Can Guangzhou Baima Clothing Market Create Fashion Design Style To Change The Weak State Of The Wholesale Market
"Every store has its own characteristics. It's different from before!" Recently, Ms. Li, who was shopping in Baima clothing market, told reporters. On October 15, after 50 days of closed transformation, the unveiling ceremony of the new image on the first floor of Guangzhou Baima clothing market was officially launched, bringing a new minimalist aesthetic space and a new image of "thousands of stores and thousands of faces".
According to the relevant person in charge of Baima, this image upgrade is jointly completed by Baima and well-known commercial image design institutions, with a total investment of 15 million yuan from the market side and the brand side. The newly built atrium multi-functional Art Publishing Hall - "the core of fashion" is the highlight of this round of transformation. Together with the newly decorated shops of "thousand stores and thousands of faces", it provides merchants with a better product display environment, and also provides customers with better procurement services, so as to realize the common leap of brand value and customer experience.
The reporter learned that on the same day, the 2020 high-quality brand award ceremony was held, and ten original brands, ten most beautiful shops and innovation pioneers in Baima clothing market and China Hong Kong leather goods city were launched to encourage the original spirit, accelerate the brand growth, inject more confidence and strength into high-quality brands, and actively explore new online games such as live delivery with goods, shaking sound and community, and actively carry out foreign trade transformation Domestic brands to give affirmation and support.
Ula youna, who has been in Baima for eight years, won the top ten original brand awards on the same day. In an interview with the information times and other reporters, Ms. He, the founder of ula youna, said that Baima provided various support for the original design brand, including live guidance and online drainage. Through the upgrading and transformation of the store, the monthly sales increased by 10%.
It is understood that Guangzhou Baima garment market, as the leading clothing circulation market in China and a demonstration market for transformation and upgrading in Guangzhou, has actively responded to the call of the government, actively explored and sought for effective reform and transformation, and put forward the transformation strategy of "new positioning, new image, new brand and new channel", which has improved the confidence index of the fashion industry in the haze of the first half of the year and become a more professional market It has played an exemplary role in exploring the road of transformation in the post epidemic era.
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