Forecast And Analysis On The Market Status And Development Trend Of China'S Children'S Wear Industry In 2021

Children's clothing is the abbreviation of children's clothing, which belongs to the subdivision field of clothing industry and infant and child industry, covering a huge industrial group of people aged 0-14. According to the different age and height, children's wear products can be further divided into 0-3 years old "baby wear" and 4-14 years old "older children's wear".

market size

In addition, in recent years, the issue of population crisis has been more and more discussed. In addition to continuing to liberalize childbearing, it is expected that the state will continue to introduce supporting measures to stimulate the fertility enthusiasm of the school-age population. According to the data, the total retail sales of children's wear market in China increased from 140 billion yuan to 239.1 billion yuan from 2015 to 2019, with a compound annual growth rate of 14.3%. It is estimated that the total retail sales of children's clothing market will reach 285.1 billion yuan in 2021.

Consumer groups

Since the range of children's wear products can cover 0-14 years old, the market demand for children's clothing depends on the number of new born babies on the one hand, and is mainly affected by the population base of children on the other hand. From 2015 to 2019, the number and proportion of children aged 0-15 years in China show an increasing trend. It is expected that the number and proportion of children aged 0-15 will continue to grow in 2021, with a large population base of children, and they are the main group of children's wear consumption at present.