2020 Is Coming To An End, 1688 And Yongjia Manufacturing Industry Accelerate The Pace To Create A New Wholesale Mode

The shoes and toys you buy may not all come from Yiwu, but also from another small city in Zhejiang called Yongjia.

Wenzhou Yongjia is located in the southeast of Zhejiang Province, known as the "button city of China" and "the toy city of China". Compared with more than ten years ago, Yongjia's leather shoes, clothing, button zipper manufacturing level is not the same. However, in recent years, in the face of the rapidly changing digital era, manufacturers are gradually showing signs of fatigue. The single sales mode and the increasingly shrinking traditional market are constantly ringing the alarm bell to urge the transformation and upgrading of traditional manufacturing industry.

From August to December this year, 1688 imported the fresh blood of e-commerce into Yongjia City, setting off an upsurge of e-commerce + live broadcasting. How will the three successive super origin festivals promote the traditional manufacturing industry of Yongjia to turn to digital?

Hand in hand for three times: help traditional industries transform from marketing side

On the afternoon of December 8, many local entrepreneurs and industry insiders came to Yongjia, and the venue was packed with people and full of seats.

This is the third time that Yongjia Commerce Bureau and Alibaba 1688 have joined hands. Since August this year, 1688 has cooperated with Yongjia industrial belt for three times Yongjia super origin festivals, creating exclusive online marketing pages for more than 300 high-quality enterprises with Yongjia characteristics, such as Yongjia shoes and boots, teaching toys, pumps and valves, and promoting the sales volume of Yongjia enterprises by 50% year-on-year.

Different from the previous two super origin festivals, the third 1688 starts from the on-site marketing activities, and carries out all-round online exposure for the four major products of Yongjia industrial belt. In this activity, 1688 created the whole network momentum for the key products of Yongjia industrial belt through the core promotion resources, global resources and advertising resources in Alibaba ecology.

Live broadcasting is one of the most popular promotion platforms this year. Jiang Qingchun, the person in charge of Yongjia aobu Shoes Co., Ltd., recalled: "I remember that when I just joined Alibaba as a big platform, I didn't invite professionals to operate. I had to rely on my own thinking. The business was not good. I occasionally received a call from a sophomore in Alibaba's shoe industry and was invited to study at Alibaba headquarters in Hangzhou. At that time, it was micro supply business Just launched, also let me seize the first wave of dividends.

After learning from the headquarters, I spent the whole night thinking about how to play caiyuanbao with the learning content. From thinking about the learning content to practicing, I went from 100 orders a day to 2000 + orders a day, and then to being the first in the category. I was very excited, which made me have great confidence in Ali's platform.

In the same year, 1688 merchants + live broadcasting business came out. Through live broadcasting, I have been ranked first in micro supply, and accumulated nearly 10W fans in the field of live broadcasting. First of all, I would like to thank Alibaba for this platform, which has given me such a good sales channel, so that my products can be sold all over the country, so that more customers can experience the shoes produced by our factory! "

1688 also set up Yongjia business + live broadcast center in Yongjia to guide enterprises to try live broadcasting, directly reach consumers, and realize digital transformation from the marketing side.

Commending online merchants: giving people fish is better than giving them fish

In addition to settling in a super production area in Yongjia, 1688 also spread e-commerce thinking and knowledge to this manufacturing land.

It is understood that 1688 invited experts and scholars from the industry to carry out a series of vivid open courses for Yongjia enterprises. Facing the enterprises in urgent need of transformation, Chen Xiangqi, lecturer of the open course of 1688 business school, brought a lecture on "class B market to help enterprises transform" to help enterprises lay out the transformation path. For those enterprises who are interested in trying to live broadcast, 1688 opened a "how to use live e-commerce to promote enterprises more efficiently" Industry branding "share, answer questions for entrepreneurs.

In addition, the activity commended the top ten online merchants in Yongjia, such as Yongjia Dadu Jewelry Co., Ltd., which was established in 2012, developed from one person to a 30 person cooperation e-commerce team, and achieved annual sales of 20 million yuan in 2019. Wenzhou Hengmei Clothing Co., Ltd., which was founded one year later than Dadu jewelry, also ranks on the list. It is one of the most powerful and perfect supply chain e-commerce enterprises in the domestic clothing accessories industry.

How to let more excellent e-commerce emerge in Yongjia? The relevant person in charge of 1688 believes that 1688 business school should help enhance the awareness of e-commerce operation of Yongjia enterprises and help industrial enterprises improve quality and efficiency.

According to reports, 1688 business school includes 1688 small and medium-sized enterprise business school and 1688 business community. It provides online and offline one-stop training services for 6.5 million manufacturing enterprises, transports key talents for circulation for small and medium-sized enterprises, and helps enterprises realize digital transformation. At present, 1688 business school has 196 lecturers, more than 20 million interactive Q & a content, 2000 video practical courses and 3300 live broadcast.

1688 + Yongjia industry: intelligent transformation to create a new wholesale mode

If the first Yongjia super production area festival in August is regarded as "Enlightenment", the second Yongjia super production area Festival is "Qizhi", and the third time in December is enabling Lixing.

Large scale and low-scale manufacturing industry in China. Yongjia, which has a complete industrial chain, has great room for improvement in digital transformation.

In August this year, the super origin festival will be launched in the form of "e-commerce + live broadcast". The 1688 e-commerce live broadcasting base will also be located in Zhonghua shoes and clothing fashion industrial park of Yongjia County, providing e-commerce enterprises with one-stop service such as talent training and live broadcast promotion, so as to help e-commerce enterprise cluster incubation.

Four months later, 1688 super origin festival was held in Yongjia, which once again led enterprises to digital and intelligent transformation in the form of activities. It is reported that this year's 1688 plan will help a large number of industrial belts, including Yongjia, to create a new mode of digital wholesale: data driven supply-demand matching, and help foreign trade enterprises build domestic distribution channels.

At present, there are more than 50000 manufacturing enterprises in Wenzhou to expand the market with the help of new wholesale online in Ali 1688, with a scale of nearly 40 billion yuan a year.