Share Price And Sales Soar: Two Wheeled Electric Vehicle Market Ushers In A New Spring?

The post epidemic era investment line opened this year has not only turned over the stock market targets that are almost forgotten by the market, but also entered the golden age driven by huge demand.

For example, the demand of medium and short distance plus convenient travel, the catalysis of sharing economy, and the introduction and implementation of the new national standard are making the electric bicycle market to a new explosive stage.

According to the data disclosed by the Ministry of industry and information technology on December 9, the output of electric bicycles in China from January to October this year was 25.48 million, up 33.4% year on year. Among them, the operating revenue of electric bicycle manufacturing enterprises was 75.99 billion yuan, with a year-on-year increase of 26.9%, and the total profit was 3.0 billion yuan, with a year-on-year growth of 30.5%.

You should know that in April, the traditional sales season, the overall performance of the statistics is relatively low. From January to April, the national output of electric bicycles was 6.445 million, a year-on-year decrease of 3.8%; during the period, the total profit of electric bicycle manufacturers was 840 million yuan, a year-on-year decrease of 12.9%. However, in April, the output of electric bicycles was 2.512 million, up 40.6% year on year.

Such a high growth in the short term, no wonder in the secondary market has been rapid feedback. According to the performance of listed companies, the share price of Yadi holdings, a Hong Kong listed company, has been hovering at HK $3 / share for a long time before 2020; the stock price of Xiaoniu electric, a NASDAQ listed company, has been fluctuating below US $10 / share since its listing in 2018; the lowest share price of Xinri shares of A-share company in history is about 7 yuan / share.

These companies are all without exception, after entering 2020, the stock price has opened the leap road. According to the rough statistics of 21st century economic reporter, as of the beginning of this year, as of December 9, the share price of Yadi Holdings has increased by about 606%, that of Xinri is 162%, and that of Xiaoniu Electric is about 227% up to the closing price of US stock on the 8th.

In an interview with the 21st century economic report and other media on December 9, Wang Jiazhong, senior vice president of Yadi technology group, pointed out that after the promulgation of the new national standard, the two wheeled electric vehicle market once experienced a brief decline. However, from the perspective of the current development trend, it is showing three changes: sales continue to rise, small brands are gradually disappearing, and the industry concentration is getting higher and higher.

But with more and more new forces with the emerging Internet gene entering this field, can Yadi still be safe and secure today? How will their overseas journey be carried out? How will the spring of two wheel electric vehicle market continue?

Demand for share prices has both exploded

The performance of listed companies also shows that they are in the stage of high market demand.

In the same period of 2020, the company's total sales of electric bicycles reached 2.03 million in the first half of 2020, showing that the company's total sales volume of electric bicycles in the first half of 2020 was 4.05 million. As a result, the sales revenue of the company's two wheeled electric vehicles, batteries, chargers and spare parts of two wheeled electric vehicles reached 7.639 billion yuan in the period, with a year-on-year increase of 87.5%.

In November this year, Yadi also announced that it took the lead in completing the sales target of 10 million units in the year. During the 2021 Yadi technology global multiplication strategy summit recently held, Dong Jinggui, chairman of the board of directors of Yadi Group Holding Co., Ltd., stressed that the upgrading of electric vehicle industry is irresistible. Yadi will focus on core technology, adopt multi brand and multi category global strategy, and make efforts from the aspects of product appearance and use, service and big data value.

The year-on-year performance of calf electric in the first three quarters of this year was 34.4% lower in the first quarter, 21.6% in the second quarter and 36.7% in the third quarter.

In the first half of this year, Xinri's revenue increased by 42.85% year-on-year, while the non net profit decreased by 22.1% year-on-year; however, in the third quarter of this year, the revenue has increased by 78.54%, and the non net profit has increased by 43.06%.

With Emma technology, which ranks second in the industry market share, has finally passed the listing audit. At present, the first two electric vehicle enterprises have gathered in the capital market.

On November 26, according to the official website of the CSRC, Emma technology, which was affected by historical reasons, was approved by the IPO, opening the way for subsequent A-share listing.

In other words, in the prospectus of Emma technology, we can have a glimpse of what the new national standard, which changes the pattern of the industry, means to the industry.

According to the latest updated prospectus of the company, in 2017, the National Standards Commission officially issued the national standard revision plan for the electric bicycle industry, which was officially implemented in April 2019, which has become a new national standard for the electric bicycle industry.

The company said that the "new national standard" has revised the key performance of electric bicycle, such as vehicle quality, vehicle size, maximum speed, etc., and the company has made adjustments in product development and design, production and sales according to the requirements. At present (the update time of the prospectus is in 2019), the company has carried out the research and development and adjustment of the whole vehicle and parts according to the new national standard, and has prepared the goods in mass production.

It can be said that the implementation of the "new national standard" has undoubtedly brought certain "purge" effect to the industry, and is also a core force to promote the promotion of concentration. But also from this time on, the two wheeled electric vehicle industry will undoubtedly usher in a new round of shuffling period.

Many industry insiders have pointed out that according to the provisions of the new national standard, 2021-2024 will be the transitional period planned by local governments. During this period, there will undoubtedly be a round of demand for vehicle change, which will further improve the industry pattern. After that, the strong will always be strong, and the industry will enter a mature period. At that time, for the head enterprises, higher added value, higher customer price and higher profit will be very promising.

Tianfeng securities divides the two wheeled electric vehicle industry into four development cycles. It points out that the industry has initially completed the large-scale development before 2004, and then it is the stage of rapid development and industry standardization until 2013, and then in 2019, the leading enterprise status is highlighted due to the price war, and thus accelerates the channel development.

After 2019, the agency said that the implementation of the new national standard, the catalysis of the new crown epidemic situation and the upgrading of consumption will bring about a new round of development of the industry. The optimization of the competition pattern will promote the profitability of the head enterprises, and the entry of new enterprises will promote the development of high-end and intelligent products.

Taking into account three conditions, namely, the national demand for E-bike change, the demand for sharing two-wheel electric vehicles, and the demand generated by express delivery and other industries, the agency predicts that the sales volume of China's two wheeled electric vehicles (including new national standard vehicles and electric motorcycles) will reach a peak of 63.84 million in 2023, with a compound growth rate of 16%.

The industry is very optimistic about the future of the two-wheel electric vehicle. Some people in the industry pointed out to the reporter of the 21st century economic report that there is a view in the industry, that is, the demand for two-wheel electric vehicles will be next only to smart phones in the future, and there may be a two-wheel electric vehicle for every family or every 2-3 people. This means that it is expected that the industry will realize the possibility that the output value of the industry will be more than four times higher than that of the current industry.

Meet the new turning point

Of course, after two rounds of electric vehicle industry, it has been exploring the potential of electric vehicle industry.

A typical example is Xiaomi ecological chain enterprise No.9, which emphasizes the development based on millet gene.

At the same time, the two wheel electric vehicle industry itself has some problems, such as long cycle of vehicle change, concentrated demand in China, and may go to a certain bottleneck period in the future. How to choose the future development direction of the industry will be the topic of common consideration of the leading manufacturers.

Wang Jiazhong told the 21st century economic reporter that according to Yadi's market observation, the company's current mainstream consumers, including the second tier and third tier cities, plus the rural market users account for 70% of the total consumer volume, while the consumer population in big cities accounts for 20% - 30%. Therefore, the company's first step is to launch products that firmly grasp the mainstream consumer groups.

"For the products of emerging groups, we have begun to do research and development on intelligence. The company's" Guanzhi "series products and the high-end intelligent products to be launched next year are all to meet the needs of these people. As for short-distance travel, long-term bus travel, or sharing class, take away vehicles, we are also developing these products. No matter what kind of life style in the future, it's Yadi's job to do a good job of car He continued.

The "Guanzhi" series mentioned here is a new product released by Yadi on the day of the summit. It can be filled with 80% ATL / catl intelligent lithium battery in 20 minutes, and the same level of crown energy motor and high-energy controller are three core components.

It is said that the overall R & D budget of Yadi will exceed 1 billion in 2021. It is reported that as of the end of November this year, Yadi has 826 R & D personnel, which is expected to increase to 1200 researchers by next year, which is far more than that of its peers.

In addition to multi category development, Yadi will also carry out global marketing layout. As for the overseas development process, Wang Jiazhong told reporters that in the two wheeled electric vehicle industry, China now accounts for 90% of the total volume, with about 45 million to 50 million units in 2020; in contrast, the overseas electric vehicles will add up to more than 5 million, of which 3.8-4 million are electric bicycles, and the rest are products called new national standards or electric motorcycle in China.

According to Wang Jiazhong, Yadi won the first market share in the industry in the first year of entering Vietnam, with a share of about 11% this year. Considering that the products of European countries tend to share the demand, Yadi is pushing more electric motorcycle products, and the company's market share in Europe is also the first.

It is reported that Yadi synchro will launch a series of electric bicycle products, which has become the only brand with motor and electronic control technology in the industry.

"In the future, we will have two driving forces in the international market. The first is to do a good job of" one high and one low "in the European market, that is, high-speed electric motorcycle and low-speed electric bicycle. Second, we should do a good job in the East Asian market to adapt to the development of local countries and similar to domestic products, and gradually establish our factories according to the sales situation of each country. " He told the 21st century economic reporter.

The enthusiasm of the overseas market is also derived from the local awareness of the energy saving effect of electric vehicles and the continuous promotion of the implementation of subsidy policies. According to Wang Jiazhong, for example, in South Korea, the Philippines and European regions, a car can be subsidized by about 10000 yuan. "In terms of the future market, Southeast Asia and Europe must be very large markets. In particular, the sales of electric bicycles will reach 25 million by 2025. " He pointed out.

From the perspective of R & D and mobile phone industry, it is highly dependent on the ability of domestic and overseas mobile phone industry to develop together.

The difference is that the category of two wheeled electric vehicles originated in China and has hardly been squeezed by many original brands overseas. With the improvement of industrial chain capacity and channel deployment, the future competition may be more between the deployment of domestic brands in the global scope.