind, but also decentralized social e-commerce platforms that contribute to emerging forces. The rise of big, social centers, and e-commerce has also given rise to excellent performance in the market.

Social e-commerce with decentralized scenes is popular, but a large number of individuals active on social platforms do not have complete e-commerce capabilities. They have their own fans, which can be transformed into stable customers, but they encounter difficulties in the supply chain, selection, logistics and other aspects. How to find the right products, ensure the stable delivery of logistics and deal with after-sales problems is a greater challenge for them than to obtain users.

Many of these concerns have been solved by myb. It is understood that myyshop is a new cross-border SaaS product recently launched by dunhuang.com, a cross-border e-commerce B2B export platform.

Based on the supply chain capability accumulated by dunhuang.com for 16 years, this SaaS platform integrates a full range of services and tools, such as optimizing the source of goods, intelligent selection, light customization, one click distribution, stable delivery, social sharing, and quick website building. It can help small B overseas groups start businesses and open stores through full scene e-commerce solutions. For domestic suppliers, myyshop's greatest value lies in its access to the huge potential overseas social e-commerce market, thus raising their traffic ceiling.

In addition, the significance of myyshop for domestic suppliers also lies in the fact that this mode of recommending goods to consumers by independent sellers in the center of social circles in various fields is conducive to the ingenious stores to avoid the vicious competition of price comparison and sell the goods with excellent quality and creativity, thus opening up the market space for upgrading the quality of made in China.

Dunhuang launched myyshop to open two wheel drive mode

"The launch of myyshop is comparable to the launch of dhgate.com, the company's main business, 15 years ago." Wang Shutong, founder and CEO of dunhuang.com. So far, dhgate and myyshop complement each other and become two driving forces for the development of the company. Dhgate is a centralized scenario for wholesale buyers. Myyshop is a decentralized scenario of SaaS mode, which is oriented to the distribution crowd.

"From excellence to Dunhuang and myyshop, I've always wanted to do something unique. There's also our independent thinking on industrial development." Wang Shutong told the 21st century economic report.

During the 16 years of the development of dunhuang.com, Wang Shutong also witnessed the development and changes of cross-border e-commerce B2B industry. Today, Dunhuang has become the largest one-stop trading service platform for small and medium-sized retailers in the US market. Over the past three years, the company's revenue has increased by nearly 70%. In addition to the main markets in North America, Dunhuang has also steadily expanded in France, Italy, Spain, Ireland, Austria, Portugal and other European countries, with the highest compound growth rate of more than 113% in recent three years.

New infrastructure of global micro business

On September 21 this year, dunhuang.com officially announced the launch of a new cross-border SaaS product myyshop. In Wang Shutong's view, in the process, the cross-border e-commerce industry is entering the second half. It is no longer the logic of competition, but the logic of connection. What myyshop has done is to connect China's powerful supply chain with B's who are active on overseas social media to help them set up businesses and participate in Global trade. Myyshop acts as a capillary connecting the global future retail industry.

However, it is not only dunhuang.com that sees market opportunities, but companies of the same type as Shopify and big commerce are also developing in full swing. In this regard, Wang Shutong said that myyshop's core differentiation advantages mainly include three aspects: first, Dunhuang has cultivated cross-border e-commerce for 16 years, and has accumulated strong supply chain advantages. With 2.2 million Chinese suppliers and an iterative commodity pool, myyshop has a supply side advantage.

Second, the precipitation and algorithmic advantages of the 16 year trading big data of dunhuang.com provide accurate commodity portraits, shop portraits and user portraits. Intelligent algorithm helps myyshop shopkeepers to recommend accurately and facilitate terminal purchase.

Third, myyshop, which stands on the shoulder of dunhuang.com, also has a complete set of cross-border e-commerce performance capabilities. Dunhuang has built more than 200 logistics lines around the world, 28 payment solutions covering 56 currencies, and more than 10 overseas warehouses and DTC digital trade centers. This enables the local delivery rate of myyshop to exceed 60%, and the terminal consumers enjoy fast delivery and convenient after-sales service.

In the past five years, Tencent has given China's wechat business opportunities and platforms, making the domestic e-commerce system further. This time, dunhuang.com is further lowering the threshold of global cross-border "micro businesses" - building new infrastructure for global "micro businesses" through myyshop. On the road of supply chain globalization, Dunhuang is expected to help global "micro businesses" redefine themselves.

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