Shuo Yin 618 Good Things Festival · Cool Summer Huanzhuang Season

From May 25 to June 18, shuoyin e-commerce launched the shuoyin 618 good material Festival and cool summer Huanzhuang season. The activities focused on the clothing industry and comprehensively upgraded the platform to help plan. At the same time, Shuo Yin e-commerce will join hands with businesses, talent, institutions, service providers and other partners to create the concept of fashion clothing and jointly explore new ways of playing in the industry.

During the shuoyin 618 festival of good things · cool summer decoration season, diversified support plans were launched in the aspects of business operation, talent support, live broadcast conversion, platform marketing tools, etc. The platform released a large number of high-quality resources to help the garment industry partners to establish new business operation positions and play the 618 good material Festival.

In order to call on all kinds of businesses to actively participate in the activities, different amount of full discount subsidy measures are provided. In addition, tremor e-commerce also launched the "platform technical service fee preferential program". The products successfully registered for the activity will be priced at the lowest price within 30 days on June 6, June 16 and June 18, and they can enjoy the benefit of the platform technical service fee rate reduced to 1%.

Shuo Yin e-commerce also launched a new good goods play method. For the selected products, in addition to providing product subsidies, they will also be divided into six tracks according to different categories of women's wear, men's wear, underwear, shoes and bags, watch accessories, sports outdoor and other categories from June 1 to June 13. The Gmv of new products in the shop is the top three in the track, The corresponding stores can get QianChuan grant from the platform.

In order to enhance the enthusiasm of talent in broadcasting, tremolo e-commerce has also planned corresponding support plans. During the activity, talent can participate in the author qualifying competition and author tasks. The ranking is divided into rookie track and entry track, and the ranking is arranged according to the "cargo force". The top ten talents in each track list can get the reward of QianChuan coupons. In terms of the author's task, the talent can also obtain the corresponding customs clearance reward by completing three specified conditions, namely, "the duration of hanging the shopping cart", "the incremental Gmv of small shop live broadcast" and "the number of buyers".

As an important position of this activity, the head and the million level live broadcasting room also received a number of support from the platform. There are three types of support plans for the head broadcast room: the first type of key live broadcasting room, which is mainly aimed at the stars, talents and businesses of the platform head. Through official resource subsidies, it helps the live broadcasting room to sprint to the Gmv target; The second type of Theme Studio is closely related to the four major festival themes of "childlike innocence, happy summer, Dragon Boat Festival, and national Carnival". Official support is given to relevant featured goods, and the activity atmosphere is strengthened through theme packaging; The third type of brand live broadcasting room is to provide resource subsidies for self broadcast businesses, help brand Gmv growth, and jointly build benchmark cases of brand live broadcasting room.

For the million level live broadcasting room, the shaking tone e-commerce specially plans the "million live room club" activity. During the activity, businesses can participate in the bonus pool division by signing up for the corresponding category or theme and participating in the qualifying competition in the live room. The total bonus pool of a single category or theme is as high as 100000.

In order to help businesses and talents achieve more efficient sales transformation, tremon e-commerce integrates the mainstream marketing tools of the platform, and introduces marketing assistance kit, which includes game methods such as group building, limited time and limited purchase, store / talent fan coupon, anchor ticket, etc., so as to help businesses and talents achieve sales growth. In addition, the toolkit also includes group chat tools, which can help businesses gather and reach fans efficiently. Through group chat tools, the whole process from pre activity warming up to late fans transformation can be completed.

In addition to providing a comprehensive platform support plan, the clothing industry also launched the six city competition and other new fashion games. Shuo Yin E-commerce Focusing on the origin of the clothing industry, we jointly launched the theme activity of "six cities competition" with the clothing distribution centers of six cities. We also held a number of industry exchange and sharing meetings offline, and launched the 618 clothing origin six cities competition online. From May 25 to June 18, the competition of six cities is divided into three stages: training period, promotion competition and sprint competition. Merchants participate in the live qualifying competition in their cities. The top ranked businesses can get the information flow advertising heating and QianChuan investment reward provided by the platform. At the same time, a number of special activities will also be staged, such as the training camp of millions of sales, the competition of six cities for the origin of clothing, the topic list, and the off-line flash broadcast of top talent / merchants.

During the Shuo Yin 618 good things Festival, cool summer decoration season, Shuo Yin E-commerce We will give full play to the appeal and influence of the platform, and connect partners such as businesses, talents, institutions and service providers to open up platform resources and stimulate Clothing industry New possibilities for business growth.