Michchen'S Philosophy: Superior To Form, Elegant To Heart

"The present is like a grain of rice, the seed of the past, the fruit of the future..." Michen brand Chen Jiayu, the manager and designer, is the seeder of this grain of rice, and thus the story of Michen takes place.

From May 27 to 29, Chen Jiayu brought Michen clothing to 2021tce Fashion customization Exhibition 。 "I hope to promote xiangyunsha with more like-minded friends, so that the intangible cultural heritage fashion in traditional Chinese culture can be integrated into the public, and more friends can accept and fall in love with Michen design," she told reporters

　 An enlightenment of emotional beauty

Talking about the indissoluble bond with fashion design, Chen Jiayu recalled: "when I was a child, I used to hide behind my grandmother's black glazed red paint screen and watched her sketch beautiful patterns on her clothes. That kind face and the blue coat embroidered by hand are permanent memories. " All these childhood experiences make her have a special feeling for clothing.

"The Enlightenment of beauty" is like a seed planted in the bottom of my heart. Clothing major Born and experienced studying abroad, Chen Jiayu is more determined to "be a creator and disseminator of beauty".

　 The exploration of the new Chinese style of Taoism following nature

Chen Jiayu was deeply impressed by his soft voice, elegant manners and decent clothes. She reveals the Oriental elegant temperament and the independent values of Western women. This is consistent with the positioning of Michen brand committed to new Chinese style clothing.

Founded in 2010, Michen brand adheres to the cultural concept of "superior to shape and elegant to the heart". It has always focused on the research and exploration of xiangyunsha fabric, and always retains the simple original intention of pursuing nature.

In Chen Jiayu's view, "the road is in line with nature", and the spiritual temperament derived from traditional culture is just in line with the concept of clothing. "The difference in age, circumstances and identity makes everyone different," she said. The choice and collocation of clothing should be determined according to personal style. The saying that the road is in line with nature is also applicable to the law of dressing. For a long time, Michen has made great efforts to transform the original spirit into a unique clothing culture and contemporary lifestyle

It always gives people a bright feeling. Because it has the core of traditional culture and the standard of handicraft production, it serves the wearer one needle at a time.

"Any state of life should have a unique appearance, and not be constrained and restricted by age. Each individual is his own 'nature'. You can be in your own 'nature' in a myriad of changes, colorful, and tell the world what you look like

Following the goal of starting from customer demand, each piece of Qipao customized by Michen has been sewn with the classical beauty of Oriental women, integrating the temperature of handcraft and extremely delicate mind.

　　 Fashion expression from Tiancheng Xiangyun yarn

Xiangyunsha is the biggest bright spot of MI Chen clothing. This kind of natural fabric is not only complex in manufacturing process, but also difficult to obtain. It needs to experience the production process of "three steaming, nine boiling and eighteen drying", as well as the influence of multiple factors of favorable weather, location and people's harmony, so the "soft gold" in the fabric deserves its reputation.

"Xiangyunsha comes from nature, with natural aura." Chen Jiayu believes that Michen's design of Xiangyun yarn not only maintains the traditional craft, but also integrates the design innovation reflecting the modern artistic sense.

Natural materials, unique patterns, modern silhouette design... Chen Jiayu hopes to show the value of traditional fabrics from the perspective of modern fashion, and express his admiration and expectation of traditional culture with design language.

In terms of design, Michen pays attention to the expression of female's gentle curve, without ostentatious exaggeration and publicity. She emphasizes women's attitude and self-confidence in a low-key and introverted way. There is no compromise in the flowing softness, which reveals women's softness and strength calmly.

"Let the transformation of national tradition, let the fashion of" intangible cultural heritage "go to the public. This is the original intention of the custom-made rice and Chen Chen Jiayu said.