Guangdong Underwear Association Industry Belt Live Broadcast Center Officially Established And Operated!

2021 as Live broadcast of e-commerce In a booming year, with the development of 5g technology and the application of innovative technologies such as AI, VR, short video, virtual anchor and holographic image, the "short video + live" industry has become the leader of the new generation of mobile Internet, and the live e-commerce will usher in a new stage. In this era, in order to better help China's knitted underwear industry to stimulate consumption, promote economic development, and realize industrial transformation and upgrading. On May 10, the live broadcast center of Guangdong underwear association industrial belt was officially established in Foshan chuangyue era cultural and creative park!

He Bingxiang, vice president of China Knitting Industry Association and President of Guangdong underwear Association, said in his speech at the press conference that Guangdong underwear Association authorized the establishment of "Guangdong underwear association industrial belt live broadcast center" in Foshan, aiming to integrate knitting category resources of Guangdong and even the country's major industrial belts, and build a high standard, full range of categories, and high-quality products The national underwear brand selection pool with excellent price also builds a link, enabling and win-win live supply chain platform for the knitting underwear industry and its members, so as to better expand the emerging e-commerce channels for enterprises, help enterprises realize the transformation and upgrading of digital marketing, and enter the era of new media content e-commerce faster and cheaper.

He Bingxiang, vice president of China Knitting Industry Association and President of Guangdong underwear Association

He Bingxiang pointed out that live e-commerce has exposed a series of problems while stimulating consumption and promoting economic development. In recent years, the negative news of live e-commerce swept the whole network, exposed the chaos of the industry development, and also highlighted the shortcomings of the live broadcast economy. In order to realize the sustainable and healthy development of the industry, we must strengthen the industry self-discipline, self-examination and self-examination, standardize the live broadcast ecology, and plug the digital wings for the transformation and development of China's underwear industry, so as to realize the healthy and rapid development of the industry. Therefore, it is also required that the live broadcast center of the provincial association should strictly control the product quality of merchants and supply chain, guide the anchor to pay attention to product quality and consumer education, do a good job in service and efficiency, and take customer satisfaction as the foundation.

In his speech, Huang Yanling, the general director of Guangdong underwear Association industry belt live broadcast center, said that in the case of the great impact of the new crown epidemic on the global economy in 2020, the live e-commerce still has a rapid development. As an industry association, we should seize this opportunity in time, keep pace with the times, endow enterprises with new business models and fly wings. Through the establishment of industrial belt live broadcast center base, incubation of online celebrity brand, cultivation of live broadcast talents, etc., to promote the industrial upgrading and development.

Huang Yanling, general director of Guangdong underwear Association industry belt live broadcast center

Wu Xingsheng, head of the South China region of fast hand e-commerce, said that as the world's second-largest live e-commerce platform, Kuaishou has a strong consumption potential. Today's fast hand market is not only in the north, but its utilization rate is all over the country. He comprehensively introduced the development scale of full platform live e-commerce and the development scale of fast e-commerce, and said that the platform gathered a large number of domestic clothing brands, reasonably integrated the public and private traffic, so that users had a unique trust system. Therefore, he had a great ability to carry goods, especially in women's clothing, which broke the common phenomenon of low-cost sales of traditional live e-commerce, Gradually establish medium and high-end live broadcast e-commerce market. In the future, fasthand will develop to content e-commerce, and vigorously build IP. At the same time, the platform will strengthen the service for commerce and enable businesses. Subsequently, Wu Xingsheng introduced in detail the relevant supporting policies for apparel category of fast hand e-commerce platform.

+ Wu Xingsheng, head of South China of fast E-commerce

In terms of operation, fan Jianbiao, an operation expert of Guangzhou Branch of fast hand magnetic engine, said that fast hand empowers businesses in every link from content creation, supply chain integration to broadcasting and delivery, and forms a closed-loop system to bring high-value and high-viscosity private domain traffic through real social interaction, and build a unique trust connection between users, so as to form a high conversion rate. Later, Mr. Fan introduced the whole line operation process of Kuaishou shop in detail.

Fan Jianbiao, operation expert of Guangzhou Branch of fast magnetic engine

Cui Weien, Dean of the Business School of the live broadcast center, said that the establishment of the Business School of the industrial belt live broadcasting center is to solve the problems of the shortage of e-commerce talents in underwear enterprises, the information asymmetry of e-commerce resources, and the difficulty in docking the new media delivery channels. We have introduced 50 million e-commerce venture capital to help enterprises upgrade their digital marketing operations (e-commerce sector). At the same time, we will regularly hold more new media content e-commerce dry goods salons to share, create an e-commerce ecosystem integrating production, marketing, learning, research and people, and deliver more high-quality e-commerce resources, anchor talent resources, venture capital, delivery channels and flow matrix for the industry.

Cui Weien, Dean of Business School of live broadcast center

Then Xu Yuting, executive president of the business school, introduced the business school community team platform, committed to helping the factory brand to establish a new group purchase platform, and introduced in detail the strategic deployment and marketing methods of the community group buying business model.

Xu Yuting, CEO of Business School

Wang Xing, deputy general manager of Jingdong science and technology Dawan District Industrial Operation Center, introduced the plan of Jingdong Digital Economic Industrial Park, which will establish core ecological service system, help brand expand market scale and cultivate core talents. At the same time, Jingdong platform has a whole industry ecology, which can help enterprises cross-border links, expand all channels, and accelerate scale development. Powerful JD big data, based on the changes in the consumer industry, can provide accurate data services for factories and brands, so that factories can quickly understand the market and trends, and react quickly. This is c2m intelligent manufacturing. At the same time, Mr. Wang introduced the preferential policies for entering Jingdong Digital Economic Industrial Park.

　　▲ Jingdong Technology Wang Xing, deputy general manager of Dawan District Industrial Operation Center

Under the background of the development of the digital economy era, the live broadcast economy has broken out in an all-round way. Guangdong Province Underwear Association The establishment of industry belt live broadcast center will open up new e-commerce channels for underwear enterprises, help enterprises realize the transformation and upgrading of digital marketing, and bring new life. Integrating the resources of high-quality underwear products in Guangdong and even the whole country, it also provides efficient, convenient and high-quality one-stop omni-directional live broadcast service for e-commerce merchants and anchors, so as to successfully create a "full link live e-commerce closed-loop" with popular, authentic and strong supply chain as the core competitiveness, and make contributions to the development of underwear in China.