Patent Layout Is Very Important For The Future Development And Positioning Of Enterprises

The term "intellectual property" appeared after 1967. It has a great relationship with product innovation, market development, technical status or intellectual property awareness. Intellectual property rights are the exclusive rights that people enjoy in accordance with the law for their intellectual labor achievements, which are usually the exclusive rights or exclusive rights granted by the state to the creators for their intellectual achievements in a certain period of time.

Due to the increasing awareness of patent protection of listed companies, the number of patent disputes in the society is also increasing. According to statistics, in recent years, there have been dozens of patent lawsuits in the field of LED lighting. There are not only upstream single crystal and epitaxial enterprises, but also midstream chip enterprises and downstream application integration enterprises. In addition to this industry, patent litigation in other industries is also increasing.

For enterprises engaged in LED industry, patent layout plays a decisive role in the future development and positioning of enterprises. At present, LED general lighting has been relatively mature, the market scale growth has encountered bottlenecks, LED chip prices have dropped significantly, and related enterprises have suffered losses collectively. At the same time, the concentration of the industry has gradually increased, and some small and medium-sized enterprises are gradually out of the competition. In order to maintain the sustainable development of enterprises, lighting enterprises which occupy the opportunity of research and development will inevitably take up patent weapons and initiate patent litigation.

Generally speaking, the competition pattern of LED industry is changing, and now is the key period for the head companies to compete for market share.

According to ledinside statistics, China's LED chip market size in 2019 is 14.1 billion yuan. From the perspective of manufacturers' revenue, the revenue of Sanan Optoelectronics in 2019 is 7.460 billion yuan, ranking the first in terms of market share, while Huacan optoelectronics ranks second with 2.716 billion yuan.

Chu people have shield and spear, reputation said: "I shield of the firm, things can not sink." He also praised his spear and said, "the advantage of my spear is to sink into everything." Intellectual property is like a firm shield for an enterprise to protect its new technology and new products, seize market share within the prescribed time limit, and pursue the maximum economic benefits for the enterprise; intellectual property is also like a sharp spear. After the products are imitated, patent right can be used as a means to protect its own interests and protect its own legitimate rights and interests through legal channels.

Or say: "with Zi's spear to sink Zi's shield, how?" He can't answer. According to Zhou xueteng, partner of Beijing Zhengxin law firm, the promotion of intellectual property awareness will also lead to the deterioration of the competitive environment of small and medium-sized enterprises, and the head enterprises will benefit. Affected by the head effect, large enterprises have more resources and more patents, which increases the cost of patent licensing for small and medium-sized enterprises, and also intensifies the risk of intellectual property infringement.

"In the field of intellectual property application, many enterprises pursue the quantity of patents and ignore the quality, which leads to unfair competition, and the number of lawsuits based on infringement of intellectual property rights has increased significantly."

The above-mentioned behavior is no different from confusing what is a spear and what is a shield. "A man's shield that can't be trapped and a spear that can't be trapped can't stand in the same world."

It is worth noting that the cost of intellectual property disputes is relatively high, and the final result is uncertain. The frequent lawsuits in the LED industry at home and abroad have complicated relations. In practice, many magnates gradually reconciled, formed patent alliance, established patent cross licensing and one-way licensing relationship.

Although the intellectual property dispute between Sanan optoelectronics and Huacan optoelectronics, the final outcome is still unknown. But in the past, many international lawsuits ended the dispute by settlement. The underlying reason is that almost every technology company has mastered the core patent, and only by cooperating with each other can they produce products that satisfy consumers.

Therefore, in the future development of China's LED display application industry and market, there should be both competition and cooperation among peers in the industry to promote the healthy development of the industry.

Knowledge assets need effective management to produce value. To establish a good intellectual property management system and improve the intellectual property management system is the basis of intellectual property management of LED innovative enterprises. Some people in the industry pointed out: "only by building a complete enterprise intellectual property management organization and making full use of the intellectual property legal system to protect the intellectual property achievements of the company, can we realize the strategic goal of transforming the industry from cost and price advantage to technical advantage."

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