Strong Support Of Domestic Products, Textile And Clothing Stocks Burst Out

On March 25, H & M and other international clothing brands were boycotted against Xinjiang cotton, and the hot microblog search list was dominated by Xinjiang cotton related topics. Affected by this, on March 25, a shares, Hong Kong shares textile and clothing shares broke out. By the end of the day, Meibang clothing, daily fashion and other textile and clothing stocks were trading, while domestic brands Li Ning and Anta sports also closed up sharply.

On March 25, A-share textile and clothing plate ushered in an outbreak. Trading market showed that on March 25, textile and clothing plate opened 2.26% in the morning, and the plate maintained a high trend throughout the day. By the end of March 25, the textile and clothing sector as a whole closed up 1.45%, with a total transaction volume of 9.87 billion yuan.

Textile and clothing plate, a number of stocks trading. According to Oriental Wealth, there are 91 stocks in the textile and clothing sector, of which 54 shares closed up on March 25. Among the 54 shares, 11 stocks, including Hailan home, seven wolves and * ST noble, rose by more than 5%. Among them, Meibang clothing and daily broadcast fashion were up and down on March 25, while soyute, Xingye technology, Yingfeng shares and start-up shares also closed at the same time. In addition, seven wolf, Hailan house, Nanshan Zhishang, and * ST noble person shares rose by 6.63%, 6.42%, 5.89% and 5.07% respectively on March 25.

On the news surface, recently, H & M announced that "stop using Xinjiang cotton" was fermented in the whole network. According to media reports, Nike, Adidas, gap and other well-known brands have made similar statements. The boycott of Xinjiang cotton products caused public anger, and Chinese consumers have been supporting Xinjiang cotton and domestic products.

CITIC Securities research report pointed out that if the relevant international brands refuse to repent, it will have a greater negative impact on their sales in the Chinese market. At the same time, the incident will also have a greater impact on the industry pattern and the listed companies in the industrial chain.

At present, H & M and other keywords are searched on e-commerce platforms such as tmall and vipshop, and relevant stores and commodities are no longer displayed.

The reporter noted that Xinjiang cotton was supported by Anta sports, Hailan home, Senma and other domestic brands, and all expressed their support for Xinjiang cotton. On the evening of March 24, Anta sports, a Hong Kong listed company, said in its official microblog that "we have taken note of the statement made by BCI recently and are seriously concerned about this matter. We are starting relevant procedures to withdraw from the organization.". Anta also said, "we have been purchasing and using cotton from China's cotton producing areas, including Xinjiang cotton, and will continue to purchase and use Chinese cotton in the future.".

On March 25, Anta Sports stock price also rose sharply. At the end of March 25, Anta Sports closed at HK $121.3 per share, up 8.4% on the day, with a total market value of HK $327.9 billion.

In addition, some netizens found that the original domestic brand Li Ning has been "using Xinjiang high quality long staple cotton" written on the label. On March 25, Li Ning's share price rose nearly 12% in the session. By the end of March 25, Li Ning closed at HK $50 per share, up 10.74% on the day, with a total market value of HK $124.5 billion. Hong Kong stocks of Tebu international, 361 degrees also followed.

Tianfeng Securities pointed out that H & M products have been removed from the shelves by several e-commerce companies. Meanwhile, Anta, a national product, said it would withdraw from BCI. It is expected that more domestic brands will continue to use Xinjiang cotton, which will stimulate the domestic market's enthusiasm for domestic products.

According to Wang Chikun, an independent economist, in the long run, domestic substitution is not only reflected in high-tech, but also in all aspects of life. In terms of sports brands, China's market is highly mature, and domestic brands such as Li Ning and Anta are facing a good opportunity for international industrial transfer. "The rise of domestic brands is the result of international industrial division and international industrial transfer. Due to social division of labor and cost and other reasons, international industrial transfer has been taking place. From the perspective of development direction, the adjustment and transfer of international industry is increasingly developing towards high-tech and service-oriented direction. As an upgrade of consumer service, the rise of domestic brands is also the result of industrial transfer bonus. From the perspective of division of working procedures, the international industry has shifted from production to R & D design and brand marketing, brand as a part of marketing link, European and American big brands, high-tech brands, domestic brands, sports brands, sports brands, etc It is inevitable for Japanese and Korean brands to shift to domestic brands, "says Wang Chikun.