Champion "Champion Is Me" Global Brand Campaign, Delivering The Power Of Love

December 28, 2020 Champion, a century old sportswear brand, has launched a global campaign of "be your own champion" all over the world. This time, champion has a deep insight into young people's demands for breaking the constraints and releasing their own attitudes, focusing on the power of love and self-expression, drawing love inspiration from the stories of new sports forces around the world, blowing the clarion call to fight for their dreams, looking back on the accumulation of brand sports in the past century, and transmitting the unique brand spirit.

David Robertson, global brand marketing director of champion, mentioned the original intention behind the brand campaign, "we believe that everyone has a championship dream. You don't need to care about other people's championship standards, just care about the things you care about. Win glory, lose is also glorious, enjoy the pure fun of the game, every step you take must follow your heart. We encourage everyone to stick to their dreams and devote themselves to the things they love, whether on the field or in life, to be their "champions". This is the voice we hope to convey to you through the "be your own champion" global planning campaign, and it is also champion's brand proposition all along. "

For champion, its brand strength is not only reflected in the endless design innovation, but also comes from the spirit of breaking self-restraint and exploring infinite possibilities. Through the global planning activity of "champion is me", champion tells the world about the power behind love and dream, and let consumers feel the brand power of champion again. Cooperate with sports talents from all over the world to create a series of films to perform the wonderful "champion story". These sports talents who focus on basketball, parkour, cross-country cycling, long-distance running, skateboarding, rock climbing and other fields are fearless in the pursuit of their dreams. They always follow the heart, walk with love, and bravely live their own "champion" appearance. Champion tries to explore a new definition of champion, deliver a diversified champion declaration, and continue to love faith and release dream passion brand connotation.

Wu Yaqiang and basketball - I am me, never live in the evaluation of others

In other people's eyes, no professional basketball background may not be considered a basketball master, but he still adhere to his heart, go all out to play every basketball. Outside the court, he and his brother set up a hairstyle studio with rich basketball culture atmosphere, gathered many NBA players and basketball fans, and expressed and shared this love to more people. No matter on the court or in life, he is always with basketball.

Basketball fan: Wu Yaqiang

Basketball fan: Wu Yaqiang

Didi Alaoui and Parkour -- born and loved, everyone is a dreamer

Because of his dream and love, Didi Alaoui has grown from an unknown boy in a small Moroccan town to a global Parkour champion. Without training conditions, he created his own training ground with sandbags and old tires, practiced again and again in the streets without cheering, and devoted all his time to carrying out this adventurous and happy sport to the end. Adhere to love, he is the champion of street walking, but also the champion in his mind.

Didi Alaoui: Parkour

Didi Alaoui: Parkour

The rodz and dance - happy because of love

The rodz is a dance group of three brothers and sisters who love dancing. On the social platform, they not only share creative dance videos, but also show the loving relationship between their families and their personalized clothing style. They bring people a steady stream of joy, and these joy is precisely from their love of dance, enthusiasm for dreams. The rodz is never shy of showing himself or expressing love, because that's the secret to their happiness.

Hot dance family: the rodz

Hot dance family: the rodz

Jordan Clark and scooter

The scooter is skillful in skills, agile and neat in movement, simple but cool in wearing. Jordan Clark's charm is reflected in the sport of stunt scooter incisively and vividly, which has attracted numerous internet fans. Fall will not extinguish the burning enthusiasm, obstacles can not stop the pace of pursuing dreams, this young boy constantly unlock the new track, to show the public the pattern of the scooter. Just because of love, we can go forward without fear of challenges.

Stunt skater: Jordan Clark

Stunt skater: Jordan Clark

Kai Harada and rock climbing - what are they afraid of? Let them see the strength of the new generation

In her twenties, Kai Harada, who has become the world's top climber, has won the championship of climbing competition from youth champion to Asian champion and then to Olympic athlete. He regards every practice as a real combat, constantly challenging to higher heights and more difficult routes, and competing with gravity. At the same time of winning the applause of the world, we should hand in satisfactory answers to ourselves. But rather than the result, he enjoys the process of focusing on his love.

Rock climber: Kai Harada

Rock climber: Kai Harada

From the early pioneers of sports to the hot sports trend leaders, innovation, dare to think, explore, adventure, break the Convention It has always been champion's fresh brand proposition. In recent years, champion has focused on the consumption and emotional demands of the new generation of consumers, and has the courage to highlight and represent the youth culture. While constantly bringing innovative products and services, champion is also constantly shaping a new generation of clusters that focus on love and dare to express themselves.