Pay Attention To Li Ning: Repeatedly Climbing The Heat List And Officially Responding To The Shoe Frying Incident

Since HM slandered Xinjiang cotton incident, the Chinese people were filled with indignation and shared hatred against the enemy. At the same time, China's private brands have stepped onto the stage in the blood of Chinese people. Among them, Li Ning, whose fashion is "Guochao", has become the gathering place of all patriots.

In the wave of all artists announcing the termination of the contract with Chinese brand name merchants, Li Ning has been on the hot spot because he has already printed Xinjiang cotton on the label. Supporting domestic products is not just a slogan, but patriots are putting them into action.

Li Ning's stock price has soared all the way because of its correct position, being a state-owned brand in China, and Li Ning's cultural self-confidence in "national fashion".

But just a few days ago, Li Ning, who was highly praised for supporting domestic products, was targeted by the fried shoe sellers. Before that, the sellers of fried shoes usually focused on the popular shoes such as Nike and Adidas, but in the tide of supporting domestic products, Li Ning was targeted.

Originally should be 1499 yuan a pair of Li Ning Wade Road 4 ball shoes in a short period of time by the shoe dealer speculation to a pair of 99999 yuan, straight to the 100000 mark. The original joint brand shoes of 499 yuan and Doraemon were also fried to more than 3000 yuan, which was so unreasonable that the official media criticized it. However, dewu app platform has been removed from the shelves in response to microblogging.

This is clearly under the pretext of supporting domestic products to make huge profits for themselves, which is very indignant.

The incident still let Li Ning, who had just been under the hot search for a long time, once again jumped onto the heat list. For a time, the online discussion of the shoe frying incident was carried out, and some people even pointed the spearhead of the incident on Li Ning brand.

On April 15, Li Ning finally responded to the incident. Company personnel said that from the perspective of Li Ning brand, the company does not want to have any connection with the fried shoes circle.

"We'd rather sell shoes to people who really need them than to buy Li Ning shoes for higher profits."

In view of this, Li Ning said that in order to prevent people from using software to rush to buy limited edition shoes, it will take the method of checking IP address to check whether the shoes are fried. If it is suspected that the shoes are fried, then the store owners will refuse to deliver the goods. And the offline side uses the way of ID card verification to prevent those who fry shoes from buying many pieces.

This time, Li Ning's response to the news flooded with hot search. Setting a "threshold" to avoid shoe frying is a good way. Although it can not completely stop the behavior of frying shoes, it has been able to interrupt the thinking of a very large number of shoe speculators.