Qipilang Is Selected As The Best Brand For High Quality Development In China'S Consumer Goods Market

Recently, the people's Daily published the front page article "consumption becomes the main engine of China's economic growth", from which we can see that consumption will become one of the important driving forces for China's economic growth. Among them, high-quality consumer goods and commodities, taking into account the win-win situation of enterprises, consumers and society, will be more conducive to the achievement of the goal of economic growth. A few days ago, the 2020 Forum on promoting the high quality development of China's consumer goods market and the cloud conference of fashion buyers were held as scheduled. The forum aims to lead high-quality development with brand building, promote the quality and upgrading of consumption, and promote China's internal circular development. Cao Lisheng, vice president of the China Federation of Commerce and Secretary of the Party committee of China National Business Information Center, and Yao Kejun, deputy director of Ningbo Economic and Information Bureau, delivered speeches at the meeting. On behalf of the information center, Wang Huan, director of the Statistics Department of China National Business Information Center, released a report on the operation of China's consumer goods market in the first three quarters of 2020 and its future development prospects.

As an important part of the forum, the sponsor, China National Business Information Center, released the directory of preferred brands for high-quality development of China's consumer goods market in 2020-2021, setting up the wind vane of China's high-quality consumer goods. Among them, seven wolf as a leading brand in China's clothing industry is also listed among them.

　　 Thirty years of bravery and high quality

It is not easy to be shortlisted in the list of high quality development brands of China's consumer goods market in 2020-2021, and the screening conditions are extremely strict. The candidate brands need to be in a leading position in the sales of similar products in 2019; the brands have outstanding characteristics in the aspects of manufacturing materials, technology and technology, or they need to constantly improve the quality and innovation in brand construction, business model and development concept. After the level by level election and layer by layer test, the seven wolves finally stood out and was selected.

　　 Seven wolves It is not an accident, but a manifestation of one's own strength. From its establishment 30 years ago to the present, seven wolves has always been committed to providing high-quality clothing for Chinese men. From the color change jacket which was popular all over the country at the beginning, to the new product of autumn and winter 2020, the classic jacket launched by septenaeus has been numerous in the past 30 years. Seven wolves closely follow the needs of contemporary men's clothing design and development to meet the needs of the times Clothes & Accessories It focuses on "double-sided jacket", "lattice jacket" and "wolf culture jacket", with high brand association. With the concept of "one cloth with more cloth" and "one cloth with many styles", seven wolves superimposed the in-depth research and development of brand wolf culture, constantly pushed out the old and brought forth the new, and maintained its core competitiveness; And constantly optimize and adjust the product process and version, according to different product series, match with different pattern color and full of design sense profile, select fabric accessories, adopt exquisite technology, strictly control product quality, improve product cost performance, define a new generation of jacket.

In addition to the sense of quality and practicality, seven wolf also achieved double harvest in terms of word-of-mouth and sales. Up to now, seven wolf is the most wearing clothing brand for Chinese male stars. In their presentation, we can see that the seven wolf exudes a unique male charm. In addition, the "Hall of fame" sponsored by seven wolves has become a platform of spiritual resonance for elite men. With years of intensive cultivation in the field of eggplant, seven wolf has won the first comprehensive share of China's jacket Market for 20 consecutive years.

It is worth mentioning that before seven wolves was selected into the "2020-2021 China consumer goods market high quality development preferred brand list", it has won the affirmation and commendation from industry authorities for many times, such as Shanghai newspaper group | interface news "2020 reassurance Award - annual quality clothing brand", and "No.1 market share of similar products in 2019" by China National Business Information Center And many other awards.

Digital intelligence integration to better serve consumers

High quality service and high quality products always achieve each other. In the era of mobile digital Internet, the consumption structure and form presents the diversity of thousands of people. The standardized and unified product and service structure in the past can no longer meet the needs of the times. Only personalized services can "taste" with consumers. Aiming at the opportunities in the digital era, in addition to realizing the linkage of the original offline stores and online sales channels, septenaeus also advocates to build "digital intelligence" to bring customized services to users, and with the power of big data, pave the way for the development of the brand.

Seven wolf constantly through the analysis of the existing sales channel data, to provide reference for digital decision-making, data driven consumers. Because of this, the seven wolves are younger and more active. In recent years, a series of IP products have been launched, which are very popular. A few days ago, seven wolves conducted cross-border cooperation with yongpu coffee, a young and fashionable boutique coffee brand. Taking advantage of the social topic of "30 years old", they jointly put forward that "the taste of 30 years old is the taste of new me". Through in-depth communication with young consumers in a younger way, it can inject more rich and flexible connotation into the brand.

In order to shorten the distance with consumers, in the event of the 30th anniversary of this year, seven wolf launched the brand change of "rejuvenate new me". In addition to the linkage of the original offline shopping malls and online sales channels, it launched the strategic marketing of "cloud retail" matrix, including the establishment of group live broadcast and the brand upgrading of short video matrix, so that the young and energetic seven wolf culture will disappear It's within reach of the fee payer.

　 Nurturing society and constructing high quality social ecology

When a brand is selected by more and more consumers, it also means that it can play a greater social impact. We call on seven wolves to launch social activities of high quality and not to make use of social resources to realize social development.

Recently, seven wolves and Yunnan Green Environment Development Foundation launched a long-term strategic cooperation, with the public welfare concept of "all things coexist, love and protect together", and is committed to helping the earth protect biodiversity through the protection of rare wild animals. As an important part of the "seven wolf alliance", the "seven wolf alliance" was founded on that day. The first public welfare project after the foundation is established will focus on the protection of the habitat of the pheasant langur. It is committed to reducing the human disturbance and destruction of the surrounding environment to the habitat and promoting the sustainable development of the ecological environment through industrial transformation.

In the efforts made by the society, the seven wolves never stop here. Prior to this, seven wolves and the Yunnan Green Foundation Association jointly launched the animal diversity protection program, launched a series of nature Guardian T-shirts, and promised to donate 7.7 yuan for each T-shirt sold for the "small population" of giant pandas looking forward to the "big reunion" project. In addition, during the period of fighting against the new epidemic at the beginning of the year, seven wolves launched the fire thunder wolf God T, which was inspired by the God of fire and thunder, with the elements of strong fire and brilliant thunder and lightning, to spread the positive energy of war "epidemic". Shouldering the due social responsibility, make the seven wolf brand more texture.

As a leading clothing brand in China, Seven wolves Good use of fashion design for long board. The seven wolves, known as the "king of the jacket", take the wolf spirit as the traction, integrate the essence of Chinese culture, take the wolf white deer, the tiger sniffing the rose, the Nanshan leopard shadow and the bear's bottom as the elements, and create a series of animal protection jackets through the story metaphor represented by the four kinds of animals. With the concept of wildlife protection and environmental protection, the public welfare behavior of animal protection will be touched Within reach.

Whether it is for the social economy, or for the clothing industry, 2020 is a very test year. As far as the clothing industry is concerned, many foreign brands have withdrawn from the Chinese market, and some local brands are gradually moving away in this wave. During this period, seven wolves have made great strides in the current research and development, and brought a series of high-quality clothing and services to consumers in combination with the current trend and fashion. In the future, seven wolves will continue to launch high-quality clothing for the Chinese people to help them make high-quality clothes and create high-quality products National brand 。