After The Completion Of Targeted Poverty Alleviation: Who Will Stay For Rural Revitalization?

This year is the end of China's targeted poverty alleviation strategy.

With the press conference held by the Guizhou provincial government on November 23, 66 poverty-stricken counties in Guizhou Province have been lifted out of poverty, and 832 poverty-stricken counties in China have been lifted out of poverty.

There is a timetable for poverty counties in all provinces and cities to withdraw from poverty. However, it will not be a year, two years or three years to turn poverty alleviation and poverty alleviation into Rural Revitalization in the consolidation period of poverty alleviation.

Who will stay to rejuvenate the countryside?

When the poverty alleviation cadres left, only the elderly and children were left in the rural areas where the labor force went out to work. Rural areas are facing the hollowing out of industry, talents and even education.

"We need to involve villagers in a reasonable way, whether it is the operation of commercial mechanism or the design of system, so that they can feel their own value and local value here." On December 19, Fu Jianfeng, Deputy Secretary General of Tencent charity foundation, drew a conclusion through a lot of practice at the round table forum of "from targeted poverty alleviation to Rural Revitalization" held by the 21st century economic report.

"The government is an important force in revitalizing the countryside. Our public welfare organizations should work professionally and establish a relationship of trust and mutual appreciation between government and enterprises Zhu Qiuxia, Deputy Secretary General of Shanghai true love dream foundation, stressed.

External support: industrial model and industrial skills are needed

The subject of "poverty alleviation" is urban people, but the subject of revitalization is rural people.

As the director of public welfare organizations, Zhu Qiuxia has focused on the field of children's literacy for 12 consecutive years. Through the survey of 22000 talents, it is found that parents' expectation for children's education is to leave the countryside, whether to go to small towns or big cities. This is what parents expect from their children.

She further found that even today's educational design itself implies adaptation to life after industrialization or urbanization - small towns or big cities. Many cities have a statistical demographic difference: for example, the proportion of permanent residents is 60%, and the registered population is about 40%. The larger the city, the more obvious the population aggregation.

So who will stay to rejuvenate the countryside?

China Development and Investment Group Co., Ltd. (hereinafter referred to as SDIC) invests 80% of its investment in the central and western regions, and has gained a lot in poverty alleviation experience. However, Xie Baokang, deputy director of SDIC News Center, once again fell into deep thinking: for investment companies, what kind of form is the most powerful support for local poverty alleviation?

He took a taxi to the forum in Dongguan. The driver from Guizhou told him that the taxi business was not very good after the epidemic slowed down. But working at the construction site in my hometown is not long. Because the project is finished, we have to find a job. It's hard to find work.

In August this year, Xie Baokang and his colleagues went to Pingtang county and Luodian County of Guizhou Province, where they participated in the support of the State Development Investment Corporation for 26 years. They saw the same fact: roads were opened, houses were built, basic medical and school security were also provided, but villagers' houses were closed. People are out there.

What to do with the hardware? What to do after the withdrawal of poverty relief cadres? Xie Baokang believes that if an individual with employability and labor ability really wants to get rid of poverty, he must have a suitable enterprise to provide employment, use his intelligence or skills, rather than let the labor force drain. Therefore, it is very important for the local industrial model and the cultivation of industrial skills in Rural Revitalization.

So, what kind of skills do villages need?

IBM, a century old store in the technology industry, has been paying attention to education, especially IT education. At the round table forum of "from targeted poverty alleviation to Rural Revitalization", Lin Jiangang, general manager of communication and corporate social responsibility department of IBM Greater China, believed that the biggest gap was the contradiction between talent skills and supply.

Statistics show that at the end of this year, the demand gap of skilled talents in some important industries is 39 million. "Rural Revitalization depends on agriculture and rural digitization. It's either online or digital, and the talent gap is even greater in rural areas. " He said.

Endogenous power: the need for information flow and emotional connection

To let an Internet product grow out of the land and truly become a digital village. Fu Jianfeng believes that we should solve the endogenous motivation.

"There are two ways to solve the problem of endogenous motivation: one is to flow information, the other is to connect emotions. Because a lot of people are outside and the house is empty, the village will be withered and the emotion will be indifferent. With these two industries, the countryside will naturally be revitalized. " Fu Jianfeng said.

Tencent had an experiment. It was in Datong village, Guangxi. How can Yao compatriots get together? Tencent thought of making a small B & B, connecting the villagers of cooperatives through equity design, so that they can enjoy the benefits arising from it. Tencent gave them a lot of training, including waiters, security guards, receptionists, etc., with a total investment of 5.6 million yuan.

"As a result, chemical reactions took place throughout the village." He said that the village head and the Secretary of the village committee take the lead, and many villagers are willing to participate in this new incident. Not only the village itself, but also the surrounding enterprises, including Guangxi Mobile, have joined in to build 5g base stations for poverty alleviation villages. People get together to do the same thing. From the point of B & B, Datong Village packaged and sold agricultural products. First, Tencent bought them internally, and then CCTV found out that it sent a production team to record the live broadcast. Now Datong village has become a well-known digital village with live broadcasting and guest reception.

In Zhu Qiuxia's view, it is also very important for enterprises and public welfare organizations to integrate voluntary service, business service and public service of government departments.

As a non-governmental public welfare organization, Shanghai true love dream public welfare foundation sent "campus guard bag" to schools in Heilongjiang Province during the epidemic period. It raised 3.36 million yuan in two weeks on Tencent platform, and raised 6 million yuan for 400 schools. "There are the needs of the government, the participation of enterprises, and the support of the public. You can't do anything without it. " Zhu Qiuxia said.

"At present, poverty alleviation has solved a lot of material issues. At the spiritual level, the government and society should work together to stimulate endogenous motivation. This is the driving force for the long-term development of the countryside. " Fu Jianfeng concluded.

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