Shaanxi Textile Industry Turns Crisis Into Opportunity

On the morning of December 15, in the spinning workshop of Shaanxi Boyu Textile Co., Ltd. (hereinafter referred to as "Boyu textile"), three or four female workers riding electric tricycles were walking through rows of intelligent production lines under trial production, and several other workers were debugging new equipment. The weaving workshop, which is not far away from the spinning workshop, is under construction. One set of imported machinery and equipment has arrived in the workshop for installation.

The private enterprise, located in Changxing Textile Industrial Park of Meixian County, has a total investment of 1.5 billion yuan. It has imported advanced textile equipment and will build an efficient intelligent production line of 180000 ring spinning spindles and 1500 air-jet looms. After reaching the production capacity in April 2021, it is estimated that the annual sales volume will reach 1 billion yuan and more than 1300 jobs will be provided.

"We use industrial robots to build an intelligent weaving system. From the order issuing to the product completion, the whole production process is under digital management. At the same time, we set up a production, teaching and research base integrating domestic first-class spinning testing center, research room and R & D laboratory, so as to build a benchmark enterprise in Northwest textile industry." Shaanxi Qinyuan Textile Co., Ltd. (hereinafter referred to as Qinyuan textile) general manager Zhao Lihui said. Boyu textile is a new intelligent factory invested by Qinyuan textile.

1 "walk on two legs"

Qinyuan textile is the leading enterprise of Changxing Textile Industrial Park in Meixian County. This year, due to the dual impact of trade friction and the new crown pneumonia epidemic, the company's export orders have been greatly reduced, which has impacted on the sales pattern of both domestic and export enterprises. Nevertheless, Zhao Lihui is full of confidence in the development prospect of the enterprise.

"Qinyuan textile has always been" walking on two legs ". At present, the international market demand is shrinking, but the domestic market still has considerable potential to tap. The company is speeding up the transformation and upgrading, and increasing the introduction of new equipment and new technology. I believe it will overcome difficulties and achieve stable development." Zhao Lihui said.

Shaanxi Huaye Textile Co., Ltd., another enterprise located in Changxing Textile Industrial Park, is a small and micro enterprise integrating textile production, processing, sales, import and export. Wei huangtuo, the general manager of the company, said that the company was making up for the shortage of exports by domestic sales. Every half a month, the company will send its salesmen to investigate the market, understand the latest developments in the domestic market, visit customers and digest the company's production capacity. At the same time, under the premise of ensuring the quality and quality of products, the company will give more preferential treatment and profits to customers, and continue to expand the market share of products. While maintaining old customers, foreign markets continue to develop new customers, especially in Russia, Ukraine and other countries along the belt and road. "At present, the company's export orders, although not up to the same period last year, have been several times more than in the first half of the year." Wei huangtuo told reporters.

Changxing town of Meixian County is known as "the first textile town in Northwest China". There are 96 enterprises in the park, including 56 textile enterprises and 12 foreign trade export enterprises. The annual output of cotton yarn is 39000 tons and the annual output of grey cloth is 460 million meters. In 2019, the output value will reach 10.16 billion yuan, and export will earn 103 million US dollars. In the first three quarters of this year, the output value reached 8.06 billion yuan, and the foreign exchange earned by exports reached 64.5 million US dollars. The park has been named as Baoji textile export demonstration base, Shaanxi textile and clothing export base, national foreign trade transformation and upgrading base and Shaanxi textile development and innovation base by the state, province and city.

Since the beginning of this year, the whole province has made great efforts to overcome the adverse factors such as trade friction, new crown pneumonia and macroeconomic downward pressure. In the first 10 months, the growth rate of total industrial output value of Shaanxi textile and garment enterprises decreased by 13.7% year-on-year, 2.1 percentage points lower than that of the previous month. From January to November, the province's textile and garment exports, including masks, reached 3.36 billion yuan, up 52.8% year on year.

Facing the changing situation and meeting the challenge

Textile industry is a traditional pillar industry in our province, with a good industrial foundation. It has a number of influential backbone enterprises at home and abroad, forming industrial clusters such as Xi'an Modern Textile Industrial Park, Xianyang Xinxing Textile Industrial Park and Meixian cotton textile industrial park. In recent years, through structural adjustment and transformation and upgrading, the textile and clothing industry in our province has gradually formed an industrial pattern with Xi'an, Xianyang, Baoji and other textile industrial parks as the carrier, and cotton textile, functional clothing, wool cold proof clothing as the leading industry pattern.

Although the scale of textile industry in our province is growing, compared with the whole country and large textile industry provinces, the number of Enterprises above Designated Size in our province is small, the total assets are small, the advantages of enterprises are lack, and the competitiveness is low. At present, there are only 199 Textile Enterprises above designated scale in our province, and the total industrial output value will reach 39.945 billion yuan in 2019, accounting for less than 0.5% of the national share. At the same time, the proportion of primary processing in the field of textile products is high, the ability of fine and deep processing is weak, the proportion of clothing and home textiles, industrial textiles and chemical fibers is relatively low, and the influence of independent brands is small.

"The independent innovation ability of textile industry in our province is still relatively weak, brand building is still insufficient, brand competitiveness is still a certain gap compared with the eastern developed regions and some surrounding provinces, and the application of Internet, Internet of things, electronic information, new materials and other high-tech applications in the textile industry still need to be improved." Provincial Department of industry and information technology consumer goods industry department said.

Looking at the world, affected by the epidemic situation, foreign demand is shrinking rapidly. Trade protectionism and unilateralism make the international trade situation more severe, and textile enterprises are facing great pressure. From the domestic point of view, the growth rate of the national textile and clothing industry has slowed down year by year, and the market competition is fierce; the export market is diversified, the pace of brand internationalization is accelerated, and the new business forms are developing rapidly How can Shaanxi textile industry grasp the opportunities, meet the challenges and promote the high-quality development of the industry in the new situation?

3. Promote the competitiveness of industry, education and research

"Only by adhering to the combination of production, teaching and research, making full use of Shaanxi's scientific and technological advantages and talent advantages, speeding up technological transformation and upgrading, and constantly improving the management level and product quality, can we remain invincible in the competition." Zhao Lihui said. Boyu textile and Xi'an University of technology will cooperate to establish a standardized laboratory to increase the development of new products.

On August 28, Meixian Research Institute of Xi'an University of technology was unveiled in Changxing Textile Industrial Park. The establishment of the research institute aims to realize the effective combination of scientific research, enterprises and social capital, cultivate a number of high-level innovative talents, cultivate a number of high-tech achievements, and accelerate the upgrading and development of the textile industry in Meixian County.

"We should take innovation as an important driving force for the development of the industry, promote technological innovation, management innovation, production and business model innovation. Only by having our own core products and key technologies can we adapt to the new needs", said the relevant person in charge of the provincial industry and information technology department, "in the next step, we will strengthen our support for R & D and design, enhance the soft power of enterprises, and promote the textile and garment industry in our province The overall level of innovation. " In addition, our province will take a series of measures to actively undertake industrial transfer, accelerate the adjustment of industrial structure, strengthen park construction, promote creative design and brand building, and develop service-oriented manufacturing.

the_relevant_person_in_charge_of_the_provincial_department_of_industry_and_information_technology_said_that_the_province_will_continue_to_accelerate_the_transformation_of_development_mode_in_2021_ . _the_rapid_development_of_the_internet_economy_and_the_deep_integration_of_industrialization_and_informatization_will_promote_the_innovation_of_textile_industry_and_the_transformation_of_enterprise_business_model_ ._ With the comprehensive promotion of the "belt and road" construction, Shaanxi's regional advantages will be further highlighted. It is necessary to seize this historical opportunity, accelerate the opening up of textile industry and undertake industrial transfer in the eastern region.

"Talents are the driving force of enterprise development. We will continue to cultivate talents, improve product quality, create a first-class brand and build a first-class textile enterprise. " Wei huangtuo said.