Salute 2020: Great Achievements Of Chinese Automobile

At the beginning of 2021, Tesla's new year's "bomb" has caused great repercussions in China's automobile market.

Model y, the second model produced by Tesla's Shanghai factory, officially went on sale, showing once again the attitude of price butcher.

Indeed, Tesla quietly launched the domestic version of model y. there was no offline conference, no song and dance performance, no ppt or even live broadcast. The official website was updated and wechat was pushed. But it's more lethal than all of the press conferences that are possible.

However, in the face of the fierce coming of Tesla Model y, the new local automobile manufacturing forces represented by Li Bin, chairman of Weilai automobile, are not afraid. "What does the model y price cut have to do with us? He reduced his price and I sold my car. Our orders are very stable. " On January 3, Li Bin, CEO of Weilai automobile, told reporters of the 21st century economic report.

He Xiaopeng, chairman and CEO of Xiaopeng automobile, also responded to Tesla Model Y's price reduction through microblog: "this time, we are quite confident that the price reduction of our friends on New Year's day has not even been held. The data fully prove that the price reduction is only a marketing method, and it must be a double-edged sword."

In 2020, China's three new forces of head car manufacturing will initially cross the life and death line, share prices will rise with the market value, and sales will tend to be stable. In the last month of 2020, the sales volume of Weilai, idealized and Xiaopeng exceeded 7000, 6000 and 5000 respectively, and the annual sales volume of 43700, 32600 and 27000 vehicles were achieved respectively.

However, it is worth noting that the sum of the sales of the three companies is still not as good as that of the Tesla Model 3. There is still a long way to go for China's new car making forces.

In 2020, despite the effective control of the epidemic situation in China, the social engine will accelerate and the economy will continue to recover. But the global epidemic is still spreading.

Although the most difficult time has passed, the chill of the severe winter is still there. However, it is certain that the automotive industry will face an era of intelligent and electric.

2020 is destined to be an extraordinary year. When China's automobile industry enters the stock age, it encounters a sudden epidemic, and all enterprises are facing the most severe test. But the test is like fire, but refining real gold.

In 2020, Li Bin changed from "the most miserable person" to "the happiest person". However, he said bluntly that "we are only transferred from ICU to ordinary ward"; Great Wall Motor is still in the first independent camp, but the leader Wei Jianjun asks his soul, "can Great Wall Motor survive next year?"

Standing at a new starting point in 2021, the industry reshuffle is accelerating, and the era of electric and intelligent revolution reshaping the industrial pattern is approaching step by step.

China's automobile industry has a bright future

At the beginning of the new year in 2021, Li Xiang, founder of ideal automobile, wrote in his circle of friends that "in the new year, the smart electric vehicle market in 2021 will be especially like the smart phone market in 2011."

Indeed, from the perspective of the commercial development of smart terminals, Chinese enterprises are no worse in terms of PC and mobile terminals, such as Lenovo on PC, Huawei, Xiaomi, oppo and vivo on mobile phones. However, the United States is stronger, such as Microsoft and apple. There are basically no European and Japanese brands in the market, and terminal brands have become a competition between China and the United States.

Chinese enterprises are really great, but unfortunately the underlying chip and operating system are not ours. For example, in the PC era, the gross profit of Lenovo's entire industrial chain is very low, while the gross profit of Microsoft and Intel is very high, making most of the profits in the industrial chain. Similarly, in the era of mobile phones, the gross profits of oppo, vivo and Xiaomi are not high, which are different from apple.

In the era of intelligent vehicles, terminal consumer brands, such as Tesla, Weilai, ideal and Xiaopeng, are doing well. At this level, there will be a war between Chinese automobile and American automobile. This competition will be the competition of the whole industrial chain of intelligent electric vehicles.

"In this era, horizon is concerned about whether Chinese enterprises can make a difference in the underlying operating systems and chips? In this era, whether it is the scale of consumer terminal or chip semiconductor, there will be a large-scale explosion. " Previously, horizon founder Yu Kai said in an interview with 21st century economic reporter.

Yu stressed that the time window for Chinese independent chip manufacturers is only three years. "This year is the last year for car size chip companies to get tickets for the competition. Compared with the competition of consumer goods, the bottom competition of chips will end earlier. It is expected that the chip competition of smart cars will be over by 2023. If we don't get the top two in the market competition, it will basically mean out of the game. "

In 2020, we will not only see the market value of Tesla surpassing that of Toyota, but also BYD, the representative of China's new energy vehicle concept stock, will break through the 500 billion yuan mark and become China's top auto enterprise by market value; while the market value of Ningde era, a local battery supplier, has exceeded 900 billion yuan, ranking first on the gem.

What's more, the market value of Weilai, the leader of China's new forces, surpasses that of BMW. Among the top 12 auto companies in the global market value list, Chinese auto companies occupy unprecedented four seats. The four Chinese auto companies are BYD, Weilai, great wall and SAIC.

True, market value doesn't mean everything, but it represents the future and confidence. "Market value is related to long-term profits, not to short-term profits; maybe many people think that the market change this year is due to the boost of the stock market, in fact, they don't see the real vision, so some people believe that some people suspect that some people ridicule the hostages, which is normal." On December 22, 2020, he Xiaopeng, the leader of Xiaopeng automobile, said in an interview with the reporter of the 21st century economic report.

To be sure, in the era of intelligent electric vehicles, Chinese cars will stand in the center of the world automobile stage for the first time. Weilai, idealist and Xiaopeng, the new local forces have made a hole in the car making. A beam of light shines out from this gap, reminding the world that China can make great achievements in the era of intelligent electric vehicles.

Of course, Chinese cars still need to be sober. As Xiaopeng said, "genes are nirvana, not remodeled. Even if we can achieve from 1 to 10 in the next five years, we will not be able to get on the card table in the world."

The tide ebbs and the waves rise

2020 is an important turning point in the once vigorous new car building movement. Some crossed the life and death line, others fell on the starting line.

When the tide subsided, nude swimmers emerged one by one, and sailin, Byron and Bojun exploded one after another. A group of entrepreneurs who once had great ideals and their car making stories dissipated in the dust of history.

Some are out, but others are getting better.

When Weilai's share price fell to more than $1 in 2019, no one could have imagined that its market value could surpass that of the public in a year's time. At a time when the international situation is still confusing, Li Xiang and he Xiaopeng landed in US stocks with ideals and Xiaopeng cars.

Investors are beginning to believe in the success of China's new car making story. In 2020, their sales have reached new highs. Although Weilai, the best seller, sells only 40000 vehicles a year, less than one hundredth of VW's, and the sales of "Three Musketeers" in the Chinese market are not as good as a model 3.

However, many people firmly believe that electric vehicles are the future.

It is also Hefei municipal government that firmly believes in the future of electric vehicles. After Yizhuang and Huzhou missed Weilai, and Li Bin failed to negotiate with SAIC, great wall and GAC, Hefei municipal government invested 7 billion yuan to pull Weilai back from the death line. Under the general trend of stock ratio liberalization, Hefei has facilitated Volkswagen's holding of the joint venture for the first time in China, and reaped the commitment to expand investment and develop the industrial chain in the local area.

In this round of electric vehicle investment fever, many local governments are full of enthusiasm, but not every one can have good results. Jiangsu, next to Anhui, is the place where most new car manufacturers have chosen before, but few still insist on making cars.

With the huge loss of state-owned assets, the state regulatory authorities are strict with the capacity verification of new energy vehicles. Evergrande and Baoneng were named for the first time.

In 2020, through the brand-new Guanzhi 7, Baoneng tries to prove that it is "really making cars". Evergrande, which is not short of money, has fallen into the debt crisis of 100 billion yuan, and has transferred the equity of Guanghui automobile, a dealer group. Will Xu Jiayin, who originally planned to bring hengchi brand new cars to the market in 2021, succeed in creating a huge new energy automobile group?

The tide has risen and the wave is coming.

In the face of the fierce back waves, the front waves have also shown their swords. After several twists and turns, Volkswagen's MEB platform electric vehicle finally came out. 1. D3 has become the sales champion in the European market, which once again confirms the strength and confidence of the century old stores. VW CEO dis got support in the fierce palace fight, and VW's determination to electrify is also more firm.

Serious opponents make each other stronger. The confrontation between Volkswagen and Tesla will also be one of the biggest focuses of China's new energy vehicle market in 2021.

Cooperation and way out

Intelligent and electric are irresistible. With the advent of the era of software defined automobile, the boundary of automobile will become more blurred in 2020.

Behind several new forces in the head of the car building, is the head of the Internet companies - Ali, Tencent, Baidu, Xiaomi, meituan station and layout.

Is there any chance for Chinese traditional automobile enterprises to surpass Tesla? The combination of "Chinese car companies + Internet" may become a possibility.

Affected by the epidemic situation, the Beijing auto show in 2020 was moved to September. Compared with previous years, the scale of exhibition and the number of heavy-duty models have decreased. However, Huawei's action has attracted much attention. Huawei has also issued a high-profile automobile strategy and accelerated the expansion of its circle of friends.

According to rough statistics, Huawei has formed cooperation with more than 30 automobile enterprises. In terms of volume, the most high-profile brands are BAIC new energy high-end electric brands arcfox and Dongfeng. In November, Chang'an Automobile announced that it would jointly create a new high-end electric vehicle brand with Huawei and Ningde times, and the cooperation between Huawei and traditional automobile enterprises has risen to a new high-end.

Similarly, SAIC Zhiji, a joint venture between SAIC and Alibaba, is also working with internet giants to create high-end brands. Facing the high-end electric vehicle market, Great Wall Motor's new brand salon Zhixing has also emerged.

In the era of more intelligent electric vehicles, the high-end electric vehicle market is a blue ocean, but it will also be a red sea. In addition to the traditional luxury car companies, there are also new upstarts of electric vehicles represented by Tesla and Weilai.

While traditional car companies are looking for a way out in cooperation, they also need to worry about two other issues: do their partners have any other ideas, besides providing software, do they have any plans to "build cars" on their own? How to keep initiative in cooperation and not let themselves become the "OEM factory" of an Internet company.

Baidu, which has been specializing in automatic driving, first released the next "car building" signal. However, the change of identity from a supplier to a competitor will undoubtedly add variables to the cooperation between the Internet and vehicle manufacturers.

On the other hand, Didi has teamed up with BYD to create customized online car hailing, which has opened a new mode for technology companies to find "OEM" for vehicle manufacturers.

In the process of reshaping the industrial structure, those traditional automobile enterprises without scientific and technological attributes are likely to be eliminated, merged, or become a substitute factory if they lose their competitiveness. In the process of deep cooperation with the automobile industry, technology companies have gradually accumulated and combined with their own advantages, so it is not impossible for technology companies to build cars successfully.

Openness and subversion

In 2020, competition and elimination have never been so fierce, and the industry will speed up "clearing up". Xiali, Lifan, Zhongtai and other third tier enterprises, which are free from the edge of the market, have been eliminated by the market, or bankrupt or reorganized, or merged and reorganized.

Qi Yumin's dream of "China" was broken. Two years ago, when BMW officially announced that it would control BMW Brilliance in 2022, the industry had already worried about brilliance's future. I never expected that the time of thunder explosion came so fast that brilliance went bankrupt and reorganized.

China's joint venture stock ratio has been fully liberalized, and has entered the countdown stage. The undercurrent has already surged and the alarm bell has sounded. China is the world's largest auto market. The baptism of the epidemic also reflects the amazing resilience of China's auto market. No multinational auto company is willing to give up the Chinese market. Similarly, they want to make more profits in China.

No matter who will be the next to adjust the stock ratio, the era when big companies lie down to make money is gone.

The future of the road depends on their own to come out, now what is needed is a subversion of their own determination. Without disruptive changes, it is difficult to find new development ideas.

As Li Bin said, "I have only one shot." In fact, the new four modernizations revolution has given Chinese local automobile enterprises new opportunities, but there is not much time left for them.

Of course, the progress of Chinese automobile in recent years is also obvious to all. From Great Wall's lemon, tank and coffee brands to Geely's CMA platform and sea vast architecture. In 2020, China's independent vehicles will enter the era of comprehensive platform and architecture.

In the tide of transformation, the second-line brands seek survival and the first-line brands seek development. As the result of differentiation, as Zhu Huarong, who made his debut as chairman of Chang'an Automobile Co., Ltd., said that the biggest difficulty for the car companies is innovation and transformation. Only a few independent brands can survive in the future.

The automotive industry is facing a certain future, but the direction and road ahead is full of uncertainty. According to the "28" principle, 80% of enterprises will sacrifice on the way forward, leaving only a few.

Every seed that survives winter has a dream of embracing spring.

Farewell to the extraordinary 2020, in the era of waves, in the tide of change, China's automobile development from big to strong road will not stop.

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