Xu Weilin, President Of Wuhan Textile University

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Brand is the only way for traditional manufacturing industry to climb to the middle and high end of global industry chain and value chain and realize high-quality development. Nonwovens industry is now in the "golden period of development". Xiantao epidemic prevention industry should speed up the layout of market segmentation, strengthen the standard formulation and traction, and strive for the right of discourse for the products in the subdivision field. We should adhere to the "two legs" of quality and marketing. We should not only practice the internal quality, but also have differentiated development and marketing strategies.

Nonwovens industry in golden period

Recently, Xu Weilin, President of Wuhan Textile University, was invited to Xiantao to provide industry guidance for 139 persons in charge of epidemic prevention industry.

Xu Weilin believes that the nonwovens industry is in a "golden period of development", and it is estimated that China's market size will reach 120.5 billion yuan by 2020. The emergency demand caused by the epidemic situation led to a short-term explosive growth of Xiantao anti epidemic products industry. In the normal market, the cross-border enterprises choose to exit, but the traditional nonwovens production enterprises can not go back to the old way, so they must strike while the iron is hot and rebuild the brand value.

"Brand building is inseparable from quality and marketing." Xu Weilin said that on the one hand, Xiantao nonwovens should control the quality from the source and organize the implementation of quality improvement projects, such as the establishment of a government industry university research and inspection alliance, inviting experts to identify comparative advantages, common industrial problems and quality weaknesses, regularly release industry information, introduce advanced quality management methods, and establish and improve the enterprise quality assurance system; On the other hand, we can learn from Jinjiang's sports brand development road, and inject strong traffic support into the brand through effective marketing strategies such as star endorsement, advertising, event sponsorship, etc. It is urgent for Xiantao epidemic prevention industry to create famous brands and cultivate leading enterprises. At the same time, we should actively introduce domestic and foreign powerful brands to settle in Xiantao, and "borrow foreign forces" to enhance its popularity and reputation.

"Don't put all your eggs in one basket"

"Enterprises all produce masks, isolation clothing, round caps, shoe covers and other products. Most of these products are in the middle and low end, and the added value is not high. If we further haggle with each other, the profits will be thinner." Xu Weilin pointed out that the industrial structure of Xiantao nonwovens is relatively single and the homogenization competition is serious.

He introduced that nonwovens are widely used. In addition to medical, civil and industrial protection, subgrade reinforcement in construction, electromagnetic shielding and conductive fiber in communication industry, filtration and transmission in processing and manufacturing, aircraft propeller and shell in aviation field are all used for nonwovens. Among the top ten nonwovens enterprises in the world, there are almost no enterprises that only do medical and health products. OSLON company of Finland makes automobile composite materials, Kimberly company of the United States focuses on baby and women care products, and Lederer company produces industrial filter fiber felt. Xiantao enterprises "don't put all eggs in one basket". They should make efforts to promote the field expansion and upgrade the product structure, speed up the development of finishing and deep processing in the field of nonwovens, and expand the upstream and downstream and industrial fields of nonwovens. Only by finding the positioning of products and brands, and formulating differentiation strategy, can we give full play to the advantages of production and price and form brand effect.

Xu Weilin said that Xiantao nonwovens industry has been accumulated for 30 years. To build a "century old shop", it is necessary not only to speed up the layout of market segments, but also to strengthen the formulation and traction of standards, so as to strive for the voice of products in the subdivision field.

A mask can be smart

Not long ago, at a scientific and technological achievements docking meeting of emergency protection industry held in Xiantao, a new technology was eye opening.

The medical protective clothing realizes intelligent 3D printing, and the protective clothing formed in one time can not only save the tedious steps of traditional protective clothing, such as cutting, stitching, pressing strip and heat sealing, but also avoid the penetration of virus and bacteria caused by pinholes due to errors; the new nano micro electric effect is used on the mask and protective clothing, which can block the virus activity and reduce the possibility of secondary transmission; The new production technology of all cotton spunlaced nonwovens by cold pile method is not only low cost, low carbon and environmental protection, but also water absorption, skin friendly and air permeability

"In the face of different market demands and medical care needs, new materials and new technologies emerge in endlessly, and the technology explosion will provide new opportunities for brand overtaking on curve." Xu Weilin introduced that in the next 10 years, sterilized virus killing fiber and its nonwovens products will come out, and international standards will be established; high efficiency and low resistance filter membrane medical masks represented by PTFE microporous membrane will increase the effective protection time to more than 8 hours; relying on household appliances hair dryer, electric fan or electronic firearms, the charge regeneration of the mask will be realized, and the invalid masks will be "reborn in bath electricity"; Based on the water molecules of hydrophilic polyurethane can be transferred between macromolecules, the protective clothing with excellent water vapor permeability, bacteria resistance and comfort is developed. In the next 20 years, the recycling and reprocessing of nonwovens, the operation of intelligent industrial platform and the development and application of key equipment will all enable the industry.

"The future has come, Xiantao epidemic prevention industry has a bright future." Xu Weilin suggested that Xiantao should give full play to the advantages of the base platform, gather innovative forces, increase the research and development of product science and technology, and independently develop new products with high added value and market demand at home and abroad, so as to form an interactive development pattern of industry chain, innovation chain and value chain.