The Growth Rate Of Domestic Game Overseas Revenue Has Reached A New High In Nearly Four Years, And Three Potential Markets Emerge In The Future

At the beginning of this year, the new crown pneumonia epidemic gave birth to the high growth trend of the game industry, but whether this can continue to next year or even further, has been the topic of concern of the industry.

According to Wang Xu, co-founder and chief analyst of Gamma data, although the sharp growth of game industry performance in 2020 is driven by special background, the growth momentum can still be sustained, at least until the first half of next year.

The reason is that "from the perspective of historical data, the performance data of the first quarter of almost every year will be higher than that of the previous quarter. Specifically, the running water during the Spring Festival will be more than 20% higher than that in the weekdays. In addition, several high-level water games released in the second half of this year, it is predicted that by the Spring Festival next year, there is a great probability that it will not enter the recession period, and in fact, it can continue to support market growth. " He pointed out.

At the same time, the overseas market, which is still in the environment of epidemic prevention and control, is also facing a similar situation in the domestic market at the beginning of this year. To a certain extent, this gave birth to the prosperity of the domestic game market.

According to gamma statistics, this year's revenue growth brought by the game's going out to sea has reached a new high in nearly four years, and the number of domestic game distributors has increased in an all-round way.

In recent years, game sailing has always been a major topic in the domestic game industry. What are the new changes behind this year's high growth?

The game goes out to sea with fruitful results

According to Wang Xu's analysis, this year's sea going market is booming, on the one hand, it is affected by foreign environmental factors, on the other hand, more and more Chinese enterprises enter overseas, and their strength is also increasing significantly. "The number of domestic mobile games in the top 100 of each market is increasing significantly. For example, in South Korea, the number of domestic games has reached 34."

Overseas markets are mainly divided into mature markets and emerging markets. According to the "2020 China Game Industry Report" released by Gamma data, in 2020, the income distribution of China's independent R & D mobile games in overseas regions accounted for 27.55% of the total revenue, ranking first. The income from Japan and South Korea accounted for 23.91% and 8.81% respectively. The three regions together contributed 60.27% of China's independent R & D mobile game offshore revenue.

In these traditional competitive markets of the United States, Japan and South Korea, although they are mature, they still have the opportunity to support the rapid growth of domestic enterprises. Wang Xu pointed out that the reason is that the cost of buying volume in these markets is low, so long as there are suitable products and matching operations, it can continue to grow.

In terms of emerging markets, Mexico and Brazil have become the top 5 regions in China's independent research and development of mobile games, and their income growth rate is among the top 5, with further development potential.

Wang Xu pointed out that the core of operation in these markets is to integrate local culture with product characteristics, and improve the integrated distribution operation. He stressed, "in fact, these markets test the breadth of market expansion of game companies. A certain product may not be the first in the local market, but if you add up, the final flow will be very considerable."

Under this methodology, many game companies have benefited a lot this year. According to the reporter's understanding, recently, Duoyi network announced that its Guofeng adventure shooting game "gunfire rebirth" had sold more than one million as of November this year, maintaining 93% of the global praise rate in steam. In 2021, it has been put on the agenda to update the circuit diagram, host version, mobile game version, etc.

At the industry potential development forum of 2020 China game industry annual conference held recently, Ao ran, executive vice president of China Association of sound and numbers, also said that more than 70 years ago, in 1947, three American scientists successfully made the first transistor in Bell Labs, which changed the history of mankind. With transistors, there is a computer, and with the Internet, there is now a booming game industry. Technological innovation can be said to guide the entire industry, including the game industry.

"At present, China's game products are exported to more than 100 countries and regions in the world, and they are more and more popular with more users in the world. When we look forward to 2021 and even to the future for a long time, under the guidance of cultural self-confidence, how to make game products better carry Chinese culture and go to the world is the direction we need to strive for. " He said.

Three potential markets

Looking forward to the future, from the perspective of the future development potential of the game industry, Wang Xu mainly mentioned three major markets: quadratic, IP games and super leisure.

"Why does the second dimension have potential? According to the Gamma data statistics, the most popular users are about 20-25 years old, and more than 90% of them are interested in the second dimension. Their loyalty to the second dimension and the diffusion ability are amazing, which leads to the growth of the number of Pan quadratic groups, so the number of users with secondary themes increases. " He pointed out that in addition, secondary animation IP still has great influence on teenagers, especially the rapid development of domestic animation, which is conducive to the development of domestic games. This year, there are 26 secondary game revenue of more than 100 million, compared with 2019, there is a big difference.

IP changes the market from a breakthrough data. According to statistics, this year's IP adapted mobile game market revenue exceeded 100 billion yuan for the first time.

"IP adapted products have obvious advantages in terms of purchase volume and marketing, which are characterized by continuous amplification of user value and long-term payment by users." Wang Xu said that in the global market, IP is also a very important promotion method. If we can make joint efforts in IP reserve and linkage with original factories, relevant enterprises will have the opportunity to further expand their share in the future.

Super leisure games are characterized by simple play and low download cost, with more than 5 billion downloads in the first half of the year. Wang Xu pointed out that compared with two years ago, the growth rate was more than five times. "Such a growth rate is easy to cultivate a very large user group, which can alleviate the bottleneck of current user growth."

However, the cloud games that game manufacturers are actively exploring in the 5g era have not been able to scale up rapidly at present.

Wang Xu pointed out that cloud games can effectively reduce user costs, but the growth has not met expectations this year because there are still problems such as cost, user acquisition and business model. "If we can continue to solve these problems this year and next year, especially in terms of business model, there should be a very sustained growth."

"The potential of Chinese games mainly lies in two aspects: on the one hand, it is in-depth layout of potential fields; on the other hand, it is the accumulation of investment in R & D talents, technology and flow; at the same time, it can supplement its own fields through investment in multiple fields. After the accumulation of quantity, it will eventually lead to growth and explosion." Wang Xu concluded.

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