Review Of China'S Textile And Clothing Market Operation In 2020

2020 is an extraordinary year in the history of new China. Under the double challenges of severe and complex international situation and arduous domestic reform and development tasks, it also suffers from the severe impact of the new crown pneumonia epidemic. The repeated superposition of uncertain factors has brought an unprecedented test to China's economic and social development. Under the unprecedented pressure, China's textile and garment professional market showed strong resilience and activated innovation potential. Through positive innovation and development measures and robust epidemic prevention and control measures, the production was gradually restored, merchants were stabilized, channels were opened up and innovative models were innovated. The stable recovery of the market was achieved in the second quarter, and the transaction volume in the third quarter was positive growth in the fourth quarter The annual drop rate was narrowed to less than 5%, and a hard won answer sheet was handed over.

In 2020, there are 925 specialized textile and garment markets with an area of more than 10000 square meters in China, with a total turnover of 2.28 trillion yuan, a year-on-year decrease of 2.22%; among them, the total turnover of 46 markets monitored by China Textile Federation circulation branch is 1347.783 billion yuan, with a year-on-year increase of 4.93%, indicating that the polarization of the textile and clothing professional market is more obvious.

General situation

According to the statistics of circulation branch, in 2020, there are 925 specialized textile and garment markets with an area of more than 10000 square meters, with a year-on-year growth of 0.33%; the market operating area will reach 76.186100 square meters, with a year-on-year growth of 0.16%; the number of market shops is 1421900, with a year-on-year growth of 0.08%; the number of market merchants is 1154900, with a year-on-year increase of 0.09%; the total turnover of the market reaches 2.28 trillion yuan, a year-on-year decrease of 2.22%.

In terms of total scale. From 2015 to 2020, China's textile and garment professional market number, total business area, total number of shops, total number of merchants achieved steady growth for many years, and the overall operation was good. Affected by the survival of the fittest brought about by the homogeneous competition of the industry, the relocation and transformation of the specialized market in the core urban areas of central cities, and the increasingly rational investment in new markets, the growth rate of the total scale has been reduced year by year; in 2020, affected by the new coronapneumonia epidemic, the market volume is basically the same as that in 2019, with no obvious growth. On the whole, the total volume of the professional market of more than 10000 square meters has increased year by year, the growth rate has slowed down year by year, and the structure has been optimized year by year.

Transaction volume growth. From 2015 to 2020, the year-on-year growth rate of total turnover of professional market was 2.11%, 2.81%, 5.12%, 3.85%, - 1.08% and - 2.22%, respectively. The growth rate gradually slowed down and decreased for two consecutive years since 2019.

New market. In 2020, there will be 3 textile and garment markets with an area of over 10000 square meters, with a total investment of 900 million yuan and a total business area of 160000 square meters.

Operation efficiency. In 2020, the shop efficiency of textile and clothing professional market was 1.637 million yuan / shop, a year-on-year decrease of 2.30%; the merchant efficiency was 1.9745 million yuan / household, a year-on-year decrease of 2.31%; the market efficiency was 29931.86 yuan / m2, a year-on-year decrease of 2.38%.

Focus on monitoring the market. From January to December 2020, the total turnover of 46 textile and garment specialized markets (including market groups) monitored by the circulation branch reached 1347.783 billion yuan, up 4.93% year-on-year. Among them, the turnover of 35 markets decreased year-on-year, with an average decrease of 15.32%; the turnover of 10 markets increased year-on-year, with an average increase of 20.50%; and the turnover of one market was the same as that in 2019. From the perspective of market operation efficiency, from January to December, the average operating efficiency of 46 key monitoring markets was 60535.59 yuan / m2, an increase of 4.10% year-on-year; the average efficiency of shops was 4.6262 million yuan / shop, up 4.44% year-on-year; and the average merchant efficiency was 5.146500 yuan per household, up 4.87% year-on-year. The market efficiency, shop efficiency and merchant efficiency of the key monitoring market are far higher than the average level of the national textile and clothing professional market.

Prosperity. In 2020, the prosperity trend of textile and clothing professional market managers and merchants is basically consistent. From January to February, affected by the new crown pneumonia epidemic, the prosperity of the national textile and clothing professional market fell to the lowest point in history; in March, with the stable spread of epidemic prevention and control work and the orderly promotion of the resumption of work and production, the prosperity index began to rise. However, in the first half of the year, the boom index of the professional market appeared repeatedly, and the market managers and merchants had insufficient confidence in the market operation and future development; in the second half of the year, China's textile and clothing professional market ushered in the golden period of sales, the integration of Online and offline development, domestic and foreign trade integration development, wholesale and retail integration development, realized the sales growth against the trend, and the prosperity index was stable Healthy recovery. In 2020, the annual average business climate index of professional market managers is 43.31, and that of merchants is 45.02, both of which are lower than the 50 prosperity and withering line, which is lower than that in 2019. The business climate index is slightly higher than the business climate index of managers.

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structural analysis

From the regional perspective, 564 of the 925 professional markets in the eastern region had a turnover of 1889.027 billion yuan, accounting for 82.84% of the total turnover, with a year-on-year increase of 1.83%. The eastern region is the leading region and mainstay of China's textile and clothing professional market industry. Supported by many origin oriented professional market groups, the turnover in 2020 will increase against the trend. The steady growth in the eastern region is the main reason for the decrease in the total turnover of the national textile and clothing professional market. The central region is greatly affected by the epidemic situation, and in 2020, 200 markets in the central region will be sold The turnover was 261.164 billion yuan, accounting for 11.45% of the total turnover, with a year-on-year decrease of 20.51%; the turnover of 161 markets in the western region was 130.171 billion yuan, accounting for 5.71% of the total turnover, with a year-on-year decrease of 12.35%.

In terms of categories, clothing, raw materials and surface (auxiliary) materials are the main commodities in China's textile and garment professional market. There are 655 specialized markets for clothing, raw materials and auxiliary materials, accounting for 70.81% of the total market volume and 71.03% of the total turnover. Among them, there were 493 specialized markets for clothing products, with the highest turnover of 949.538 billion yuan, accounting for 41.64% of the total turnover, a year-on-year decrease of 6.11%; 162 specialized markets mainly engaged in raw and flour (auxiliary) materials ranked second with a turnover of 670.273 billion yuan, accounting for 29.39%, with a year-on-year increase of 2.04%; the professional markets of home textiles and small commodities also achieved a positive growth in turnover Among them, the turnover growth rate of the professional market mainly engaged in home textiles was the highest, with a year-on-year increase of 14.20%; the professional market of small commodities was basically stable, with an increase of 2.51%.

In the national clothing professional market, the turnover in the eastern region decreased by 2.09%, that in the central region by 17.12%, and by 18.05% in the western region; in the national primary and auxiliary materials market, the turnover in the eastern region increased by 2.05%, that in the central region increased by 2.00%, and that in the western region increased by 2.00% The amount increased by 1.13% year on year.

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Development characteristics of textile and garment professional market in 2020

(1) the polarization trend of professional market is obvious

In recent years, the development of China's textile and clothing professional market shows a trend of polarization. In 2020, the market development is facing unprecedented challenges, and the speed of polarization is further accelerated.

The development of regional markets is polarized. Under the support of a large number of industrial clusters, the eastern region has formed a large number of producing area specialized markets. Relying on the perfect industrial system, the eastern region has formed a stronger self-adjusting ability, which can effectively cope with the impact of the epidemic, achieve innovative development and achieve adverse growth.

The leading market and other markets are polarized. China's textile and clothing professional market has experienced a long process of transformation and upgrading. Among them, the leading backbone professional market has realized the transformation of market role, business model and management concept, and has achieved high-quality development. In 2020, these markets will have more endogenous power and competitive advantage in the difficult situation. In the face of severe pressure and complex environment, they will show unyielding development toughness and stimulate greater enthusiasm for innovation.

The market of different categories is polarized. In 2020, the special economic and social environment at home and abroad has opened up a new situation in which opportunities and challenges coexist in China's textile and garment professional market. Some professional markets seize the opportunity in time, turn the crisis into opportunity, and realize the growth of transaction volume. The market of raw materials and flour (auxiliary materials) actively competes for the international market space. Under the situation that the overseas epidemic situation affects the production, it keenly seizes the opportunity of international order backflow and realizes the counter trend growth, especially the breakthrough development in the international trade; the home textile market seizes the opportunity of "housing economy" to lead to the upsurge of household goods consumption, and carries out a series of innovation, from the rapid development of functional products In the second half of the year, the largest sales season of home textile products in recent years was ushered in, with a rapid growth of 14.20%.

There is a polarization between merchants. 2020 is a year of great waves and sands in various industries. In the complex and changeable market environment, a number of merchants have been eliminated and a number of merchants have been achieved. Innovation ability has become the core of commercial competition. The epidemic has spawned a series of new business models, greatly subverting the traditional concept and conservative play, and promoting the online and offline integration. Merchants who actively try new models, embrace new changes and cater to new consumption have greatly enriched their own channels and opened up new market space.

(2) three "integrated development" of professional market

Online and offline integration development. In 2020, the online and offline integrated development of various industries has entered a new era. New technologies such as 5g, artificial intelligence and Internet of things have been applied unprecedentedly. Online entertainment and online marketing methods such as short video, live broadcast and delivery are growing against the trend, and new models such as remote office, online education and internet medical treatment are growing and growing, injecting new vitality into economic development.

In the first quarter of 2020, in order to alleviate the impact of market closure on the total business volume, the national professional market began to try the "Yunkai market" with various styles. Through online services, live delivery and cross-border B2B, the entity business of the professional market was moved online, which changed the management style of the market and the sales habits of merchants, and achieved good results. For example, Puyuan woolen sweater market promoted the online opening during the epidemic period, issued seven policies to encourage and support the market merchants to conduct online transactions. In addition, all the service functions of the market innovation service complex have realized online operation, which has alleviated the operating pressure brought by the epidemic situation to a certain extent. Changshu clothing city actively provides live broadcast venues and facilities for merchants, and provides various public services for online live broadcasting of merchants. It also cooperates deeply with Alibaba to create a live broadcasting industrial belt, and cultivates a number of "online celebrities" among the merchants, realizing the normalization of live broadcasting for merchants.

It is worth mentioning that the concept of online cloud exhibition has been popularized rapidly, and the new product information of merchants has been moved online to promote online display, online communication and online transaction. For example, the "Haining China International Home Textiles cloud Expo" promoted by Haining China home textile city was officially launched in March 2020, breaking the constraints of traditional exhibitions on time and space and realizing online and offline online Coordinated development. Through the traditional online exhibition and trade, we have realized the connection of social software, website, we media, cloud live broadcast, online payment and guarantee and other tools in a short time, opened a new era of online exhibition in a rich and colorful form, and realized a new breakthrough of online and offline integration development of textile and clothing professional market.

On site and off-site integrated development. In 2020, the textile and garment professional market will break the limitation of market space and realize the integrated development of on-site and off-site.

In the first quarter, when the market could not operate normally, it actively promoted online office and other public service functions, which played a positive role in promoting the resumption of production and work, reducing the loss of merchants and linking the upstream and downstream industries.

In the second quarter, after the professional market fully resumed its daily operation, a variety of offline promotion activities were carried out, which activated the passenger flow vitality of the professional market and promoted the recovery of market turnover. Under the organization of the circulation branch, Guangzhou Baima clothing market, Guangzhou cotton international fashion city, Humen Fumin fashion city, Shenyang Wuai clothing city, huahaida (International) clothing trading center, Luokou clothing city in Jinan, Chongqing Chaotianmen District, Chongqing fashion markets such as Yupai boutique clothing city, dayonghui Fashion Plaza, Chongqing Shengming International Fashion City, Gangyu square and other clothing markets have opened in summer Tens of thousands of clothing brand merchants actively participated in the clearance promotion activities. Both in the marketing methods and promotion efforts, they showed great vitality of recovery, realized the return of the real market and achieved satisfactory sales results.

In the third quarter, the off-line exhibitions of various professional markets were restarted orderly. China Textile Industry Federation started the "autumn joint exhibition" with four major professional exhibitions, including China international textile fabrics and accessories (autumn and winter) Expo, China International Clothing and apparel Expo (Autumn), China International Textile yarn (autumn and winter) exhibition, and China International Knitting (autumn and winter) Expo; Qinghe cashmere town is opening National · Qinghe international cashmere and fluff products fair and 2020 Qinghe cashmere fashion week; Hanzheng Street market held 2020 China · Hanzheng Street clothing Expo and the first China · Hanzheng Street e-commerce live broadcast Festival; Guangdong fashion week, Changshu international fashion week and other fashion activities were successfully concluded, and the 2020 China Puyuan live cargo Festival achieved gratifying results Local textile and garment professional markets actively innovate and cross-border cooperation to achieve on-site and off-site integrated development.

In the fourth quarter, the e-commerce industry ushered in the "double 11" sales cycle with the largest annual flow. The professional market continued the upsurge of online sales, and carried out online retail with live broadcast as the main mode, and achieved good results. For example, Jiangsu Dieshiqiao home textile market, through the coordinated development of Nantong's two home textile market business circles, has achieved good sales performance in the second half of the year, especially the online sales performance, which has become an important growth point of market sales; Hangzhou Sijiqing market, relying on Hangzhou's strong Internet industry advantages and benefiting from the prosperity and development of online Red format, will be realized in the second half of 2020 The obvious growth of network supply has brought positive impact on the promotion of annual turnover.

The integration of domestic trade and foreign trade. Since June 2020, China's export has experienced a large-scale growth due to the warming of overseas demand, the continuous orders of epidemic prevention materials and the supply substitution effect caused by the epidemic situation. The overseas demand of household goods, small commodities and some medical and health textiles has increased greatly. The professional markets in various regions seize the opportunity and open a new situation of export trade in the second half of the year, With the decline of operating rate and production efficiency, a large number of lost production orders have returned to China. Through direct export and indirect export, the transaction volume of China's textile and garment professional market has been increased. In 2020, the total number of national market procurement trade mode pilot projects will reach 31, including Liaoning Xiliu clothing city, Zhejiang Shaoxing Keqiao China Light and Textile City, Shandong Qingdao Jimo International Trade City and other specialized cities All of them are in the list of new market procurement trade mode pilot. The Ministry of Commerce has actively guided the pilot markets to promote the integration and development of market procurement and cross-border e-commerce and other new business forms to play a superimposed effect and reduce the impact of the epidemic. From January to November 2020, the export value of procurement trade mode in the national market was 639.892 billion yuan, with a year-on-year growth of 33.7%, becoming a new bright spot in foreign trade, and playing a positive role in accelerating the construction of a new development pattern of domestic and international "double cycle".

epilogue

In 2020, the achievements of China's textile and garment professional market are not easy, but the problems can not be ignored. As the main engine of economic growth, China's consumption is in a negative growth state in 2020. According to the data of the National Bureau of statistics, the total retail sales of consumer goods in the whole year is 391981.1 billion yuan, a decrease of 3.9% over the previous year. At the same time, it should be noted that there are many uncertainties in the changes of the epidemic situation and the external environment, and the foundation of China's economic recovery is still not solid.

In the future, China's textile and clothing professional market should speed up the integration into the new development pattern with domestic big cycle as the main body and domestic and international dual circulation promoting each other, constantly open up overseas space, tap domestic demand potential, break through development constraints, improve management level, stimulate innovation potential, focus on new consumption, and take steady and long-term steps towards a new development pattern of high-speed and high-quality.