Financial Targeted Poverty Alleviation And Poverty Alleviation In Deep Poverty Stricken Areas

The year 2020 will be the year when we will be able to achieve the goal of building a moderately prosperous society in an all-round way.

For the major financial institutions, 2020 is also the year for them to complete the financial targeted poverty alleviation work and help the deep poverty-stricken areas get rid of poverty.

The poverty alleviation characteristics of financial institutions are not only to give the most direct support in terms of funds, but also to carry out industrial construction in the aid areas based on their experience in contacting with industries. For example, Dongfang securities has helped from the perspective of investment to build a "cash cow" that can generate blood by itself, so that the people in the poverty-stricken areas can join in modern commerce and have continuous production Power and value creativity.

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Industry poverty alleviation to promote the support of Local Records

The traditional way of poverty alleviation is to give money and goods. Although this can solve the temporary needs of people in poor areas, it can not make the local people rely on the strength of survival.

In the targeted poverty alleviation of financial institutions launched since 2017, industrial poverty alleviation and long-term poverty alleviation have become new poverty alleviation methods.

Taking Dongfang securities as an example, this securities company adopts the idea of poverty alleviation based on industry and combines the advantages of characteristic industries in poor areas to carry out poverty alleviation projects.

By the end of 2019, Dongfang securities and its subsidiaries have signed pairing assistance agreements with 18 national poverty-stricken counties, including Moqi in Inner Mongolia, Wufeng County in Hubei Province, Funing County in Yunnan Province, and Maigaiti in Xinjiang, etc., creating a number of industrial poverty alleviation projects such as "Oriental mushroom Niang", "Dongfang Hongyi black tea" and "Dongfanghong Jingxuan spring tea before tomorrow".

During the three-year poverty alleviation period, Dongfang securities has carried out nearly 100 poverty alleviation projects, with a total of more than 61 million yuan of poverty alleviation funds (including material conversion), and helped more than 1000 poor households get rid of poverty by filing and filing cards.

Dongfang Securities believes that poverty alleviation should be carried out according to local conditions, so as to ensure that the goal of promoting the sustainable development of local industries can be truly achieved, and more poor households in different industries in different poverty-stricken counties will benefit.

In 2017, Dongfang Securities Co., Ltd. selected the local characteristic agricultural product, mushroom Niang fruit, as the landing direction of industrial poverty alleviation in Moqi, Inner Mongolia, one of the paired aid counties, to carry out the "Dongfang mushroom Niang" industrial poverty alleviation project.

In the past three years, the company's personnel involved in poverty alleviation went back and forth to Moqi 2700 km away for many times. Through on-the-spot investigation and visit, they communicated with the local government, fruit growers and experts, fully explored the local resource advantages, and helped to open up the local mushroom Niang fruit industrial chain from the whole process of base construction, fruit seed selection, fruit picking process optimization, publicity and promotion.

By the end of 2019, Dongfang securities has invested more than 7.9 million yuan in the "Dongfang mushroom Niang" industrial poverty alleviation project, helping 818 poor households who have established files and registered cards.

After that, Dongfang securities continued to extend the industrial poverty alleviation model to more poverty-stricken areas and counties such as Wufeng County in Hubei Province on the basis of the experience of "Dongfang mushroom Niang" industrial poverty alleviation project.

In September 2017, the government of Hubei Province signed an agreement on helping the poor of the people of Dongfang Autonomous County. With the help of the "Dongfang Tea Industry Co., Ltd." and "Dongfang red tea" Co., Ltd., we have established the "black tea industry foundation" of "Dongfang Tea Industry Co., Ltd." and "Dongfang hongtea" Co., Ltd Tea industry chain, so as to achieve industrial "hematopoietic" function for Wufeng County for a long time. By the end of 2019, Hubei Dongfang Securities Co., Ltd. has invested about 7.3 million yuan in tea industry.

Industrial poverty alleviation, instead of letting the local poor people passively accept subsidies, let people actively participate in labor and modern business, and get rid of poverty by creating value. What this brings is the renewal of villagers' ideas.

Li Chunhua, a mushroom grower in beishichang village of Moqi County, said that in recent years, more and more people in the village are planting mushroom Niang fruit. "It's much more troublesome to grow Myrtle than to grow other crops. In the past, we didn't love planting very much, but we paid a lot of money for it. We all started to grow it. We gradually fell in love with it, and we didn't have to worry about it. " Li Chunhua said.

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From the perspective of investment

In the construction of specific poverty alleviation projects, Dongfang securities also flexibly applied the company's professional advantages and value investment concept, and effectively promoted the sustainable development of local industries by selecting local characteristic industries with development potential and carrying out long-term development planning.

Dongfang Securities said that three years ago, it was not easy for the company to choose mushroom Niang fruit as the carrier of industrial poverty alleviation. In terms of planting area and involving the masses, it is natural for ordinary people to choose these crops as the direction of poverty alleviation. Therefore, when the company began to connect with poverty alleviation work, local government personnel, enterprises and farmers' representatives suggested such a choice. However, the company did not immediately make a decision, but did very well More about the local agricultural data research and field research, and consult the domestic fresh field experts in the original life.

Just like investment, poverty alleviation also needs to choose a good track. Therefore, after a lot of research and research, Dongfang securities has chosen the track with high growth, which is most conducive to local poverty alleviation.

Since then, Dongfang securities has helped to build a series of key industrial chain contents such as production, storage, transportation, sales channels and brands.

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In order to help Moqi to build its brand, Dongfang securities invited experts to explain its planting technology and remedial measures in the later stage of hailstorm, and to provide targeted solutions for land fertility allocation and fruit cracking.

At the same time, the problem of fruit sorting and storage has been solved by the local experts in the field of fruit sorting and storage.

Relevant personnel of Dongfang securities poverty alleviation group said that as a small local crop, mushroom Niang fruit can be selected as the breakthrough point of industrial poverty alleviation by Dongfang securities, which shows the company's unique vision and long-term strategic direction of poverty alleviation.

"Looking back, the whole cultivation process of Dongfang mushroom lady is similar to that of investment, with good track, good quality and good future. Now it has been three years since the company started poverty alleviation in Moqi county. Dongfang mushroom Niang has grown from "little mushroom lady" to "big mushroom lady". The poverty alleviation brand has been recognized by the market. " Relevant personnel said.

At present, Dongfang securities has not only helped Moqi build the mushroom Niang fruit industrial chain, but also made the brand mark of "Oriental" with the combination of many agricultural products. For Dongfang securities, it has also enriched its brand connotation and further enhanced its brand influence.

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