Xiao Zhan Becomes The Global Spokesman Of Li Ning Sports Trend Products

On March 26, Li Ning official micro announced that Xiao Zhan officially joined the Li Ning family and became the global spokesman of Li Ning Sports trend products. At present, there are nearly 200000 reviews and 360000 forwards.

Just in the past March 19, Li Ning released the 2020 performance report.

As of December 31, 2020, Li Ning achieved an income of 14.457 billion yuan, an increase of 4.2% year-on-year. The net profit attributable to equity holders of the company was 1.698 billion yuan, up 13.3% year-on-year. In the past year, although the operating cash flow decreased by 21.1%, Li Ning still realized a net inflow of 2.763 billion yuan.

In view of the steady growth of revenue performance this year, the performance report specifically stated that due to the outbreak of new coronavirus in 2020, the group also had special public health events. Although the overall sales revenue did not reach the expected target, thanks to the implementation of domestic epidemic prevention and control measures, Li Ning focused on terminal consumption from the perspective of continuing to create products with unique Chinese elements Consumer demand, or to achieve performance growth.

Li Ning said that in 2021, it will continue to implement the strategy of "single brand, multi category and multi-channel", focus on Li Ning's experience value, consolidate core business in an all-round way, and promote the continuous growth of the group's performance.