Herbel "Black And White Cup" Chinese Minimalist Men'S Wear Design Competition Launched

On the evening of April 23, witnessed by every audience, herbel's "black and white cup" Chinese minimalist Men's wear design competition The launching ceremony was solemnly held at the Closing Party of 2021 Guangdong fashion week spring. At the meeting, Liu Yueping, executive chairman of Guangdong garment industry association, Ji Wenbo, vice chairman of China Fashion Designers Association, President of Guangdong Fashion Designers Association and designer of Golden Summit Award, Jin Zhen, Dean of Art School of South China Agricultural University and China's top ten fashion designers, Han Yinyue, Guangdong top ten fashion designer, He Yong, founder of herb black and white brand, attended the meeting, He Shoujun, director of black and white products of herbel, jointly announced the official launch of the competition.

The competition is jointly sponsored by Hong Kong Black and white International Group Co., Ltd., Guangzhou black and white Clothing Co., Ltd., Guangdong clothing industry association and Guangdong Fashion Designers Association. CFW fashion design provides network support, and takes "unknown" as the theme, facing domestic and foreign professional fashion designers, professional clothing design institutions, designer studios, independent designers, etc On the job designers, teachers and students of major clothing colleges and universities and other people who are keen on fashion design solicit contributions.

Entries will be registered from April 23, 2021 to June 30, 2021. Participants can get the latest news of the competition through the official wechat of Guangdong fashion and CFW fashion design official website.

About the competition

The development of any industry is inseparable from the support of talents, industry innovation, talent first. In the face of the current consumer demand for personalized products and the urgent needs of spiritual and cultural level, the fashion industry has a positive impact on the quality of products Design talents There is a greater demand and higher demand.

In order to further cultivate high-quality design talents, enhance the construction of clothing design strength and boost the sustainable and healthy development of the industry, Guangdong Fashion Designers Association and herbel Black and white clothing brand We jointly held the herb "black and white cup" Chinese minimalist men's wear design competition, and chose to start it at the 2021 Guangdong fashion week spring closing party. We hope to explore and cultivate more excellent design talents for the industry through the platform role of Guangdong fashion week gathering talents and with the help of the influence of this industry event. At the same time, the competition will witness the growth of a new generation of young designers and help them become the leaders of the new fashion trend of Chinese fashion design.

　　 Competition theme

The unknown

According to herbel, clothing is not only the covering of the body, but also the dialogue between the wearer and designer and their soul, the exploration to the unknown and the mentality of facing the unknown.

In the face of an era full of anxiety, it is difficult for us to find our own state. We always keep up with the trend. We have lost our inward thinking and judgment. This time, let's explore the unknown, find a self full of spiritual strength, and express our inner strength through clothing.

Key words: minimalism, innovation, freedom, positivity

　 Participants

This competition is open to domestic and foreign professional fashion designers, professional clothing design institutions, designer studios, independent designers, in-service designers, teachers and students of major clothing colleges and universities, etc., who are keen on fashion design, regardless of age, can sign up for participation.

　 Competition method

Before the deadline, the participants should submit the complete competition materials (including the effect drawing of series works, design description, entry form and ID card photo) to the official website of the competition: http://art.cfw.cn/fashionshow/herbel/ That's fine.

Scan QR code to enter the competition directly

　 Work requirements

1. The entries should be in line with the theme of the competition, have original and breakthrough design concepts and aesthetics, pay attention to the design of fabrics, tailoring and plate structure, and highlight minimalism. The perfect integration of Commerce and art, complete design of seriation and clothing, each series of 5 sets.

2. The work must be a color rendering (electronic version), with a series of characters in one effect picture (specification: 1050 pixels * 800 pixels), and the name of the work should be marked on the top left. The format should be JPG (plane picture), which can be drawn by hand or made by computer. Note: this competition is an online design competition, the entries are color renderings (electronic version), no need to make ready-made clothes.

3. A copy of the overall design idea of the work should be attached to the entry, in the form of word text with about 100 words.

4. The entries must be designed by themselves with one manuscript for each person. No more contributions or plagiarism are allowed for one manuscript. If found, the right to participate and the qualification for winning the prize will be cancelled.

5. The copyright of all entries belongs to the Organizing Committee of the competition. The organizing committee has the right to publicize, publish, produce and display all the entries.

6. The Organizing Committee reserves the right to interpret the competition.

Competition process

Schedule

Registration time: April 23, 2021 - June 30, 2021

Preliminary evaluation time: before July 15, 2021

Online voting time: July 16, 2021 to July 25, 2021

Competition results announced on: July 30, 2021

　 Award process

Preliminary competition: the top 30 entries with the highest score will be selected by the professional evaluation group from all the entries, and the final entries will be posted online for online voting.

Final: the final works and related information of the author will be on CFW fashion design website（ http://art.cfw.cn/ ）The final score is calculated and the winner of the gold, silver and bronze medal is awarded by the joint score of the professional jury and netizens (80% of the final score and 20% of the netizen's score).

Best Creativity Award: among the shortlisted works, the one with the highest score will be awarded the "Best Creativity Award" of this competition.

Network Popularity Award: among the works entering the final, the one with the highest number of votes scored by netizens won the "most popular Award" of this competition.

Judges' recommendation Award: among the 30 works that entered the final, the top 20 contestants who did not get the comprehensive score of gold, silver and bronze award won the "judge's recommendation Award".

Excellent instructor Award: the instructors of gold silver bronze winners can be awarded the "excellent instructor Award".

Several university organization Awards: actively organize their teachers and students to participate in the competition, and the institutions with more than 30 works can win the "institution organization award".

Award setting

1 Gold Award: RMB 20000, medal and certificate.

Silver Award: RMB 5000, medal and certificate.

Bronze medal: RMB 2000, medal and certificate.

Best Creative Award: RMB 1000, medal and certificate.

1 network Popularity Award: RMB 1000, medal and certificate.

12 judges recommended Award: award certificate.

Excellent instructor award several: award certificate.

University organization award several names: award certificate.

Note: the contestants participating in this competition will give priority to providing employment opportunities.

Competition organization

Organizer

Hong Kong Black and white International Group Limited

Guangzhou black and white Clothing Co., Ltd

Guangdong garment industry association

Guangdong Fashion Designers Association

Network support

CFW fashion design

Competition jury

The winner of China Fashion Design Golden Summit Award and China's top 10 Fashion Designer Or Guangdong top ten fashion designers, enterprise representatives to form the evaluation committee. The personal data of all experts will be published on the official website before the evaluation.