Support Northeast Sichuan Pig Breeding Industry Lanrun Group To Revitalize "Blood Production" For Rural Areas

On September 22, 2020, the commissioning ceremony of the first phase project of the whole industrial chain of 500000 pigs in Xichong County, Nanchong City of lanrun group was held. This is another pig breeding project launched by the group in Northeast Sichuan.

Lanrun group, which is mainly engaged in agriculture and animal husbandry, is a well-known private enterprise in China. It ranks the fourth in Sichuan Province in the "2020 survey and analysis report of China's top 500 private enterprises" released by the all China Federation of industry and commerce.

Under the background of poverty alleviation in Sichuan Province, lanrun group, relying on its main business advantages, has arranged several pig breeding projects in Northeast Sichuan and other places, promoted the "hematopoietic" industry poverty alleviation in the project location, and made efforts in many fields, such as industrial upgrading, tax payment, employment absorption, etc., to promote the comprehensive revitalization of the rural areas.

Several pig breeding bases will be built

Bazhong, located by lanrun group, is the only area in Northeast Sichuan that has been listed as the province's advanced city (prefecture) for poverty alleviation in 2018. In the critical period of poverty alleviation, Bazhong City attaches great importance to the long-term ability of helping poor households brought by industrial poverty alleviation, as well as the effect of cultivating local new industries.

According to lanrun group, Bazhong is located in the northeast of Sichuan Province. Its natural environment is superior, the soil and water conditions are suitable, and the landform surrounded by mountains provides a natural barrier for pig breeding. Investment in Bazhong can give consideration to both social and enterprise benefits.

It is precisely because the two sides have the same goal in industrial poverty alleviation. In 2019, Bazhong City listed lanrun group as the city's key investment attraction projects, and since then, 2.5 million pig breeding and deep processing projects of lanrun group have settled in Bazhong.

According to public information, lanrun group plans to invest 23 billion yuan in many places in Sichuan Province in the next five years, and plans to build a pig industrial base with an annual output of 7 million pigs. Among them, only nearly 10 billion yuan has been invested in Bazhong, including the breeding project of 125000 breeding pigs and the breeding of 2.5 million live pigs annually. It is estimated that the annual output value will reach 10 billion yuan and nearly 30000 jobs will be provided.

The report of Bazhong municipal government in 2020 also mentioned that "with the signing and implementation of major industrial projects such as the whole industrial chain of 2.5 million pigs, Bazhong's industrial cultivation has received new achievements".

Another area of lanrun group is Dazhou City, Sichuan Province. According to the local government work report, by the end of 2020, all the remaining 6700 poor people need to be lifted out of poverty.

In the same way as in Bazhong, lanrun group plans to invest 5.5 billion yuan in the next four years to build a breeding project with 80000 large-scale breeding pigs in Dazhou city and produce 1.6 million pig breeding projects annually.

Not only in Northeast Sichuan, lanrun group has also actively responded to the initiative of Sichuan Federation of industry and Commerce on targeted assistance for the core areas of seven deep poverty-stricken counties in Liangshan Prefecture. Relying on the industrial advantages of agriculture and animal husbandry, lanrun group has invested 750000 yuan to support the local construction of small pig farms and carry out "hematopoietic" poverty alleviation through providing farmers with a pair of funds First, help farmers to solve technical problems by means of assistance and technology sharing, so as to fundamentally drive the poor people to increase their income and get rid of poverty.

Cultivating talents for Rural Revitalization

In the process of poverty alleviation, overcoming the last poverty fortress is only the first step. In the follow-up, we need to consolidate and improve the effectiveness of poverty alleviation, and establish and improve the long-term mechanism of poverty alleviation.

Poverty is mainly concentrated in the rural areas. Therefore, in the long run, the next step to get rid of poverty in an all-round way is to change "blood transfusion" into "hematopoiesis" to help rural revitalization.

The key to rural revitalization is to have suitable industries and talents. LAN run believes that whether it is to win the battle of poverty alleviation or to achieve a well-off society in an all-round way, it is necessary to carry out "leader incubation" and "professional capacity building" to improve the skills of the majority of farmers, cultivate more talents rooted in the rural land, and expand the team for building beautiful villages.

Therefore, while laying out industries, another measure of lanrun poverty alleviation is to help the local cultivate rural talents.

Specifically, the first is to improve the skills of left behind personnel. Lanrun has consistently provided a full range of public welfare technical training for community farmers, regularly arranged technical personnel to hold technical training courses, helped family farmers master advanced breeding technology, learn to use modern agricultural equipment, and cultivate family farmers to become new professional farmers who can take charge of their own affairs.

The second is to cultivate rural capable people. With the deepening of Rural Revitalization and the sustainable development of agricultural modernization, rural areas need a large number of high-quality talents to participate in the construction. Lanrun not only provides career development platform for returning talents, but also adopts mechanisms such as directional cooperation and supporting family ecological farms to cultivate people with lofty ideals to become rural capable people to promote rural construction. Through the demonstration and leading role of capable people, more talents can be attracted to return home Employment and entrepreneurship.

"From upgrading the skills of left behind personnel to cultivating capable rural people, lanrun has introduced vitality and sustainable development power to the countryside." The relevant person in charge of lanrun group told the reporter of the 21st century economic report that "these measures are not only of positive significance to the development of agriculture, rural areas and farmers, but also help to improve the life of left behind children and empty nest elderly people, and help the construction of rural civilization and enhance the sense of gain, happiness and security of the broad masses of farmers."

In 2019 alone, lanrun group provided precise assistance to Pingwu County of Mianyang City, Wanyuan city and Xuanhan County of Dazhou City, Enyang district and Nanjiang County of Bazhong City, and invested 97.2 million yuan to increase the income of nearly 20000 local people.

Data show that over the past 20 years, lanrun group has continuously extended the industrial chain, driven the development of upstream and downstream industries, and created more than one million jobs.

For labor-intensive industries, lanrun group has extensively absorbed unemployed people and trained inexperienced poor people, and gradually cultivated them into skilled and skilled people in related fields. Through career promotion, lanrun group helps poor people cultivate work skills and realize poverty alleviation and income increase.

In view of the agricultural industry, lanrun group has targeted the poor, formed a benefit linkage mechanism between the industry and the poor households, let the poor households participate in production and realize employment, improve the self-development ability of the poor population, and let the poor people share the industrial dividend.

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