I Love My Chairman Xie Yong Elected Vice President Of China Housing Science

On December 28, the fourth member congress of China Society of real estate valuers and real estate agents was held in Beijing. Relevant leaders of the Ministry of housing and urban rural development delivered a written speech to the conference. The meeting heard the work report made by the third president Du Juan on behalf of the Third Council, and elected the fourth council of China Housing Science. I love that my family holding group was selected as a member of the governing unit, and Xie Yong, chairman and President of the group, was elected as the vice president.

As a national industry organization in the field of real estate appraisal and real estate brokerage, the Chinese society of real estate valuers and real estate brokers has been shouldering the important task of leading the development of the industry since its establishment, assisting the government to carry out the management of real estate appraisal and real estate brokerage industry, playing a unique role in serving housing circulation and consumption, ensuring the safety and fairness of housing transaction, etc The positive role of. I love that my family holding group has been deeply engaged in the real estate brokerage industry for 20 years. With its rich high-quality development exploration experience, advanced digital transformation achievements and solid social public welfare practice, it has become an excellent real estate brokerage enterprise in the industry. Since Xie Yong took the helm and I love my family, the group has accelerated the transformation and development, strengthened the guidance of science and technology, and widely organized public welfare activities while achieving quality growth, which has made positive contributions to the industry.

Xie Yong. Information map

Focus on main business and extend industrial chain boundary

At present, with the trend of China's real estate market, it is changing from "new development and construction" to "transaction and operation of stock houses". The real estate brokerage industry has ushered in a new development window period due to the acceleration of regulatory policies such as "simultaneous development of rent and sale", the continuous promotion of new urbanization, and the further inclination of real estate sales to channels. Xie Yong said that with the continuous increase of macro policies and the increasing demand of consumers for housing quality, the role of real estate brokerage enterprises will become more and more important. They can no longer be satisfied with "selling the house", but should pursue "providing the most suitable residential service" for the majority of consumers.

In addition, with the advent of the era of sharing, co construction and win-win, the franchise model has gradually become one of the important development trends of the future real estate brokerage industry. I love my family to gradually expand the business field through acquisition, strategic cooperation and franchise, integrate high-quality resources, improve the industrial structure, and promote the integration and extension of the industrial chain. In recent years, I love my family's open development on the basis of focusing on the main business, promoting the close cooperation between enterprises and more upstream and downstream industries. With residence as the core and real estate transaction and Housing leasing as the entrance, the relevant business has been extended to more transaction types and service scenarios, providing customers with more comprehensive home integrated services.

Not long ago, at the launching ceremony of "Guardian plan" of my family, Wang Xia, Deputy Secretary General of China real estate appraisers and real estate brokers association, commented that I love my family to launch a new development strategy, build a one-stop residential service platform with multi Brand Co prosperity and diversified services, and strive to explore a high-quality residential service mode in the whole life cycle and the whole process The enabling innovation of the upstream and downstream chains also expands the scope of real estate brokerage services and expands the development space of the industry. While promoting the transformation and upgrading of the industry, it helps to build a new development pattern with new technologies and new ideas.

Promote business innovation, digital enabling transformation

In addition to continuously extending the boundary of the industrial chain on the basis of focusing on the main business, innovation is also the driving force to promote the sustainable development of enterprises. Xie Yong introduced that in recent years, I love my family to vigorously promote digital transformation, get through the data accumulated over the years, and build a big data ecology and intelligent, digital closed-loop system covering the whole process. At present, we have completed the construction of digital infrastructure, and have the platform opening ability in the whole business modules of second-hand, new house and asset management.

I love that my family group has always been a pioneer in embracing digitalization. In 2018, I love my family to put forward the digital transformation strategy, with the help of digital science and technology, to the direction of specialization, standardization, online and offline integration. Over the past three years, I love my family's investment in digital transformation has exceeded 1 billion yuan, especially this year, under the influence of the epidemic situation and the industry is generally facing business pressure, I love my family still choose to continue to invest. In the first half of this year alone, the size of the company's IT team increased by nearly 20%. At present, there are more than 700 employees, accounting for more than 70% of the headquarters. It is reported that in 2021, the company will continue to expand its IT team to more than 1000 people.

At present, I love my family's advanced digital achievements have entered the harvest stage. Under the "digital love home" strategy, I love my family's digital and intelligent tools, such as VR house watching, big data housing valuation, community evaluation report and so on, are helping brokers improve operational efficiency and customer satisfaction, and promote the digital transformation of business scenarios. In the most serious stage of this year's epidemic, the achievements of digital investment have brought important support to enterprises. The orders brought by online VR are more than 100000 orders per month. Advanced scientific and technological means not only bring greater convenience to customers, but also enable each broker to achieve more efficient work, so as to bring stronger business toughness for enterprises.

With the real estate brokerage industry gradually entering the critical period of digital transformation, I love my family through the promotion of independent design, independent research and development of I + product group, open part of the functions of the digital platform to the whole industry, help the majority of small and medium-sized real estate brokerage enterprises complete the digital transformation, and promote the construction of digital and intelligent services in the whole industry.

Undertaking social responsibility and guiding positive values

I love my family not only pays attention to the improvement of its own business level and service quality, but also takes "excellent corporate citizen" as the foundation of my life, and has carried out a large number of solid social public welfare practices around the concept of "better living", so as to undertake the corporate social responsibility.

I love that my family has been rooted in the community since its inception, calling on employees to participate in community public welfare practice, and carrying out a series of public welfare projects and activities such as helping the elderly, helping the disabled and environmental protection based on serving the surrounding residents. During this year's new epidemic, my family, relying on the store system all over the country, called on the majority of front-line staff to participate in the community epidemic prevention and anti epidemic work as soon as possible. More than 600 "anti epidemic volunteer service teams" have been set up, providing more than 2 million hours of volunteer service for more than 3000 communities across the country, and assisting the communities to implement the normalization of epidemic prevention and control.

On November 24, I love my family and released the guardian program, the first corporate community public welfare system in the industry. It is planned that in the coming year, more than 50000 employees of the enterprise will provide more than 10 million hours of guarding for the national communities, and will greatly increase community services in five aspects of life, environment, health, emergency and real estate. At the launching ceremony, Xie Yong said that only by driving the development of the real estate industry with more positive and positive values can it gather the most extensive strength, maintain the innovation ability and realize the "infinite positive cycle" of the whole industry.

For a long time, as a leading enterprise in real estate comprehensive service industry, I love my family, closely centering on the development vision of "better living", bears the trust of the small family, undertakes everyone's wishes, performs the mission of "settling down" given by the times, and undertakes more corporate responsibilities for the country. Xie Yong believes that in an industry closely related to people's livelihood, as a listed company, participating in community co construction, helping to build a community governance community and creating a harmonious, stable and convenient living environment are the perfect unity of enterprise development and social responsibility.

"The real estate brokerage industry needs towering trees, but also needs a multi symbiotic and vigorous forest." At the conference, Xie Yong called for "building a harmonious and win-win industry ecosystem, relying on the cooperation of all of us and showing our strong points. I love my family, and I am willing to work together with colleagues in the same industry to work together for win-win cooperation, actively explore business model innovation, achieve high-quality development and create a better future."

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