Based On Being A Narrator Of Chinese Traditional Culture And A Voice Of Contemporary Trend Culture

Not long ago, FROM THE WIND stay China International Fashion Week A series of silk scarves with the same name were released on the website. As a new brand that pays attention to the young audience and their spiritual feelings, it combines contemporary illustration art with traditional Chinese culture, FROM THE WIND The release of the first series of works reaped the preference of young fans. He deeply cultivated the category of silk scarf accessories, focusing on the expression of works with contemporary illustration art, based on the narrator of Chinese traditional culture and the voice of contemporary trend culture.

From the wind is a high-end accessory designer brand. It was founded in Shenzhen in 2019 by Zhao Xueyuan, designer of Tsinghua Academy of fine arts, and Lai Lujing, an illustrator. Its brand symbol "crane" runs through the whole process, integrating the personal styles of artists and designers, and has made a great breakthrough in the positioning of youth from color matching, art form to expression.

Zhao Xueyuan, the brand manager and design director, told reporters that the series of new products are presented by hand-painted creation. Its style and tonality are "delicate, extreme, elegant and arbitrary", and its brand spirit is "free to dissipate and free to communicate". Each silk scarf has its own work title and its own creation story. It is expected that through the description and interpretation of the selected theme, it can bring some emotional sustenance and spiritual comfort to the people living in high pressure and fast rhythm life and loneliness.

The creation cycle of the same name series from the wind is as long as 16 months. All the works are drawn through hundreds of adjustments and color matching tests. The selected luxury supply chain is printed and printed, and then sent to Suzhou. The finished products are hand sewn and curled by craftsmen who have worked for 7-10 years. The finished products will be presented to you after four strict inspections. Zhao Xueyuan said: we believe that good "products" serve people, but only good "works" can connect with people in spirit and bring inspiration, touch and faith to people.

Zhao Xueyuan introduced her team's creative standards and refused to directly transfer traditional classics to current products. All works of from the wind will be the expression of contemporary art techniques of illustrator and designer under the traditional essence. At the beginning and in the future, she will be a co-existence of traditional classics and fashion trends. The color matching and design of her works is based on the color of the customers, wearing season, living environment, use scenes, future color trends and artistic aesthetic standards after hundreds of deliberate attempts and self denial. "We don't want to graft violently, we want to respect the traditional classics, the works, the products and our audience."

In the future, from the wind will continue to pay attention to the 20-45-year-old group and the gen Z generation emotional world, create high-quality works, provide them with spiritual accompaniment and support, and will also base on the younger gift brand, and bring better gifts for everyone who is worthy of attention. (reporter Jiao Yanling)