2021 Keqiao Spring Textile Expo Enters Countdown

The 2021 Shaoxing Keqiao International Textile Accessories Expo (spring) will be held in the International Exhibition Center of China Textile City from May 6 to 8.

At present, the exhibition recruitment work has been successfully completed. A total of 505 exhibitors have ordered 1360 standard booths with an exhibition area of 25000 square meters. At that time, the exhibition will be presented in the mode of "entity + online", and the online cloud Textile Expo will be held at the same time, and a cloud direct broadcast zone will be set up at the exhibition site, so as to help the exhibitors to demonstrate their strength and charm through online and offline linkage.

It is worth noting that compared with the high proportion of foreign trade enterprises accounting for more than 90% in the past, the proportion of domestic trade enterprises in this Spring Textile Expo has reached more than 60%. This is also the trend and direction of Keqiao Textile Expo in the process of jointly seeking transformation for textile enterprises based on "big cycle" and promoting "double cycle". Meanwhile, based on Keqiao Textile's industrial foundation and deep ploughing experience, it shows the possibility in the future transformation process.

On April 21, the reporter of textile and clothing weekly visited some participating enterprises in Keqiao along with the Preparatory Committee of the Textile Expo, and communicated with the industry focus of responding to the changes in the post epidemic era, integrating the supply chain and digital transformation, so as to understand the situation of enterprises' exhibition preparation.

Xia Yong, marketing director of Hangzhou Honghai Textile Co., Ltd

Keqiao Textile cluster development advantage highlights

Hangzhou Honghai Textile Co., Ltd. was founded in 1999 as a large-scale enterprise specializing in the production of various high-grade textile fabrics. With a total assets of 3 billion yuan and more than 2000 employees, Hangzhou Honghai Textile Co., Ltd. is a modern private enterprise integrating chemical fiber spinning and clothing fabrics. Over the past 20 years, Honghai textile has continuously explored and unswervingly followed the road of industrial diversification, forming a huge production capacity of 100000 tons of high-grade blended yarn, more than 10000 million meters of woven fabric, 25000 tons of knitted fabric and 40000 tons of nylon coated yarn.

Xia Yong, the company's marketing director, said that Keqiao, as a well-known textile fabric industry cluster at home and abroad, has a clear direction of transformation and upgrading in recent years, which highlights the development characteristics of innovation, internationalization and fashion, and also fully demonstrates the new highlights and development potential of Keqiao Textile in continuously improving the industrial chain and promoting digital development. Focusing on Keqiao's industrial advantages, the company opened a shop in the grey fabric market of China's light and Textile City in 2019. Last year, the company settled in Keqiao minshang building as a marketing center. At the same time, combined with the advantages of factories in Xinjiang, Shangyu, Haining and other places, the company has continuously expanded its own development ecosystem.

Since last year, due to the impact of the epidemic, sales channels of enterprises have become narrower. Honghai textile actively arranges domestic exhibition plans, and this Keqiao Textile Expo is one of the exhibitions“ Keqiao Textile Expo is different from other exhibitions. It is backed by China Textile City and has formed a relatively perfect industrial chain effect. The exhibition also represents the development of regional brands and industrial growth. We not only hope that through the exhibition and publicity, the company will land in Keqiao's store and sales center, but also hope to be able to use this platform to maintain the exchange of new and old customers. " It is reported that the exhibition, Honghai textile will bring a series of environmental protection and recycling products, such as luosatin and simian shells, totaling more than 200 items.

Gao Jinghang, general manager of Shaoxing Zhongwei Textile Co., Ltd

Grasp the trend of fashion, fabric R & D highlights

In recent years, the emergence of popular trends and Keqiao Textile Expo can be described as the growth of step by step. Shaoxing Zhongwei Textile Co., Ltd., which is good at pattern innovation and post process finishing, mainly produces various kinds of medium and high-end embroidery, digital printing, linen, Tencel, chiffon and other women's clothing fabrics.

"In this exhibition, we mainly bring a variety of women's wear categories with spot and high cost performance." Gao Jinghang, the general manager of the company, takes one of the imitation silk printed fabrics as an example, which can be made into finished products such as scarves, dresses, shirts and trousers. It is learned that while providing fabrics to customers, the company can also customize a series of finished products according to their needs to extend the business radiation surface.

Gao Jinghang believes that in the current industry competition, product R & D and innovation account for a large proportion“ The continuous emergence of new products and new achievements can reflect the changing trend of fabric enterprises to actively develop high value-added products and seek new development space. It is also one of the important factors for the rapid development of fabric enterprises In recent years, China Weiwei textile has actively participated in industry activities such as China fabric star series activities and China popular fabric evaluation, etc., from which we can find opportunities and find the future development direction.

Xiang Liqun, general manager of Shaoxing Daokuan import and Export Co., Ltd

Turn to domestic sales and expand the market, and win orders with multiple measures

"This flame retardant curtain is one of our main products at present. Affected by the epidemic, we have also specially launched post finishing flame retardant curtain and yarn flame retardant curtain, which are welcomed by many consumers and help us to make new breakthroughs in sales." General manager Xiang Liqun.

As the company's main products, curtain fabrics, finished curtains and other series of products, foreign trade sales in the first quarter of this year increased by 10% compared with the same period last year. Since its establishment in 2013, Daokuan import and Export Co., Ltd. has been mainly engaged in export sales. However, due to the impact of the epidemic last year, some foreign trade orders were faced with the dilemma of delay or refund. In order to actively seek "self-help", the company timely adjusted its sales strategy, expanded the proportion of domestic sales, and carried out innovation and optimization such as "one-to-one" live broadcast on the marketing mode.

The main style of the company's products is light luxury and simple style, and the consumption market is large. In order to better serve the consumers, the company will improve the color matching and pattern of a series of products such as sofa, pillow case, window screen, etc., to create a relaxed and comfortable family atmosphere for customers. Xiang Liqun said, "this is our first time to participate in Keqiao Textile Expo. On the one hand, it is to further open the domestic market, on the other hand, it is also to show our product concept, so that more consumers can feel and experience beauty."

Keqiao Textile Expo, founded in 1999, is playing an irreplaceable role in stimulating Keqiao industry, promoting the market and promoting "double cycle" by continuously playing the industry function of "leading the global textile trend, showing the charm of fashion science and technology, promoting industrial transformation and upgrading, and building a platform for supply and demand trade".

In this era of great change, this Keqiao Spring Textile Expo will once again gather high-quality resources and ideas for the industry, and gather energy and confidence to deal with the future. Break through the double cycle and drive to the new future! Wonderful, we'll find out soon