Lanxi Textile Enterprises "Two Legs" Walk, Realize The Rise Against The Trend

In 2020, Lanxi textile enterprises will overcome all kinds of difficulties, turn crisis into opportunity and implement precise policies. On the one hand, they will expand new sources of tourists in the international market, and on the other hand, tap new demands in the domestic market. New kinetic energy will rush in the "double cycle", so that the enterprises can develop steadily in the adverse situation.

In Zhejiang Jinsuo Textile Co., Ltd., the weaving equipment is running at full capacity. According to reports, affected by the epidemic situation abroad, since March 2020, the company's sales have experienced a brief cliff type decline, and the production and sales in May and June were only about 70% of last year's. In the face of severe situation, on the one hand, the company strengthens cooperation with foreign brand clothing enterprises to expand sales channels, on the other hand, it increases product research and development, and introduces more competitive products to win the market. Since August, the volume of foreign trade orders has increased by 10% every month. "From August 2020, it will be obviously better, with exports reaching more than 8 million US dollars, far more than the quantity in the first half of the year," Zheng Huiyan, Zhejiang Jinshuo Textile Co., Ltd., introduced.

At the same time, Lanxi textile foreign trade enterprises also actively adjust their thinking and actively explore the domestic market. In the workshop of Zhejiang blue dream Textile Co., Ltd., workers are rushing to make a batch of orders from Guangdong. As an enterprise that accounts for 80% and 90% of its foreign trade exports, the first half of 2020 will be very difficult. The epidemic is like a big test, so that the foreign trade textile enterprise began to reflect on whether the business model based on foreign trade can support the enterprise to go higher and further.

"Both the potential and the demand of the domestic market are very huge. The development of the domestic market is also very important for our local enterprises." Chen Yan, deputy general manager of sales of Zhejiang lanzhimeng Textile Co., Ltd., said that in the first half of 2020, lanzhimeng visited the major domestic textile markets and developed a number of products suitable for the domestic market according to the information collected from the market. After being put into the market, it achieved good results and developed many domestic customers.

At present, lanzhimeng textile is based on the foreign trade market, at the same time, according to the domestic market demand, it is also constantly developing marketable products, expanding customers in the international and domestic markets, and adding new support points for the development of enterprises. "For enterprises, walking on two legs is more stable, and in the long run, it can lead our enterprises to a healthy and balanced development path." Chen Yan told reporters.

At the same time, the relevant departments of Lanxi actively help the stable development of enterprises and encourage enterprises to develop new domestic customers. With the joint efforts of relevant departments and enterprises, the proportion of domestic sales of Lanxi foreign trade textile enterprises has gradually increased from 10% to 40%. "At present, the enterprises are producing at full capacity, and the employees are stable. Although the profits at this stage are not as high as those in foreign trade alone, the double circulation is equivalent to walking on two legs. In this way, it is very beneficial and healthy for future development. " Lanxi City Economic and Information Technology Bureau industry management section long Kai said.

In the next step, Lanxi City will continue to encourage textile enterprises to repair both inside and outside, realize "two legs" walking, and lay a solid foundation for better development of enterprises.