Shanghai Textile: Continue To Increase The Purchase Of Xinjiang Cotton

Oriental International's conch shirts, Minguang home textiles and 414 towels all use Xinjiang cotton as the key raw materials, and the utilization rate of Xinjiang cotton in the three gun products is more than 80%. The group's raw material companies, cotton transportation center, etc. are deeply bound up with Xinjiang cotton industry, and carry out all-round cooperation "from Tiantou to Wardrobe" with the local cotton industry.

Xinjiang cotton products are comfortable to wear

Recently, the author visited several sangun stores in Shanghai, and found that cotton clothes and trousers with Xinjiang cotton as raw materials are the main products of the stores, and the sales volume ranks among the top three of all kinds of products. Many customers go straight to the counters of Xinjiang cotton products as soon as they enter the door.

A salesman said: "the cotton clothes and trousers made of Xinjiang cotton, especially cotton and woolen sweaters, sell very well. Many consumers have been regular customers for many years. They think that the fabrics made of Xinjiang cotton are soft and comfortable, and they will not cause allergy."

The salesman's words were approved by a consumer who was shopping for cotton sweaters and trousers in the store. She said that she had been wearing three guns since she was a child. Now the high-grade cotton sweaters and trousers with three guns are made of Xinjiang long staple cotton, which has better thermal insulation effect. Moreover, occasionally sweating can also sweat in time and will not stick to her body.

This consumer's view is not an example. Because Xinjiang cotton is warm, soft and of good quality, the author met many consumers in the store and found that consumers of any age group gave a high evaluation of Xinjiang cotton products. For example, Xinjiang combed cotton underwear produced by sangun is a high-end product, 100% pure cotton. It strictly selects high-quality Xinjiang combed cotton that is more skin friendly, and gives consumers more intimate care; men's Minggen elastic cotton underwear is a popular product of sangun for many years. It uses "cotton nobility" new Xinjiang long staple cotton, which is comfortable and not oppressive, and has no elasticity and deformation. In addition, such as fresh cotton home skirts, men's cotton home suits are also used in Xinjiang cotton, has been loved by consumers.

From the internal feedback of Orient International Group, the author also learned that the group used Xinjiang cotton a lot because of its outstanding quality. Before each batch of cotton yarn is put into use, garment enterprises under the group will carry out strict quality inspection on raw materials. In a series of tests such as cotton yarn strength viscosity, weight deviation and coefficient of variation, Xinjiang cotton has excellent indicators.

According to Cui Yueling, deputy general manager of leading shares, for a long time, in the eyes of textile industry, Xinjiang cotton has always been one of the best quality products among all cotton, and has been widely used in the textile industry. The fiber length of ordinary cotton is about 27mm, but the general cotton produced in Xinjiang can also reach 29mm, and Xinjiang long staple cotton can reach 37mm, which can be called the best cotton. Therefore, Xinjiang cotton is used as an important raw material, especially in the production of high-end products use. As far as she knows, in the future, the textile enterprises of Dongfang International Group, including leading shares, will continue to increase the purchase of Xinjiang cotton.

Help Xinjiang cotton industry development

In fact, Oriental International Group has been deeply involved in the development of Xinjiang cotton industry and has been supporting the development of local industry for many years.

Xinjiang has always been an important cotton production area in China, with unique natural advantages. Cotton is slender and slender, with better hygroscopicity and flexibility.

In recent years, Orient International has continuously strengthened cooperation with Xinjiang, supporting Xinjiang cotton industry to become bigger and stronger through the purchase of cotton raw materials, the establishment of cotton ginning plants, and the opening of innovative cotton price protection services. In 2015, the group established Xinjiang subsidiary in Urumqi, acquired Kunlun cotton ginning plant in Kashi in 2017, established dongxinwang cotton industry company in Bole area in 2018, and established Dongfang Qianhai cotton industry company in 2019, which has effectively promoted the development of Xinjiang cotton industry.

Shanghai textile raw materials Co., Ltd. is an important carrier for Orient International to implement the national "one belt and one road" initiative and help Shanghai counterpart aid Xinjiang win the battle of poverty alleviation. As a loyal practitioner of "Tiantou to Wardrobe" strategy of Orient International Group, the raw material company is proud to speak for Xinjiang cotton. It is reported that in the past five years, the raw material companies have actively implemented the assistance to Xinjiang and operated the ginning plant, which has provided a large number of employment opportunities for the local government, increased the tax revenue of the local government, and made contributions to the development and prosperity of the economy in the remote areas of Xinjiang. Every October is the busiest season for the Xinjiang team of the raw material company. In this cotton harvest season, the raw material company makes its own contribution to local cotton farmers' poverty alleviation and cotton industry development by doing a good job in seed cotton acquisition, processing and sales.

Shanghai international cotton trading center, another company of Orient International Group, has also made great contributions to the development of Xinjiang cotton industry. They have created innovative services for cotton price protection. In the mature season of cotton, even if the price of cotton falls, it can ensure that the income of cotton farmers will not suffer losses, and provide income increase guarantee for thousands of cotton farmers in Xinjiang. The cotton transportation center also cooperated closely with many cotton ginning mills and textile mills in the north and south of Tianshan, and tried every means to sell Xinjiang cotton to the mainland. As a witness and participant in the development of Xinjiang cotton industry, the person in charge of the cotton transportation center said that in the future, they will continue to base on Xinjiang and deliver more and better Xinjiang cotton to everyone.