Enter The Field Of Big Health From The Vertical Track Of Medical Beauty

As one of the typical industries of consumer medicine, medical and aesthetic industry develops rapidly in China. Previously, iResearch predicted that the scale of China's medical beauty market will reach more than 170 billion yuan in 2019.

However, the lack of standardized standards is still the bottleneck restricting the medical and aesthetic industry to continue to move forward. At the same time, in 2020, under the impact of the epidemic, the medical and American industry will become more and more turbulent, and many excellent enterprises will also fall into difficulties. Frost & Sullivan, a research firm, predicts that the industry will grow by only 5.7% in 2020, far below the 18% growth rate in 2019.

In the face of such a situation, Baibang medical news officially launched its product "global industrial chain sharing trade platform Tengyun" on December 10. Li linge, chairman of Baibang medical news, said that after Tengyun went online, on the one hand, it hoped to help establish a unified industry standard and realize industry standardization by integrating authoritative and credible industry top resources; on the other hand, he hoped to help enterprises break through the current difficulties through Tengyun platform, and help everyone develop together with the help of the influence of the Internet and the platform.

Enter the field of big health from the vertical track of medical beauty

Li linge was born in a media family. After graduating from Guangzhou University (Communication University of China), he also planned to work in media. However, during her internship in the TV station, she came into contact with the medical field because she was responsible for the network education project of China Medical Equipment Association. After the internship, she formally joined the association, responsible for academic exchanges and medical education and training.

With more than ten years of experience in the medical industry, Li Lingge gradually initiated the idea of combining medical care with media, so he founded Baibang medical news in 2018. It is understood that Baibang medical news initially positioned itself as a new medical media technology innovation platform, and its first Internet product was "medical collar". According to the original idea, this is a professional and readable medical news media.

With the development and change of the market environment, Li Lingge gradually realized that if it only meets the needs of industry people to read information, but does not form interaction, the value of the platform itself is not so great, and it also faces difficulties in profitability. As a result, the team managed to transform from the medical and aesthetic industry subdivided by big health, and developed the current "Tengyun" on the basis of "medical leader".

Li linge explained to reporters that although there are new oxygen and more beautiful internet medical and beauty brands on the market, they mainly face the C-end to solve personal beauty care and skin problems. Tengyun is a global industrial chain sharing trade platform for b-end, which gathers medical and beauty manufacturers, beauty agencies, hospital experts, talent technicians, and they can exchange professional medical and aesthetic information and new technologies on the platform. At the same time, manufacturers and beauty salons can also carry out supply chain procurement transactions on the platform.

"At present, there is no professional news platform in the medical and aesthetic industry, and the audience's information sources are mainly public accounts, small videos, and anchor live broadcast, which are very trivial and lack of professionalism. We hope to make a professional app for vertical track, so that industry experts can speak. At the same time, Tengyun can also bring transaction value to the upstream and downstream industry chain of the industry. " Li Lingge said.

In addition, in Li Lingge's opinion, many core medical and aesthetic technologies in China have reached the world-class level. However, in terms of cutting-edge technology, Europe, America, Japan and South Korea still have the lead. The team also hopes to introduce these latest technologies into the Chinese market through Tengyun platform.

Start financing and continue to self blood

In addition to Tengyun for b-end, Baibang medical news also created a small e-commerce program for C-end, pigeon show. The team selects manufacturers from all over the world to sell medical and American products to C-end on the pigeon show. "In screening, first of all, we should select products that are well-known in various countries and recognized by local users. Second, these products should also comply with the standardized process of entering China. " Li Lingge said.

In more than two years since Baibang medical news started its business, the angel round has reached 10 million yuan, mainly from Li Lingge and the founding core team. At present, the company is gradually contacting some investors, planning to carry out a round of financing. Li linge said that the company's valuation is around 1 billion yuan, and from the current operation and future development goals, it is more inclined to introduce industrial investors who understand the industry.

At the same time of starting financing, Baibang medical news is also constantly improving its hematopoietic capacity. Li linge said that in the first two years, the company mainly engaged in technology research and development and laid the foundation. Next year, when the platform operation is on track, it is expected to bring good revenue, and next year's revenue will reach 10 million level. It is understood that the revenue source of Baibang medical news is mainly from two parts. One is the sponsorship income from academic conferences and exchange forums of medical and aesthetic industry. The second is the commission income brought by Tengyun and pigeon show platform after trading.

"The post-80s generation is generally seeking stability, but I still hope to take a chance, so I resigned from the original unit and devoted myself to entrepreneurship." Li Lingge said. The team hopes to achieve something in the big health industry, but we also clearly understand that profitability is the basis for the survival of the company. For Baibang medical news, as the annual Spring Festival is the peak season of the medical and aesthetic industry, it is expected that the company can achieve a single month's profit and loss balance shortly after next year's Spring Festival.

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