"The Development Prospect Of French Brands In China Can Be Expected"

At the first China International Consumer Goods Expo, 10 enterprises of the French Pavilion were displayed on both sides of the central street, making visitors feel like wandering around the Eiffel Tower and the grand palace. The French Pavilion, sponsored by the French business investment agency, presents the famous excellent French enterprises and related products of famous brands, involving fashion and fashion accessories industry, beauty and cosmetics industry, service industry, logistics industry, retail industry and other fields.

According to van dieber, director of the business and Investment Department of the French Embassy in China, the French Pavilion follows the "choose France" brand, and its design concept comes from the two most representative buildings in Paris: the Eiffel Tower and the Grand Palace, hoping to bring the most pure French experience to the audience and let consumers walk in the French Pavilion, It's like being in the most prosperous streets of Paris, the capital of fashion.

"France is the country with the largest number of brands on display at the Expo, which fully demonstrates the important intention of China and France to strengthen trade exchanges and cooperation in the fashion and luxury industry." French ambassador to China Luo Liang said that in 2020, French luxury goods exports to China exceeded 3.6 billion euro, nearly double that of 2015. At the same time, compared with 2019, China's luxury market has also increased by 48% year-on-year. China's vast market undoubtedly provides French enterprises with unlimited opportunities.

Beauty products are one of the most consumed French products in China. At the consumer Expo, beauty enterprises frequently act: French jieluofu, a century old scientific skincare brand, held a grand signing ceremony with the duty-free shop of hailv investment in the exhibition hall; L'Oreal Group brings 16 iconic beauty brands, covering high-end cosmetics, mass cosmetics, professional hair products and active health products

"In 2020, for the first time, the Chinese market will become the largest market for French cosmetics." Fabry, President of L'Oreal North Asia and CEO of China, said that L'Oreal hopes to promote and lead the strategy of "good consumption" and establish a more sustainable and responsible ecosystem in which consumers, enterprises and society can win-win results. It can better meet people's yearning for a better life and make consumption more meaningful.

"In 2019, China's total retail sales of consumer goods have exceeded 40 trillion yuan, which means that China will soon surpass the United States and become the world's largest consumer goods retail market. At present, China's consumption vitality has made us see more and more Chinese consumers' demand for international fashion products, which will even affect the development of global fashion trends. This is a good opportunity for the French high-end clothing industry to enter the Chinese market and deeply cultivate the Chinese market. At the same time, Hainan, as a region with the agglomeration, influence and driving force of tourism consumption radiating the Asia Pacific region and the world, has made a high pulling contribution to social development in terms of leading the tourism consumption trend and innovating the tax-free consumption mode. " Lu hua'ang, general agent of French fashion fashion design brand Daniel Hechter in Greater China and President of Huachuang Clothing Co., Ltd., believes that French fashion clothing can make great achievements in Hainan market.

Lu huaang said that Daniel Hechter opened its first store in Hainan six years ago and is planning to strengthen cooperation with large duty-free groups such as China immune group in Hainan, and further promote its brand with the help of the consumer Expo and Hainan's broad market platform. He also said that the Chinese market has brought a lot of inspiration to the high-end fashion industry. Under the economic environment of innovation, opening up and rapid development, the development prospect of French brands in China is promising.

According to Fabry, the fair is an important event organized by the Chinese government around consumption and tax-free policies. The strategic position of Hainan Province and its brand-new global tourism retail platform will contribute to the strong development of China's consumer industry in the future. French brands should occupy their due position in this field, and will continue to do their best to provide Chinese consumers with the best quality products.